2019-11-26

New York’s Thunder Mountain Speedway Joins DIRTcar Racing

358 Modified and Sportsman Modified divisions will be DIRTcar sanctioned in 2020

CENTER LISLE, NY – Nov. 22, 2019 – Thunder Mountain Speedway has officially joined the elite ranks of DIRTcar-sanctioned racetracks in the Northeast for 2020. The Southern New York speedway will sanction the highly competitive DIRTcar 358 Modified division as well as DIRTcar Sportsman Modifieds.

DIRTcar Northeast Director Dean Reynolds visited Thunder Mountain officials last Sunday for their rules meeting at the Town of Lisle Fire Department conference center. Reynolds and track owners came to the agreement, which will include support from Hoosier Racing Tire, VP Racing Fuels and increased promotional outreach for their weekly racing provided by DIRTcar.

"The Spoonhower family has put their love and sweat into their track for many years and has become the staple of the New York Southern Tier," Reynolds said. "While they were looking at the Hoosier tire route for the past several years, they felt this was the right time to make the move. After the meeting this past Sunday with their teams, DIRTcar sanctioning was welcomed. We all will work hard to make sure it's a smooth and successful transition."

Thunder Mountain Speedway will now be a part of the Hoosier Racing Tire Weekly Championship for both the 358 and Sportsman Modifieds. Hoosier puts up $11,250 for weekly 358 Modified drivers and another $4,550 for their Sportsman Modified counterparts every year.

Track owner and promoter Karl Spoonhower is looking forward to the 2020 season to see how things shake out.

"The move to DIRTcar sanctioning, I think, will be a good one," he said. "I know change is sometimes tough, but we always have our drivers' best interest in mind. The response to these changes, moving to Hoosier and DIRTcar, has been really good so far. We have loyal racers and fans who I hope will stick with us, they are like family. They understand that the sport of racing is changing and if we don't look toward the future we'll be left behind."

All DIRTcar members at DIRTcar-sanctioned tracks have their top 16 finishes calculated for the standings. Drivers, teams, officials and fans are encouraged to sign up for the Hoosier Racing Tire Weekly Newsletter at DIRTcar.com for updates on all of the DIRTcar Racing competition across the Northeast.

DIRTcar Northeast and Thunder Mountain management are currently looking at dates for Series races.

Thunder Mountain Speedway sits atop a veritable mountain with picturesque views of the valleys in Center Isle, NY.  Built-in 1992 by Spoonhower, the track is a three-eighths-mile banked clay oval that hosts weekly stock car racing on Saturday nights from April through September. Thunder Mountain is dubbed The Fast Track for its racy surface and three- and four-wide racing.

DIRTcar 358 Modifieds will share top billing with the Big Block/Small-Block Modified division. The racing card in 2020 will also include DIRTcar Sportsman Modifieds, Rookie/Budget Sportsman, 600cc Modifieds, Street Stock and Factory Stocks.

Contact Information:

Thunder Mountain Speedway is in Center Lisle, NY, exit 8 off Route 81 to Route 79.

Website: www.thundermtnspeedway.net

Facebook: Facebook.com/ThunderMountainSpeedway


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Posted by Marc Patrick Roy at 26.11.19 0 comments

NASCAR Announces Key Sales and Partnership Marketing Promotions

Kelleher to Senior Vice President; Byron and Wohlschlaeger to Vice President

 

DAYTONA BEACH, Fla. (November 25, 2019) – NASCAR announced today several leadership promotions across its Sales and Partnership Marketing operations. Frank Kelleher has been promoted to Senior Vice President and Chief Sales Officer. Additionally, Michelle Byron and Jeff Wohlschlaeger have both been promoted to Vice President, Partnership Marketing.  

 

Kelleher will oversee a team responsible for business strategy and revenue generation across the sanctioning body and its 14 motorsports entertainment facilities. In his new role, he will lead a sales force comprised of two critical business areas, partnership and media sales. Kelleher, a 16-year veteran with International Speedway Corporation, will assume the role of NASCAR Chief Sales Officer, which was previously held by Jon Tuck, who has left the company to pursue other opportunities. Kelleher will continue to report into Daryl Wolfe, Executive Vice President and Chief Operations and Sales Officer and will be based in Daytona Beach, Fla.

 

"As collaboration becomes increasingly important across our sport, Kelleher's industry knowledge and strength in creating lasting relationships has proven to be a valuable asset throughout his career," said Wolfe. "Frank has taken a leading role in delivering strategic sponsorships across our entire ecosystem and we are excited to have him lead our sales operation during this important time for our sport."

 

In their elevated roles, both Byron and Wohlschlaeger will oversee a team that is responsible for managing and delivering value to the wide-ranging number of brands invested across the sanctioning body and its track facilities. Byron has been with NASCAR for nearly 20 years and has been accountable for managing a team focused on driving value for Official Partners such as Axalta, Chevrolet and Mobil 1. She has been instrumental in developing key partner initiatives including retail programs, live fan events and national promotions.  Wohlschlaeger has more than 25 years of sports industry experience spanning across the Chicago Bulls and NASCAR. Most recently, Wohlschlaeger was responsible for delivering value for entitlement partners Monster Energy, Xfinity and Gander Outdoors, implementing strategies that helped strengthen and differentiate each series. Both will report into Jill Gregory, Executive Vice President and Chief Marketing Officer.  Byron will be based in Charlotte, NC and Wohlschlaeger will be based in Daytona Beach, Fla.

 

"Sponsorship is the lifeblood of our sport and delivering value to our partners will always be a primary area of focus for our organization," said Gregory, "Michelle and Jeff bring a wealth of experience and established industry relationships that will help our partners navigate our ecosystem and maximize their return on investment."   

 

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation's major motorsports entertainment facilities. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Gander Outdoors Truck Series™), three regional series, one local grassroots series, three international series and the Automobile Racing Club of America (ARCA). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, Americrown Service and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat ('NASCAR').


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Posted by Marc Patrick Roy at 26.11.19 0 comments

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