NASCAR Launches “NASCAR Signature Experiences”, Introducing 1948 & Rev House to Redefine Race Weekend Hospitality
NASCAR Launches "NASCAR Signature Experiences", Introducing 1948 & Rev House to Redefine Race Weekend Hospitality
Premium Hospitality & Entertainment Platform Delivers Elevated, Immersive Race Weekend Experiences
DAYTONA BEACH, Fla. (Feb. 17, 2026) – NASCAR today announced the launch of NASCAR Signature Experiences, a premium hospitality and entertainment platform designed to deliver elevated, immersive race weekend access for fans, partners, and corporate guests across the NASCAR season.
The foundation of NASCAR Signature Experiences are two new flagship offerings – 1948 and Rev House – each designed to provide distinctive, high-end access and curated hospitality that will bring fans closer to the sport than ever before.
"NASCAR Signature Experiences represents the next evolution of the premium fan experience at NASCAR race weekends," said Michael Verlatti, Vice President, Signature Experience Group. "With 1948 and Rev House, we're creating distinct environments that blend elevated service, curated culinary programs, and immersive storytelling. The goal is to bring fans and partners closer to the sport by delivering distinct, high-touch experiences that combine access, service, and energy in a way that is unmistakably NASCAR."
1948: Heritage Meets Modern Luxury
Named in honor of NASCAR's founding year, 1948 is an all-inclusive, premium hospitality experience designed for guests seeking a refined race weekend access. Offered at select NASCAR events throughout the season, 1948 delivers elevated viewing with prime sightlines of on-track competition, curated amenities, elevated culinary offerings, premium beverage service, and dedicated VIP entry and concierge-level service.
The 1948 space draws from NASCAR's history but is defined by its details: considered design, premium finishes, and a service approach that feels effortless instead of formal. Guests can expect the best sightlines in the venue, an atmosphere that feels discreet and exclusive, and a polished sense of place. Nothing is loud or showy – every touchpoint is simply thoughtful, high-end, and distinctively authentic as the year NASCAR was founded.
Additional benefits include garage and pit road access, a track lap, pre-race entertainment areas, and a curated Victory Lane celebration. Exclusive driver appearances and topped off with a bespoke commemorative gift – either received onsite or delivered to the guest's preferred location – ensuring the feeling of 1948 extends well beyond race day.
1948 brings NASCAR's most premium moments together in one seamless experience. It blends NASCAR's storied heritage with contemporary hospitality design for a race day experience at the highest level. To learn more about 1948, visit www.nascarexperiences.com/1948.
To download 1948 images and broll from the DAYTONA 500 at Daytona International Speedway, click here.
Rev House: Energy, Access, and Elevated Entertainment
The new Rev House offers a high-energy, event hospitality environment that combines premium access with an immersive entertainment atmosphere. It is designed for fans who want to be at the center of the action and showcases an elevated experience with a live DJ.
Rev House delivers prime viewing locations near key race weekend activity, inclusive food and beverage packages, curated entertainment elements and live programming, and exclusive access areas that bring guests closer to drivers and teams.
Rev House blends the social energy of race weekend with premium service, creating a dynamic environment that captures the speed, sound, and spectacle of NASCAR competition. For more information on Rev House, visit www.nascarexperiences.com/revhouse.
NASCAR Signature Experiences is led by the NASCAR Signature Experience Group, which delivers fan-facing, VIP, entertainment, and hospitality experiences each race weekend. The group leads the design, production, and execution of NASCAR's live event product, ensuring every touchpoint from arrival to Victory Lane reflects the best of the NASCAR experience.
NASCAR Signature Experiences represents the next evolution of live motorsports hospitality. By unifying the premium access, culinary excellence, creative storytelling, and operational precision under one integrated platform, NASCAR is setting a new benchmark for fan engagement and experiential design. To learn more about NASCAR Signature Experiences, visit www.nascarexperiences.com.
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation's major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR O'Reilly Auto Parts Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Local Racing Series Powered by O'Reilly Auto Parts). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.
For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.
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