Graza Named Official Olive Oil and Mayonnaise of NASCAR
Graza Named Official Olive Oil and Mayonnaise of NASCAR
Partnership builds on RFK Racing collaboration and introduces multi-track fan activations and broadcast integration
DAYTONA BEACH, Fla. (Feb. 26, 2026) – NASCAR today announced a new partnership with Graza, naming the fast-growing, chef-loved brand the Official Olive Oil and Mayonnaise of NASCAR. The expanded collaboration builds on Graza's recently announced partnership with RFK Racing in the olive oil category and brings the brand to the national NASCAR platform as the Official Olive Oil and Official Mayonnaise of NASCAR.
As part of the partnership, Graza will introduce a custom food truck concept set to appear at multiple NASCAR race weekends, designed to elevate the tailgate atmosphere and deliver bold, high-quality flavors directly to fans at the track. The activation complements the brand's integration with RFK Racing and deepens its presence within the sport.
Graza will also leverage NASCAR's integrated marketing ecosystem, including NASCAR Digital Media, Hospitality and Fan Experience, NASCAR Fan Rewards and a forthcoming broadcast integration to engage fans across platforms and touchpoints throughout the season.
"NASCAR fans are known for their passion — not just for racing, but for the full race-day experience," said Craig Stimmel, Chief Commercial Officer, NASCAR. "Graza has already demonstrated its commitment to the sport through its partnership with RFK Racing, and we're excited to expand that momentum at the league level. "From creative at-track activations to digital and broadcast storytelling, this partnership gives Graza a powerful platform to connect with our fans and grow its presence within the NASCAR community."
The collaboration allows Graza to drive brand awareness across key markets throughout the country by leveraging the sport's national scale and year-round fan engagement.
"We're thrilled to build on our partnership with Roush Fenway Keselowski (RFK) Racing and expand our presence across the NASCAR platform," said Graza co-founder and CEO Andrew Benin. "NASCAR fans show up with unmatched passion and loyalty, and we're excited to connect with them in new and creative ways."
Additional details around Graza's at-track presence and fan programming will be announced ahead of its first race activation.
The NASCAR Cup Series season continues this weekend in Austin, TX at the first road course of the season: Circuit of the Americas – live on FOX, SiriusXM NASCAR Radio and PRN on Sunday, March 1 at 3:30 p.m. ET.
About Graza
Founded in 2022 by Andrew Benin and Allen Dushi, Graza was created to help home cooks have more fun in the kitchen with high-quality, crazy fresh olive oil. The brand initially launched with "Drizzle" and "Sizzle"—an extra virgin finishing oil and cooking oil duo packaged in easy-to-use squeeze bottles—and quickly emerged as a category leader, becoming the fifth-largest olive oil brand in the U.S. in under four years. Since its debut, Graza has expanded its product lineup to include glass bottles, nitrogen-sealed refill cans, "Frizzle", a high-heat cooking oil, and most recently, a line of olive oil mayo, spanning three varieties across two packaging formats. At its core, Graza believes every kitchen deserves great, fresh olive oil that's affordable enough to use every day, while celebrating all the ways it shows up across every meal. Graza can be found in over 28,000 retail doors throughout the country and is available for purchase online. The brand has also received several industry accolades, including NOSH 2025 Brand of the Year, Inc. Best in Business 2025, DIELINE Best in Packaging 2025, and more. To learn more, visit graza.co or follow @getgraza on Instagram.
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation's major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR O'Reilly Auto Parts Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Local Racing Series Powered by O'Reilly Auto Parts). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.
For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.
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