2026-02-18

NASCAR Launches “NASCAR Signature Experiences”, Introducing 1948 & Rev House to Redefine Race Weekend Hospitality

 

NASCAR Launches "NASCAR Signature Experiences", Introducing 1948 & Rev House to Redefine Race Weekend Hospitality

Premium Hospitality & Entertainment Platform Delivers Elevated, Immersive Race Weekend Experiences

DAYTONA BEACH, Fla. (Feb. 17, 2026) – NASCAR today announced the launch of NASCAR Signature Experiences, a premium hospitality and entertainment platform designed to deliver elevated, immersive race weekend access for fans, partners, and corporate guests across the NASCAR season.

The foundation of NASCAR Signature Experiences are two new flagship offerings – 1948 and Rev House – each designed to provide distinctive, high-end access and curated hospitality that will bring fans closer to the sport than ever before.

"NASCAR Signature Experiences represents the next evolution of the premium fan experience at NASCAR race weekends," said Michael Verlatti, Vice President, Signature Experience Group. "With 1948 and Rev House, we're creating distinct environments that blend elevated service, curated culinary programs, and immersive storytelling. The goal is to bring fans and partners closer to the sport by delivering distinct, high-touch experiences that combine access, service, and energy in a way that is unmistakably NASCAR."

1948: Heritage Meets Modern Luxury

Named in honor of NASCAR's founding year, 1948 is an all-inclusive, premium hospitality experience designed for guests seeking a refined race weekend access. Offered at select NASCAR events throughout the season, 1948 delivers elevated viewing with prime sightlines of on-track competition, curated amenities, elevated culinary offerings, premium beverage service, and dedicated VIP entry and concierge-level service.

The 1948 space draws from NASCAR's history but is defined by its details: considered design, premium finishes, and a service approach that feels effortless instead of formal. Guests can expect the best sightlines in the venue, an atmosphere that feels discreet and exclusive, and a polished sense of place. Nothing is loud or showy – every touchpoint is simply thoughtful, high-end, and distinctively authentic as the year NASCAR was founded.

Additional benefits include garage and pit road access, a track lap, pre-race entertainment areas, and a curated Victory Lane celebration. Exclusive driver appearances and topped off with a bespoke commemorative gift – either received onsite or delivered to the guest's preferred location – ensuring the feeling of 1948 extends well beyond race day.

1948 brings NASCAR's most premium moments together in one seamless experience. It blends NASCAR's storied heritage with contemporary hospitality design for a race day experience at the highest level. To learn more about 1948, visit www.nascarexperiences.com/1948.

To download 1948 images and broll from the DAYTONA 500 at Daytona International Speedway, click here.

Rev House: Energy, Access, and Elevated Entertainment

The new Rev House offers a high-energy, event hospitality environment that combines premium access with an immersive entertainment atmosphere. It is designed for fans who want to be at the center of the action and showcases an elevated experience with a live DJ.

Rev House delivers prime viewing locations near key race weekend activity, inclusive food and beverage packages, curated entertainment elements and live programming, and exclusive access areas that bring guests closer to drivers and teams.

Rev House blends the social energy of race weekend with premium service, creating a dynamic environment that captures the speed, sound, and spectacle of NASCAR competition. For more information on Rev House, visit www.nascarexperiences.com/revhouse.

NASCAR Signature Experiences is led by the NASCAR Signature Experience Group, which delivers fan-facing, VIP, entertainment, and hospitality experiences each race weekend. The group leads the design, production, and execution of NASCAR's live event product, ensuring every touchpoint from arrival to Victory Lane reflects the best of the NASCAR experience.

NASCAR Signature Experiences represents the next evolution of live motorsports hospitality. By unifying the premium access, culinary excellence, creative storytelling, and operational precision under one integrated platform, NASCAR is setting a new benchmark for fan engagement and experiential design. To learn more about NASCAR Signature Experiences, visit www.nascarexperiences.com.

About NASCAR

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation's major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR O'Reilly Auto Parts Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Local Racing Series Powered by O'Reilly Auto Parts). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.

For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.


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Posted by Marc Patrick Roy at 18.2.26 0 comments

2026-02-17

Big Season of Dirt-Track Excitement Planned for 72nd Season of Racing at Airborne Park


PLATTSBURGH, Ny. -- After two successful years back at Airborne Park, promoters Mike and Alayne Bruno are continuing to provide quality dirt-track racing entertainment in the North Country.

               Airborne Park Speedway powered by New England Ford Dealers is celebrating 72 years of racing in 2026 and doing so in a big way, with 24 action-packed race programs on Thursdays and Sundays. The season is slated to begin in just eight weeks on Sunday, April 12 at 2PM with the 40-lap, $4,000-to-win Leon Gonyo Memorial Race for the 358 modifieds. The following two weeks will also feature Sunday racing until Thursday Night Thunder returns on May 7.

               On May 14, one of 2025's most memorable races returns as the DIRTcar 358 Modified Series rolls into town. Mat Williamson is expected to try to defend his race title while Mike Mahaney will look for redemption after his wild hard-charging run in 2025. Hometown Heroes Night is back in 2026 the next week on Thursday, May 21. The month closes out on the May 28 with a special $500-to-win show for the renegades and the fan-favorite kids' poster contest.

               June brings a number of exciting special programs to Airborne Park Speedway with street-legal spectator racing on June 4 and the $500-to-win mini-stock feature on June 11. After that, on Father's Day Weekend its "Topless Night;" the 358s, sportsman and limited sportsman will all race with no roofs. The event also marks the halfway point in the season, with extra laps and no heat races for all classes. One week later, on June 25, the DIRTcar Pro Stock Series returns to "The Big A" for kids' rides night.

               The sportsman "Firecracker 44" rings in July on Thursday, July 2 along with the first enduro event of the year. Then, some time off for the Clinton County Fair before the much-anticipated return of the Super DIRTcar Big-Block Modified Series on a special Wednesday, July 22. Thursday, July 23 will be used as a rain-date if necessary. The second installment of kids' rides finishes out July on Thursday, the 30th.

The lone Saturday on the 2026 schedule is Saturday August 8 for the annual Make-A-Wish Night. An already-full card of racing will be featured with the Mohawk Valley Vintage Dirt Modified Series, the second enduro of 2026 and the annual kids' backpack giveaways for the upcoming return to school. The following week is another good one for the kiddos, as Thursday August 13 is bicycle giveaway night! August 20 is another $1,000-to-win mini-stock special, a wild finish in 2025 made this race an instant classic and a must-run again in 2026.

Labor Day Weekend features a Vermont 200 qualifier race for the sportsman and then the Airborne Park Speedway season ends a week later on Sunday, September 13 with Championship Sunday, a 40-lap, $2,500-to-win 358 modified special and a 50-lap, $2,000 to win feature for the sportsman, plus crown vics, home-track rules mini-stocks and the final 50-lap enduro of the season.

The 2026 schedule holds 15 358 modified races, 20 sportsman, renegade, limited sportsman and mini-stock events, four pro-stock races, eight crown vic shows and the three enduros. More information about the 2026 calendar can be found on the MyRacePass app or by logging on to AirborneParkSpeedwayNY.com .

Airborne Park Speedway is located at 70 Broderick Road in Plattsburgh, New York, just two miles from exit 36 off interstate 87. If you can't join us in person, you can always catch the races live on www.dirttrackdigest.tv. For more information, visit us online at Airborne Park Speedway on Facebook, or at www.AirborneParkSpeedwayNY.com. We also encourage you to download the MyRacePass app for news, points, results, fantasy racing picks and live timing and scoring. 


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Posted by Marc Patrick Roy at 17.2.26 0 comments

2026-02-16

​NASCAR Names POET Official Bioethanol Partner

NASCAR Names POET Official Bioethanol Partner,

Becomes First Major Motorsports Series to Utilize Zero-Carbon Bioethanol

POET Restart Zone Launches at All NASCAR-Owned Tracks as
American-made Bioethanol Supports Sunoco's Competition Fuel

 

DAYTONA BEACH, Fla. (Feb. 13, 2026) — NASCAR today announced a landmark partnership with POET, the world's largest producer of biofuels, naming the company the Official Bioethanol Partner of NASCAR. As part of the agreement, NASCAR will become the first major motorsports series to utilize zero-carbon bioethanol in combination with its existing fuel partner Sunoco, reinforcing the sport's commitment to innovation, performance, and healthy environments in accordance with its NASCAR IMPACT goals.

 

The partnership also delivers two highly visible integrations across NASCAR. Beginning this season, POET will serve as the sponsor of the "POET Restart Zone" at all NASCAR-owned tracks, bringing the brand into one of the most intense and action-packed moments of each race. Additionally, POET branding will appear on all NASCAR fuel cans, alongside long-time Official NASCAR Fuel Partner Sunoco, further embedding bioethanol into the sport's competitive fabric.

 

"The partnership with POET reflects our commitment to leverage our platform as a real-world proving ground for innovation," said Eric Nyquist, Chief Impact Officer, NASCAR. "As the world's largest biofuel producer, POET's industry-leading technology will bring zero carbon bioethanol to our Sunoco race fuel blend, helping to drive performance on and off the track for NASCAR."

 

As the global leader in biofuels, POET produces more than 3 billion gallons of bioethanol annually, leveraging cutting-edge biotechnology and homegrown agricultural resources to create American-made fuel that strengthens domestic energy independence and supports rural communities nationwide.

 

"Bioethanol is redefining what's possible in racing by bringing high octane and maximum performance to the track under the most demanding driving conditions — now with zero carbon intensity," said POET Founder and CEO Jeff Broin. "From the field to the finish line, bioethanol is the cleanest-burning liquid fuel on the market, delivering the same benefits to everyday consumers at the pump. Zero-carbon bioethanol truly changes the game, and POET is proud to power a new era of high-intensity, low-carbon racing with NASCAR."

 

Bioethanol's high-octane properties enhance engine performance while contributing to lower carbon intensity and cleaner combustion — benefits that support a healthier environment for drivers, crew members, and fans. For NASCAR, it also represents a home fuel advantage, pairing a great American sport with energy produced by American farmers and manufacturers.

 

Through NASCAR IMPACT, the sanctioning body continues to invest in solutions that reduce environmental impact while showcasing how sustainability and performance can coexist at the highest level of motorsports. The partnership with POET represents a significant step forward in that journey.

 

About NASCAR

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation's major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR O'Reilly Auto Parts Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Local Racing Series Powered by O'Reilly Auto Parts). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.

 

For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.

 

About POET

POET's vision is to create a world in sync with nature. What began with a single, humble bioprocessing facility in 1987 has grown into the world's largest biofuel producer and a global leader in sustainable bioproducts, headquartered in Sioux Falls, S.D. Today, POET's portfolio comprises 35 bioprocessing facilities, four terminals, three corporate offices, and two international locations, spanning 14 U.S. states and three countries overall. POET is committed to advancing practical solutions to some of the world's most pressing challenges, with a suite of bioproducts—including bioethanol, animal feed ingredients, corn oil, asphalt rejuvenator, bioCO2, and purified alcohol—that is marketed to an ever-growing base of domestic and international customers. POET exports to over 35 countries worldwide, holds more than 140 patents, and continues to break new ground in biotechnology, yielding innovative, American-made renewable energy and bioproducts. To learn more about this partnership, visit POET.com/zero.

 


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Posted by Marc Patrick Roy at 16.2.26 0 comments

2026-02-14

NASCAR Moves Up Start of DAYTONA 500

NASCAR Moves Up Start of DAYTONA 500

Start of 68th running of The Great American Race moved up one hour to 1:30 p.m. ET

 

DAYTONA BEACH, Fla. (Feb. 14, 2026) – Due to potential weather forecasted for the Daytona Beach area late Sunday, NASCAR today announced the DAYTONA 500 will move up one hour from its originally scheduled time to now begin at 1:30 p.m. ET.

 

Gates and hospitality will now open at 9 a.m. ET, and the Hard Rock Bet Fanzone will open at 8:30 a.m. ET. Parking lots will open at 6 a.m. ET.

 

Fans in attendance will still get to enjoy the pre-race performance by Miranda Lambert and the pageantry of the U.S. Air Force Thunderbirds performing the flyover at the conclusion of the National Anthem.

 

The 2026 DAYTONA 500 kicks off the Cup Series' regular season with the largest purse in motorsports of over $31 million for NASCAR's most prestigious race.

 

Richard Childress Racing's Kyle Busch will lead the field to green from the pole position while Joe Gibbs Racing's Chase Briscoe will start alongside him on the front row. William Byron, the two-time defending race winner, is looking to become the first driver ever to win three DAYTONA 500 championships in a row.

 

Fans can find additional schedule details for pre-race festivities in the fan guide at daytonainternationalspeedway.com.

 

The original broadcast networks remain unchanged. The DAYTONA 500 will be live on FOX, MRN and SiriusXM NASCAR Radio.


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Posted by Marc Patrick Roy at 14.2.26 0 comments

2026-02-13

NASCAR and Coca-Cola North America Extend Longstanding Partnership

NASCAR and Coca-Cola North America Extend Longstanding Partnership; BODYARMOR Named Official Sports Drink of NASCAR

 

DAYTONA BEACH, Fla. (Feb. 12, 2026) – NASCAR today announced a multi-year extension of its longstanding Premier Partnership with Coca-Cola North America one of the sport's most enduring and influential partners. As part of the renewed agreement, the partnership expands into the sports hydration category, with the addition of BODYARMOR Sports Drink as the Official Sports Drink of NASCAR®, further deepening Coca-Cola's presence across the sport and marking the next chapter in a relationship built on tradition, loyalty and a shared passion for racing.

 

Coca-Cola has been deeply woven into the fabric of NASCAR for decades, playing an integral role in some of the sport's most iconic moments — from winning celebrations to immersive fan experiences at tracks across the country. The renewed Premier Partnership reinforces Coca-Cola's designation as the Official Soft Drink of NASCAR, while maintaining category exclusivity and expanding into new categories that reflect the evolving lifestyles of today's athletes and fans.

 

"Coca-Cola has been a part of NASCAR's DNA for generations, and this extension reflects the shared values, trust, and long-term vision between our organizations," said Michelle Byron, Executive Vice President and Chief Partnership & Licensing Officer, NASCAR. "In addition, welcoming BODYARMOR as the Official Sports Drink of NASCAR further deepens our longstanding partnership with Coca-Cola, while adding a performance-focused brand that enhances our overall partnership portfolio and creates new opportunities to engage fans."

 

The renewed agreement delivers a robust activation platform across NASCAR, including at-track experiences, retail amplification through point-of-sale activations and expanded storytelling across key properties such as the eNASCAR Coca-Cola iRacing Series. Coca-Cola will also continue its presence across every NASCAR Cup Series event, reinforcing its visibility and impact throughout the season.

 

"This extension represents the continued evolution of our relationship with NASCAR, one that is rooted in passion, innovation, and a deep connection with fans," said Chris Bigda, Senior Director of Sports Marketing, Coca-Cola North America. "By expanding our partnership to include BODYARMOR, we're doubling down on NASCAR and creating new ways to connect with athletes and fans through performance-driven brands in one of the most exciting environments in sports."

 

As the Official Sports Drink of NASCAR, BODYARMOR will receive category exclusivity and integrated visibility across key NASCAR platforms. The brand will be anchored by longtime partner Ryan Blaney, while Coca-Cola's Racing Family — including Daniel Suárez, Joey Logano, Denny Hamlin, Austin Dillon, and Chase Elliott — will continue to play a central role in storytelling that highlights the athletes and personalities who power the sport.

 

"We've been proud partners of Ryan Blaney and Team Penske for nearly 10 years, and we're thrilled to expand that relationship as the Official Sports Drink of NASCAR," said Tom Gargiulo, CMO, BODYARMOR Sports Nutrition. "NASCAR is one of the most physically demanding sports in the world, so we're excited to bring our premium hydration products to drivers, teams, and fans who deserve the best in performance and hydration."

 

The partnership will also continue to prioritize community impact, with initiatives supporting military, youth, and diversity programs, including Daniel's Amigos and NASCAR Salutes at the Coca-Cola 600, underscoring a shared commitment to making a meaningful difference beyond the racetrack.

 

The renewed agreement reinforces one of the longest-running partnerships in professional sports, blending legacy and innovation while positioning NASCAR and Coca-Cola - alongside BODYARMOR - for continued growth in the years ahead.

 

 

About NASCAR

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation's major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR O'Reilly Auto Parts Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.

 

For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.

 

About Coca-Cola

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold  in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We're constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.

 

About BODYARMOR

A leader in the world of sports and active hydration with game-changing innovation, BODYARMOR Sports Nutrition (BASN) is on a quest to become #1 in Sports Hydration. Bringing together two iconic brands, BODYARMOR and POWERADE (respectively #2 and #3 in the sports drink category), BASN exudes an entrepreneurial culture backed by the resources and insights of one of the world's most recognizable companies, The Coca-Cola Company, which fully acquired BODYARMOR in 2021.

 

BODYARMOR has been disrupting the world of sports and active hydration since 2011, offering a premium sports drink with potassium-packed electrolytes and antioxidants to provide consumers with a better-for-you hydration option. Nearly 15 years since BODYARMOR redefined the sports drink category, the brand relaunched in 2025 with a refreshed visual identity, including a new wordmark, bold packaging and first-ever brand icon. BODYARMOR Sports Drink is made with coconut water, and no artificial flavors, sweeteners, or dyes. It's low in sodium and a good source of potassium. The portfolio includes BODYARMOR LYTE, a low-calorie, zero added sugar sports drink; BODYARMOR ZERO SUGAR, a premium sports drink with zero sugar and carbs, no artificial sweeteners, flavors, or dyes; BODYARMOR Flash I.V., the brand's first-ever rapid rehydration beverage; BODYARMOR Flash I.V. Hydration Boosters, single-serve powder sticks for on-the-go rehydration; and BODYARMOR SportWater, a premium alkaline water with pH 9+


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Posted by Marc Patrick Roy at 13.2.26 0 comments

​Driving Empire Brings Official 2026 NASCAR Season to Roblox with Daytona 500 Update

Driving Empire Brings Official 2026 NASCAR Season to Roblox with Daytona 500 Update

New NASCAR vehicles and official 2026 liveries arrive for The Great American Race at 1 p.m. ET on Friday, Feb. 13

DAYTONA BEACH, Fla. (Feb. 13, 2026) — NASCAR, in partnership with Voldex, are bringing brand new updates to Driving Empire on Roblox around the Great American Race with the launch of its highly anticipated 2026 NASCAR updates, including NASCAR CRAFTSMAN Trucks, a new Chevrolet Cup Car, official 2026 team liveries and a brand-new Daytona International Speedway map. Timed with the kickoff of the NASCAR season, the update delivers an exciting new experience in Roblox's largest driving community.

Following a joint win of two Roblox Innovation Awards, Driving Empire and NASCAR continue to set the standard for realism and automotive culture on the platform. The 2026 NASCAR season expands that legacy with new vehicles, fresh liveries, and reimagined events rolling out across the year.

Since first partnering in 2024 to bring official vehicles and tracks to Roblox, Driving Empire and NASCAR have built one of the platform's most successful motorsports experiences with their dedicated NASCAR World inside the game. The 2026 update continues that momentum, expanding the lineup and delivering even more ways for fans to connect with NASCAR inside Roblox. This year's launch also introduces Ram to Driving Empire, coinciding with the brand's real-world re-entry into NASCAR.

 

Before the engines roar at the DAYTONA 500, players can join the Daytona race day activation in Driving Empire on Friday, Feb. 13 at 1:00 p.m. ET to watch the race live while driving on the track. 

 

The Great American Race kicks off the 2026 NASCAR season at Daytona International Speedway this Sunday, Feb. 15, at 2:30 p.m. ET, live on FOX, MRN and SiriusXM NASCAR Radio.

Ram is a registered trademark of FCA US LLC.

 

ABOUT VOLDEX

Voldex is a leading developer on the Roblox platform, known for its immersive and engaging gaming experiences. With a diverse portfolio of games, including the leading role-playing game, Brookhaven, the #1 football game NFL Universe Football and the hit racing game Driving Empire, Voldex is dedicated to pushing the boundaries of interactive entertainment and connecting users worldwide.

 

ABOUT NASCAR

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 15 of the nation's major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR O'Reilly Auto Parts Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.

For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.


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Posted by Marc Patrick Roy at 13.2.26 0 comments

DAYTONA 500 To Air In More Than 185 Countries And Territories In 23 Languages

DAYTONA 500 To Air In More Than 185 Countries And Territories In 23 Languages

2026 NASCAR International Coverage Highlighted By New Partnership In

Latin America With FOX

 

DAYTONA BEACH, Fla. (Feb. 13, 2025) The 68th running of the DAYTONA 500 (Sunday, Feb. 15, 2:30 pm. ET) will be broadcast to fans in more than 185 countries and territories in 23 languages, reaching over 550 million households worldwide.

"The DAYTONA 500 serves as a powerful global launch point for the entire NASCAR season," said Nick Skipper, NASCAR Managing Director, Media Strategy. "Through strategic partnerships with leading broadcasters and platforms around the world, we're expanding NASCAR's international footprint and creating meaningful, year-round value for our media partners while delivering consistent, high-quality coverage of our sport to fans worldwide."

Canada remains a key market for NASCAR, where Bell Media is NASCAR's longest-tenured international media partner; its season coverage will start with CTV airing the DAYTONA 500 live for the second consecutive year.

As previously announced, NASCAR has entered a partnership with FOX making it the exclusive home of NASCAR in Mexico and Spanish-speaking Latin America. FOX will broadcast the NASCAR Cup Series, O'Reilly Auto Parts Series, CRAFTSMAN Truck Series and Mexico Series.

The 2026 season sees continued strong coverage across Europe and Africa, highlighted by long-term partnerships with Premier Sports, Ziggo, Mediawan, SportDigital, DAZN, and SuperSport.

In Asia, NASCAR renews with Abema in Japan, enters year two of its partnership with Coupang in Korea, and begins a new pan-regional deal with SPOTV covering Southeast Asia.

Elsewhere, NASCAR renewed relationships with FOX Sports Australia and Sky TV in New Zealand, where fans support Kiwi sensation Shane van Gisbergen, who won five races in his rookie season.

In strategic markets, NASCAR will continue to partner with Recast to offer race coverage across all three national series on NASCAR.com.

 

NASCAR works with IMG to secure rights deals outside the United States.


In the United States, fans can watch the DAYTONA 500 live on FOX or listen on MRN or SiriusXM NASCAR Radio.

 

For a full list of countries and territories, and the broadcast partners airing NASCAR, click here.

 

About NASCAR

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation's major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR O'Reilly Auto Parts Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.

 

For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.

 


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Posted by Marc Patrick Roy at 13.2.26 0 comments

2026-01-28

FOX PUTS MEXICO AT FULL SPEED WITH NASCAR

FOX PUTS MEXICO AT FULL SPEED WITH NASCAR

 

NASCAR joins FOX Latin America and accelerates its motorsports offering in Mexico

 

Mexico City, January 28, 2026 - FOX reaffirms its position as the undisputed leader in the sports media industry in Mexico and Latin America by announcing the addition of NASCAR to its screens starting February 1. This strategic partnership not only expands FOX's already robust portfolio of broadcast rights, but also reflects its goal of bringing together the properties with the highest audience reach, relevance, and loyalty in the region.

 

NASCAR joins FOX with a clear vision: to bring together on a single screen the competitions that drive motorsports and connect with a rapidly growing fan base in Mexico, fueled by the presence of Daniel Suárez, the Mexican driver who has spent more than a decade competing in NASCAR, racing at the highest level and establishing himself as one of the series' leading figures.

 

FOX's coverage includes the NASCAR Cup Series, which begins on February 1 with the Cook Out Clash at Bowman Gray and features one of its most anticipated moments with the Daytona 500 (500 Miles of Daytona) on February 15 at Daytona International Speedway, before concluding the season on November 8 with the Championship Race. This offering is complemented by the NASCAR O'Reilly Auto Parts Series and the NASCAR Craftsman Truck Series, bringing the total to more than 90 NASCAR races throughout the year.

 

FOX's motorsports offering is rounded out by the IMSA WeatherTech SportsCar Championship, which opens the calendar with the 24 Hours of Daytona and closes with Petit Le Mans, reinforcing a lineup that blends speed, endurance, and spectacle. For fans who live and breathe motorsports, FOX becomes the essential destination. Anyone seeking the thrill of every NASCAR race will know that FOX's platform is the exclusive meeting point where speed and strategy come to life.

 

"NASCAR arrives to complete our motorsports offering and to bring Mexican audiences closer to the great stories of racing, with figures that generate identity and passion, including Daniel Suárez, who will compete in his tenth season in the NASCAR Cup," said Luis Maldonado, Excecutive Director Programming and Marketing  at FOX Latin America.

 

With the addition of NASCAR, FOX strengthens its position as the true home of motorsports, bringing together the most exciting competitions on a single screen for fans. Once again, FOX consolidates its role as a multiplatform destination, reaffirming its commitment to shaping the global sports agenda and delivering the highest-impact events directly to audiences.

 

About FOX Latin America

FOX Latin America is one of the leading sports media and entertainment companies in the region. Through its pay television channels and digital platforms, FOX delivers high-quality sports and entertainment content, connecting with passionate audiences and bringing major sporting events to millions of households across Latin America.

 

About NASCAR

NASCAR (National Association for Stock Car Auto Racing) is the premier motorsports organization in the United States, founded in 1948. Globally recognized for its high-performance competitions and large-scale live events, NASCAR reaches millions of fans worldwide, combining on-track action, technical innovation, and fan experiences both live and across linear and digital platforms, positioning itself as one of the most important properties in international motorsports.

 


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Posted by Marc Patrick Roy at 28.1.26 0 comments

2026-01-27

‘We’ve Lost Dale Earnhardt: 25 Years Later’ Premiering February 12 on FS1

NASCAR Studios and FOX Sports Announce New Original Documentary

'We've Lost Dale Earnhardt: 25 Years Later' Premiering February 12 on FS1

 

25 Years Later, a Seismic Moment in NASCAR History Still Reverberates Across Sports and American Culture

                                   

CLICK HERE FOR ASSETS INCLUDING THE OFFICIAL TRAILER

 

DAYTONA BEACH, Fla. and LOS ANGELES (January 27, 2026) – NASCAR Studios and FOX Sports today announced We've Lost Dale Earnhardt: 25 Years Later, a powerful new original documentary marking the 25th anniversary of the 2001 Daytona 500, the race that forever changed NASCAR and American motorsports. Premiering Thursday, February 12 at 10 p.m. ET following the NASCAR Cup Series America 250 Duels on FS1, the film is told through exclusive first-person accounts, rare home video, archival broadcast footage, and cinematic storytelling, revisiting the death of seven-time NASCAR champion Dale Earnhardt and examining the profound ripple effects that continue to shape the sport and its culture 25 years later.

 

"FOX Sports' partnership with NASCAR allows us to tell the stories that define the heart of the sport, and through this film, we are honored to spotlight Dale Earnhardt, one of the most iconic and influential figures in NASCAR and carry his legacy forward," said Barry Nugent, Vice President, Development & Original Programming, FOX Sports. "This documentary explores the man behind the wheel and goes beyond a single day in history to delve into how one moment forever changed the sport and continues to impact drivers competing today."

 

On the final lap of NASCAR's biggest race, Earnhardt was lost in a moment that stunned fans, competitors, broadcasters, and the nation. His death was more than a tragedy; it was a rupture in the heart of the sport. We've Lost Dale Earnhardt: 25 Years Later explores that day and its aftermath not just through competition, but through the emotional, cultural, and human impact felt by those inside and far beyond the racetrack.

 

Even 25 years later, Earnhardt remains one of the most iconic figures in all of sports, transcending NASCAR to become a symbol of American identity, grit, and fandom. Part mythology, part time capsule, and part love letter, the documentary examines how Earnhardt became bigger than the sport itself and why his legacy endures with such intensity today.

 

The documentary features intimate reflections from former NASCAR President Mike Helton, 2001 DAYTONA 500 competitors Rusty Wallace and Kurt Busch, as well as Kurt's younger brother and NASCAR Cup Series champion Kyle Busch, who was at that fateful race. It also features insights from NASCAR Cup Series champions Joey Logano and Ryan Blaney, along with Malcolm in the Middle star/current O'Reilly Auto Parts Series driver Frankie Muniz, who was the honorary pace car driver at the race, in addition to former NASCAR and FOX Sports media personnel Ryan McGee and Patti Wheeler.

 

"When Mike Helton announced that 'We've lost Dale Earnhardt,'" it's one of those rare moments when you remember where you were when you heard that devastating news," said John Dahl, NASCAR SVP of Content. "Through the prism of those indelible words, this documentary explores that fateful day and the profound impact it continues to have a quarter-century later."

 

Key storylines include the unprecedented challenge faced by FOX Sports' broadcast team as they covered the unimaginable live on air in the network's first NASCAR race broadcast, the weight carried by Helton as he delivered the words that would echo forever, the sweeping safety revolution that followed, and the influence Earnhardt continues to have on today's stars and generations of fans.

 

We've Lost Dale Earnhardt: 25 Years Later was directed by Justin Burnett, produced by Griffin Van Malssen, Ariana Rotstein, Carl Hansen, Michael Vayder and Rita O'Dea, and executive produced by Eric Shanks, Brad Zager, Tim Clark, John Dahl, Tally Hair and Barry Nugent.

 

About NASCAR Studios

NASCAR Studios is the dedicated hub for developing world-class, on-demand content and dynamic storytelling executions on behalf of America's No. 1 form of motorsports, from original films, docuseries, and podcasts to driver and team-focused content. Projects released this past year include the second season of the docuseries Full Speed on Netflix, the Amazon Prime Video multi-part documentary Earnhardt, the Prime Video documentary American Thunder: NASCAR to Le Mans, and the YouTube docuseries RISING.

 

About FOX Sports

FOX Sports is the umbrella entity representing Fox Corporation's wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, the business has ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing relationships. FOX Sports includes the sports television arm of the FOX Network; FS1, FS2, FOX Soccer Plus and FOX Deportes. FOX Sports' digital properties include FOXSports.com and the FOX Sports App, which provides live streaming video of FOX Sports content, instant scores, stats and alerts to iOS and Android devices. Also included in FOX Sports' portfolio are FOX's interests in joint-venture businesses Big Ten Network and the UFL and a licensing agreement that established the FOX Sports Radio Network.


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Posted by Marc Patrick Roy at 27.1.26 0 comments

2026-01-26

​Finding a Need for Speed Ava Boundy Keeps Her Competitive Spirit Alive



By Jim Clarke, Clarke Motorsports Communications/First Draft Media
Fresh from a 3rd place finish in her rookie season with the Ontario Bandolero Series – including a first career feature win midway through the year at Sunset Speedway – 17-year-old Ava Boundy flew the nation's colours at a pair of events south of the border.
The 3rd generation racer from Bowmanville, Ontario – who scored a 3rd place finish in the Peterborough Speedway's Autumn Colours Classic – logged a 10th place effort at the Bandoro Nationals, Sunday, September 14th at Charlotte Motor Speedway and was 7th during at 20-lap Asphalt Nationals headliner staged Saturday, October 25th at The Bullring at Las Vegas Motor Speedway. Both dates included a star-studded field with some of the biggest names and brightest young talents in the sport.
Ava Boundy – who developed her racing skills under the guidance and tutelage of her father Paul Boundy, who was named the driver of the best appearing car and won the 2025 Peterborough Speedway Super Stock championship – is a 2-sport athlete. She has been a competitive figure skater for 15 years, is a 2-time provincial qualifier for Skate Canada and a level 1 certified Figure Skating Coach.
The honour roll high school student works at Volt Raceway in Bowmanville, where she has a pair of indoor karting championships. She's looking to be a professional racer some day and will be studying to be a professional hairstylist beginning in the fall.
With a new season of action just around the corner, the talented teenager says she's looking forward to taking her backing from Volt Raceway, Spinners Laundromat, Alma Mechanical, www.wheelhousew10.ca Uniforms, DJD Gear, Phoenix Signs and Race Driven Performance when she kicks-off the 2026 schedule with the Ontario Bandolero Series, as the group rolls to starting line Saturday, May 30th at Sauble Speedway. Teams will also be part of the annual Motorama Custom Car & Motorsports Expo, March 13th to 15th at the International Centre in Toronto.
Ava Boundy is excited to get the new season underway and thanks her family and friends for their support and encouragement as she pursues her motorsports career.
Photo attachment: Jim Clarke – Clarke Motorsports Communications/First Draft Media
After a 3rd place finish in her rookie season, Ava Boundy (No. 08) is ready for a new year of action with the Ontario Bandolero Series.
Prepared by: Jim Clarke, Clarke Motorsports Communications/First Draft Media
                      clarkemotorsports@hotmail.com, www.facebook.com/clarkemotorsports


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Posted by Marc Patrick Roy at 26.1.26 0 comments

2026-01-22

Grizzly Nicotine Pouches Joins NASCAR as Official Partner and Official Partner of NASCAR-Owned Tracks

Grizzly Nicotine Pouches Joins NASCAR as Official Partner and Official Partner of NASCAR-Owned Tracks

New partnership celebrates race-weekend traditions and brings added value to the heart of NASCAR fandom

 

DAYTONA BEACH, Fla. (Jan. 22, 2026) – NASCAR today announced a new partnership with American Snuff Company LLC's brand Grizzly Nicotine Pouches, as the brand becomes an Official Partner of NASCAR® and an Official Partner for all NASCAR-owned racetracks, including the naming rights for racetrack campgrounds—placing Grizzly Nicotine Pouches at the center of one of the most beloved and communal parts of the race-weekend experience.

 

From sunrise tailgates to late-night campfire conversations, campgrounds are where NASCAR fans gather, connect, and live the sport beyond the grandstands. Through this partnership, Grizzly Nicotine Pouches will engage adult fans in these moments with custom activations and experiences designed for adult nicotine consumers to enhance the traditions that make race weekends unforgettable.

 

"NASCAR fans don't just come to the track—they make it a weekend, a tradition, and a community," said Craig Stimmel, NASCAR Chief Commercial Officer. "Grizzly Nicotine Pouches understands that connection, and this partnership allows us to create authentic touchpoints where fans are already spending time together. It's another example of how our flexible, fan-first partnership model helps brands show up in ways that feel natural and meaningful."

 

As an Official Partner, Grizzly Nicotine Pouches will have a presence across NASCAR-owned track campgrounds, creating opportunities to interact with adult fans in relaxed, social settings that are core to NASCAR culture. The partnership reflects NASCAR's commitment to working with brands that value authenticity and want to engage fans on their terms—where they celebrate, connect, and build lifelong memories.

 

"We are extremely excited to be coming on board to the NASCAR family as an official partner. NASCAR fans are among the most passionate in the world, and we're proud to share in that passion. This partnership gives us an authentic presence at race weekends and the opportunity to be a meaningful part NASCAR's rich culture," said Austin DeLucia, Senior Manager, Partnerships, American Snuff Company.

 

To celebrate this announcement, Grizzly Nicotine Pouches is hosting a special promotion to kick off the season for age 21+ nicotine pouch consumers. Starting Jan. 28, adult nicotine consumers age 21+ can visit grizzlynicotinepouches.com for more information on this promotion.

 

"It's a privilege to be an official partner with NASCAR. Our introduction to the sport last season validated that NASCAR is an extension of who our adult consumers are, and the values which we share. We look forward to the 2026 season and creating memorable experiences for adult NASCAR fans across the country," said John Merritt, Senior Manager Brand Marketing, American Snuff Company.

 

The addition of Grizzly Nicotine Pouches further highlights NASCAR's ability to attract major brands by offering customized partnership platforms that go beyond traditional sponsorships. By creating opportunities across campgrounds, tracks, and fan experiences, NASCAR continues to deliver innovative ways for partners to engage one of the most loyal fan bases in sports.

 

Grizzly Nicotine Pouches joins a growing lineup of brands that are tapping into NASCAR's unique ability to connect commerce, culture, and community—on and off the track.

 

The 2026 NASCAR season gets underway next Sunday, Feb. 1 with the Cook Out Clash at Bowman Gray Stadium at 8 p.m. ET on FOX, MRN and SiriusXM NASCAR Radio. Then, The Great American Race, the DAYTONA 500, will air live on FOX on Sunday, Feb. 15 at 2:30 p.m. ET.

 

About NASCAR

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation's major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR O'Reilly Auto Parts Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.

For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.

 

About Grizzly Nicotine Pouches

Grizzly Nicotine Pouches is a brand of American Snuff Company, LLC (ASC), a subsidiary of Reynolds American Inc. Grizzly Nicotine Pouches are a tobacco leaf-free nicotine product available to adult nicotine consumers nationwide (where permitted)


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Posted by Marc Patrick Roy at 22.1.26 0 comments

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