2023-07-15

Alex Tagliani Dominates on the Streets of Toronto

Alex Tagliani Dominates on the Streets of Toronto

Alex Tagliani led 30 of the 35-lap race to win the Tiffany Gate Grand Prix of Toronto and his first of the 2023 season.

Starting on the pole, the No.18 St. Hubert/NTN/Qwick Wick/Genatec Chevrolet's victory was not without contest. The No. 74 NAPA Auto Parts/Valvoline Dodge of Kevin Lacroix and the No. 27 GM Paillé of Andrew Ranger, both gave Tagliani a run for his money.

Ranger was the only other driver to lead a lap during the race, taking the lead away from Tagliani for five laps around the 1.786-mile street course.

It wasn't until the final lap that Lacroix had his chance to run away with the win, finally getting to Tagliani's door coming off of the Lakeshore straightaway.

But in the end, he was no match for the No. 18 Chevrolet who sailed away with his third win on the Streets of Toronto.

"It was a really good race for us, big credit to the team," said Tagliani. "Lots of people put effort into this, these days in NASCAR it's so competitive that even if you are good on a road course, if you don't have the car, you can be seventh, it's still a good seventh because it's such a good field and strong field."

The field only saw two cautions, which both came within the first 15 laps of the race. Dexter Stacey in the No. 92 ReCap/Bully's Truck Stop Chevrolet brought out the first caution when a failed transmission ended his day early.

On the following restart, Rookie of the Year contender, Thomas Nepveu, who was running in and around the top-five, had a problem and was unable to get up to speed which led to fellow Rookie, Kyle Steckly making contact with him.

Unlike Stacey, Nepveu was able to continue after making repairs, however, he finished the race two laps down in 18th.

Coming home in third was the No. 96 GM Paillé/Chevrolet Canada Chevrolet of Marc-Antoine Camirand, who started the race in 18th after an issue in practice caused him to miss qualifying.

L.P Dumoulin and Ranger rounded out the top five, with points leader Treyten Lapcevich, J.P. Bergeron, Alex Guenette, D.J. Kennington, and Matthew Scannell rounding out the top-ten.

FULL RESULTS: Tiffany Gate Grand Prix of Toronto

NASCAR Pinty's drivers will now head out west for three races across two provinces. First stop - Edmonton International Raceway on July 22nd, 2023, for the BAYER 300

The Tiffany Gate Grand Prix of Toronto will air tape-delayed on TSN on Sunday, July 23, 2023, at 3:00 p.m. ET and on RDS Sunday, July 30, 2023, at 11:00 a.m. ET.


--

Les Entreprises M.P. Roy Inc.

424 Justin, Laval, QC H7P 5V9

 

T: 514-907-1773 (Montréal) or/ou 418-210-3986 (Québec) or Toll-free / ou sans-frais 1-877-35-MPROY (67769) Extension / poste 35

C: 514-942-6843

Email: mproy@lesentreprisesmproyinc.com

 



Fières de distribuer les produits RACING ELECTRONICS,  RACECeiver, MYLAPS,  MAGNUS RACING PRODUCTS, LEAF RACEWEAR, ARBODIES, PORTCITY RACECARS, JOES RACING PRODUCTS, SWIFT SPRINGS, LONGACRE RACING PRODUCTS, COLEMAN RACING, HANS, SIMPSON, IMPACT,  WINTERS, JONES,  KRC, BASSETT, RE-PLAY, CHASECAM, GO-PRO HERO, THE JOIE OF SEATING, KIRKEY FABRICATION



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Posted by Marc Patrick Roy at 15.7.23 0 comments

2023-07-12

Mid-Season Bash Brings the Raceday Party to Peterborough Speedway

Mid-Season Bash Brings the Raceday Party to Peterborough Speedway

By Jim Clarke, Clarke Motorsports Communications/First Draft Media

 


At the halfway mark of the 2023 schedule, it has been a great year of racing at Canada's Toughest 3rd Mile Oval.

 

Saturday, July 15th Peterborough Speedway celebrates completing 50% of this year's regular season with the Pure Country 105 Mid-Season Bash. Everyone knows the best parties only happen once a year. True to form, this will be the season's one and only appearance for the Ontario Outlaw Super Late Models. Track owner and promoter J.P. Josiasse says this is the first of some exciting special events as they head down the home stretch.

 

"From the drop of the green flag, our weekly divisions and special guests have brought their best to the table every week," said J.P. Josiasse. "As we count down to the 30th Anniversary edition of the Autumn Colours Classic – with new title sponsorship support from APC Auto Parts Centres – we'll have some of the best weekly racing anywhere in the province to wrap-up the 2023 regular season."

 

Purchase your Mid-Season Bash party invitation in advance through the speedway's online ticketing option or as a 'cash only' sale at the trackside, walk-up ticket window on raceday.

 

Get the most from your Saturday night short track motorsports experience, as the Saturday, July 15th docket also includes the home track Bone Stock, Mini Stock and Late Model divisions, along with the Ontario Modifieds Racing Series. Kid's rides will once again be the intermission feature. Pit gates will open at 2:30, with grandstands unlocked at 5:00. The night's first qualifying heat rolls from the staging area at 6:00.

 

The Autism Awareness Night – in support of the Canadian National Autism Foundation – that was postponed because of the Saturday, June 24th rainout has been added to the July 15th program.

 

Keep up to date with behind-the-scenes stories, race action and driver profiles by watching the popular series of FILMkelly videos on the Peterborough Speedway social media platforms.

 

Find details and schedule information on upcoming weekly racing and special events at Canada's Toughest 3rd Mile Oval by checking www.peterboroughspeedway.com and the track's Facebook, Twitter and Instagram social media homes.

 

Photo attachment: Jim Clarke – Clarke Motorsports Communications/First Draft Media

 

Ontario Outlaw Super Late Models return to Canada's Toughest 3rd Mile Oval during the Pure Country 105 Mid-Season Bash – Saturday, July 15th – at Peterborough Speedway.

 

Prepared by: Jim Clarke, Clarke Motorsports Communications/First Draft Media


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Posted by Marc Patrick Roy at 12.7.23 0 comments

NASCAR Announces Nominees for NASCAR Hall of Fame Class of 2024


Seven-time champions Johnson, Knaus and Alabama Gang's Donnie Allison join ballot

 

DAYTONA BEACH, Fla. (July 12, 2023) — NASCAR today announced the 15 nominees for the NASCAR Hall of Fame's Class of 2024 and the five nominees for the Landmark Award for Outstanding Contributions to NASCAR.

 

Seven-time NASCAR Cup Series champion duo Jimmie Johnson and Chad Knaus join the Modern Era ballot together in their first year of eligibility. Donnie Allison, an original member of the fan-favorite Alabama Gang joins the Pioneer ballot for the first time.

 

Ten nominees appear on the Modern Era ballot, five on the Pioneer ballot – designed to honor those whose careers began more than 60 years ago. Two Modern Era candidates and one Pioneer candidate will be elected as the Class of 2024.

 

Longtime NASCAR executive Les Richter joins the Landmark Award ballot for the first time after being on the Hall of Fame ballot three times before the award was created. The Landmark Award honors those who made significant contributions to the growth and esteem of NASCAR.

 

The NASCAR Hall of Fame Voting Panel will meet in person to discuss and vote for the Class of 2023 and Landmark Award on Wednesday, Aug. 2.  The 61-person panel remains unchanged from last year, apart from reigning champion Joey Logano who replaces Kyle Larson and Chase Elliott (both voted last year due to the COVID-19 pandemic delay). The 62nd vote goes to winners of a NASCAR.com Fan Vote (www.nascar.com/halloffame). The Fan Vote is currently open and will close on July 30 at 12:00 a.m. ET.

 

The Modern Era Ballot and Landmark Award nominees were selected by the Nomination Committee, which consists of representatives from NASCAR and the NASCAR Hall of Fame, track owners from major facilities and historic short tracks. The Honors Committee, largely comprised of all living Hall of Famers, Landmark Award winners and Squier-Hall Award winners, selected the Pioneer Ballot.

 

Following are the NASCAR Hall of Fame Class of 2024 nominees and Landmark Award nominees:

 

Modern Era Ballot

Neil Bonnett, won 18 times in the NASCAR Cup Series including consecutive Coca-Cola 600 victories

 

Tim Brewer, two-time NASCAR Cup Series champion crew chief

 

Jeff Burton, won 21 times in the NASCAR Cup Series including the Southern 500 and two Coca-Cola 600s

 

Carl Edwards, winner of 28 NASCAR Cup Series races and 2007 Xfinity Series champion

 

Harry Gant, winner of 18 NASCAR Cup Series races, including two Southern 500 victories

 

Harry Hyde, 1970 NASCAR Cup Series championship crew chief

 

Jimmie Johnson, seven-time NASCAR Cup Series champion

 

Chad Knaus, seven-time NASCAR Cup Series champion crew chief

 

Larry Phillips, first five-time NASCAR weekly series national champion

 

Ricky Rudd, won 23 times in NASCAR Cup Series, including the 1997 Brickyard 400

 

 

Pioneer Ballot

Donnie Allison, ten-time NASCAR Cup Series winner, 1967 Cup Series ROY

 

Sam Ard, NASCAR Xfinity Series pioneer and two-time champion

 

AJ Foyt, won seven NASCAR Cup Series races including the 1972 Daytona 500

 

Banjo Matthews, built cars that won more than 250 NASCAR Cup Series races and three championships

 

Ralph Moody, two-time NASCAR Cup Series owner champion as mechanical genius of Holman-Moody

 

 

Landmark Award

Janet Guthrie, the first female to compete in a NASCAR Cup Series superspeedway race

 

Alvin Hawkins, NASCAR's first flagman; established NASCAR racing at Bowman Gray Stadium with Bill France Sr.

 

Lesa France Kennedy, NASCAR Executive Vice Chair and one of the most influential women in sports

 

Dr. Joseph Mattioli, founder of Pocono Raceway

 

Les Richter, long-time NASCAR executive oversaw competition, helped grow the sport on the West Coast

 

Contact:

Josh Hamilton

NASCAR Communications


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Posted by Marc Patrick Roy at 12.7.23 0 comments

2023-07-11

NASCAR Pinty’s Series Drivers to Make SickKids Visit

NASCAR Media Alert

NASCAR Pinty's Series Drivers to Make SickKids Visit

 

WHAT:
NASCAR Pinty's Series drivers will be on location at The Hospital for Sick Children (SickKids) to meet with patients and families ahead of the Tiffany Gate Grand Prix of Toronto at Exhibition Place this week. 

 

WHO:
Larry Jackson (No. 84 O'Neil Electric Supply Dodge) – 12-year series veteran

D.J. Kennington (No. 17 Castrol Edge Dodge) – Two-time Pinty's Series champion

Treyten Lapcevich (No. 20 FBM Chevrolet) – Current points standings leader

Dexter Stacey (No. 92 ReCap Recovery Drink Chevrolet) – 10-year series veteran

Alex Tagliani (No. 18 St. Hubert/NTN Chevrolet) – 11x series winner, including 2019 Toronto

 

WHEN:
Thursday, July 13, 2023, from 10 a.m. – 10:30 a.m. ET.

 

WHERE: 
SickKids – 555 University Ave., Toronto, ON*

*Event will be hosted outdoors on the University Ave. driveway

 

RSVP:
All requests must be sent to Caitlin Patrick 


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Posted by Marc Patrick Roy at 11.7.23 0 comments

Decision of the National Motorsports Appeals Panel - No. 96

(July 11, 2023) The National Motorsports Appeals Panel today heard and considered an appeal of a P4 penalty issued on June 14, 2023, to crew chief Robin McCluskey, driver Marc-Antoine Camirand and owner Jean-Claude Paillé in the NASCAR Pinty's Series.

The penalty concerns the following section of the 2023 NASCAR Pinty's Series Rule Book: Section 20.E.12.2. The penalties assessed were the loss of 18 NASCAR Pinty's Series Championship Driver and Owner Points and a $2,500 fine, one race suspension, and probation until Dec. 31, 2023, to the crew chief.

Upon hearing the testimony, the decisions of the National Motorsports Appeals Panel are:

  1. That the Appellant violated the Rule(s) set forth in the Penalty Notice.
  2. That the Panel upholds the original Penalties assessed by NASCAR.

The Appeals Panel members for this hearing:

  • Mr. Thomas DeLoach
  • Mr. Hunter Nickell
  • Mr. Kevin Whitaker

The Appellant has the right to appeal the decision of the National Motorsports Appeals Panel to the National Motorsports Final Appeals Officer in accordance with the NASCAR Rule Book.


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Posted by Marc Patrick Roy at 11.7.23 0 comments

2023-07-10

50-lap Bone Stock ‘A’ Main the Featured Attraction at Peterborough Speedway

50-lap Bone Stock 'A' Main the Featured Attraction at Peterborough Speedway

By Jim Clarke, Clarke Motorsports Communications/First Draft Media

 



Mother Nature may have turned-up the heat through the week. Saturday, July 8th Peterborough Speedway added some summertime action to the mix, as Attersley Tirecraft in Port Perry, Peterborough and Oshawa presented a night of home track action that included a 50-lap feature tilt for the Bone Stock field.

 

The night's opening round of feature race action rolled to the line with Jordan DesRoches and Stephen Bierworth on the front row for a 20-lap Trent Lakes Complete Plumbing Renegade Truck headliner. DesRoches took the early lead but his time at the front of the field was short-lived, as Kyle Gordon took over the top spot with only a couple of circuits on the scoreboard. Gordon had moved out to about a half a straightaway advantage with 5 laps complete, as Chad Strawn worked to chase down the leader from his starting spot deep in the pack. As Gordon continued to lead, Strawn clicked-off position after position. He closed on the frontrunner but couldn't get close enough to take the lead. Gordon picked-up the win, with Strawn, Kurt Batty, Shawn Murray and DesRoches completing the top 5.

 

The first of a pair of Kingsway Auto Centre Junior Late Model features was next, with Gracelynn MacInnes and Lyla Sikma leading the rookie runners to the line. At the drop of the green flag, Sikma took the lead and never looked back as the division's point leader took her first ever feature win. Avery Kirkpatrick, MacInnes and Praxton Sellers rounded-out the running order.

 

Tegan Stanley and Christen Lavalle brought a field of a dozen Battlefield Equipment Rental Bone Stock machines to the Great Canadian RV green flag for the night's 50-lap main event. Jake Kelly jumped out to an early lead, with Stanley falling-in behind. Kyle Novis got inside Stanley for the runner-up spot as the field started to put some of the backmarkers a lap down. A pack of slower cars that was fighting for their own positions got together at the exit of the 2nd turn, bringing out a red flag for the multi-car wreck. Before the race could be restarted, track officials sent the No. 9 of last week's winner Sean Kennedy pit-side to have a suspected oil leak checked-out. Returning to the track at the back of the pack, Kennedy put on a clinic, running the outside line to perfection and executing a precision 3-car pass with 28 laps complete. While Kennedy was charging to the front, the race had a new leader with less than 10 laps remaining, as Novis wrestled the lead away from Kelly. Kennedy got as high as 2nd but ran out of time as the No. 21 Mini Cooper of Novis took the win. Kelly hung on for 3rd, with Stanley and John Bates next across the line.

In post race inspection, Tegan Stanley's No. 23 was found to have an issue with the front springs, while the No. 09 of Cory Horne had an engine infraction. Both cars were disqualified and the finishing order was adjusted.

 

With 20 laps on the table, the Jiffy Lube Super Stock hit the track as Mark Gordon and Brandon Feeney brought the field to the line. Like his son did earlier in the night with the team's Renegade Truck, Gordon grabbed the lead right from the hop. Early in the going, Feeney was looking to the inside line to take the position from the leader. Miles Tyson moved into the 3rd spot with 4 laps complete and set his sights on the lead duo. He'd take the runner-up spot from Feeney with about a handful of laps remaining and closed on Gordon. The pair came together coming through the 3rd and 4th turns, with Tyson being sent to the rear. Gordon picked-up the win, with Feeney, Donovan Price, Paul Boundy and Clayton Reed completing the fast 5.

 

With only the Pro Junior Late Model and Canadian Legend Car Series main events left to run, showers moved into area and forced the balance of the night's program to be postponed. Track officials will look at potential dates to add the remaining features to the upcoming schedule.

 

Qualifying saw Renegade Truck heat race wins by Kyle Gordon, Kurt Batty, Stephen Bierworth and Chad Strawn. Samuel Arnott, Jacob Kelly, Tegan Stanley and Sean Kennedy had preliminary round Bone Stock victories. Lyla Sikma had both Rookie Junior Late Model wins. Cole Cousineau scored a pair of Pro Junior Late Model opening round wins, with the others going to Chase and Carson Cousineau. Mark Gordon and Miles Tyson took the Super Stock heat race victories. Canadian Legend Car Series qualifying rounds went to Dawson Drimmie, Matt Haufe, Adam Cuthbertson and Cole McFadden.

 

All posted finishing positions are unofficial and subject to scoring review and post-race safety and technical inspection.

 

Bullring bullet points: Veteran campaigner and owner of Kingsway Auto Centre – sponsor of the Junior Late Model division – Dwight Lavoie took a turn at the controls of the No. 00 Bone Stock, with Kyle Novis wheeling the No. 21 machine…with periodic sprinkles, track officials made the decision to postpone the scheduled King of the Hill timed spectator laps…The tough luck continued for Super Stock racer Gerrit Tiemersma who had another night of action sidelined by mechanical issues…13-year-old Amber Wallis of Alma, Ontario made her Peterborough Speedway debut in the No. 36w Canadian Legend Car ride…Special thanks to the team at Attersley Tirecraft who brought a group of staff members and customers to the track.

 

Next on the 2023 schedule at Canada's Toughest 3rd Mile Oval will be the Mid-Season Bash – presented by Pure Country 105 – Saturday, July 15th. On track action will be highlighted by a 50-lap feature event for the Ontario Outlaw Super Late Models. The night's line-up will also include the home track Bone Stock, Mini Stock and Late Model divisions, plus the Ontario Modifieds Racing Series. Kid's rides will be the intermission feature. Pit gates will open at 2:30, grandstands at 5:00 with the first green flag at 6:00.

 

The Autism Awareness Night – in support of the Canadian National Autism Foundation – that was postponed Saturday, June 24th has been added to the July 15th schedule.

 

Complete details on upcoming events can be found at www.peterboroughspeedway.com and on the track's Facebook, Twitter or Instagram social media platforms.

 

Photo attachment: Jessica Blair, Follow Me Photography. www.followmejnb.com

 

Kyle Gordon (No. 52) added another checkered flag to his 2023 stats with a win in the Trent Lakes Complete Plumbing Renegade Truck feature – Saturday, July 8th – at Peterborough Speedway.

 

After a pair of heat race wins, Lyla Sikma (No. 20) picked-up her first career Kingsway Auto Centre Junior Late Model feature victory – Saturday, July 8th – at Peterborough Speedway.

 

The Mini Cooper was the class of the field as Kyle Novis (No. 21) earned the 50-lap Battlefield Equipment Rental Bone Stock feature win – Saturday, July 8th – at Peterborough Speedway.

 

Mark Gordon (No. 52) found his way to the winner's circle following the 20-lap Jiffy Lube Super Stock feature tilt – Saturday, July 8th – at Peterborough Speedway.

 

Prepared by: Jim Clarke, Clarke Motorsports Communications/First Draft Media


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Posted by Marc Patrick Roy at 10.7.23 0 comments

LA PLUS GRANDE ENVOLÉE AÉROMUSICALE PUBLIQUE DE DRONES LUMINEUX AU CANADA ANCRERA LA SOIRÉE AUDACE TRIFLUVIENNE DU SAMEDI 5 AOUT DANS LE PARC PORTUAIRE DE TROIS-RIVIÈRES


 
COMMUNIQUÉ DE PRESSE

Pour diffusion immédiate


LA PLUS GRANDE ENVOLÉE AÉROMUSICALE PUBLIQUE DE DRONES LUMINEUX AU CANADA ANCRERA
LA SOIRÉE AUDACE TRIFLUVIENNE DU SAMEDI 5 AOUT DANS LE PARC PORTUAIRE DE TROIS-RIVIÈRES

Trois-Rivières, le jeudi 6 juillet 2023 - Grâce à l'appui d'une douzaine d'entreprises de la région, le Grand Prix de Trois-Rivières pourra encore offrir cette année une grande fête gratuite et grand public le samedi 5 août prochain au Parc Portuaire de Trois-Rivières. Sous le thème Audace Trifluvienne, cette soirée sera l'hôte de la plus grande envolée aéromusicale publique au Canada mettant en lumière 400 drones simultanément. Comme lors de la trentaine d'éditions précédentes, ce sont les artisans de la firme québécoise Royal Pyrotechnie qui illumineront le ciel de Trois-Rivières. Cette fois-ci, cependant, avec les 400 drones de leur division Fusion Drone Shows,  ils le feront sans mettre le feu aux poudres. 

« Avec les enjeux de qualité de l'air et d'inflammabilité amené par la sécheresse et les feux de forêt que le Québec connaît, nous avons réalisé qu'il fallait voir s'il n'y avait pas moyen d'émerveiller les gens avec autre chose que des feux d'Artifice, a expliqué Dominic Fugère, directeur général du Grand Prix de Trois-Rivières. Forts de l'appui de la douzaine d'entreprises qui a décidé d'être des nôtres pour cette grande soirée, nous nous sommes entendus avec nos amis de Royal Pyrotechnie pour innover, faire preuve d'audace, d'où le nom et le thème de notre soirée du 5 août grâce à l'expertise de leur division Fusion Drone Shows. »

Ainsi Maurécon a été la première entreprise à s'approprier une des tranches de 15 000$, Charles Turcotte et Fils a rapidement suivi avec un partenaire qui sera annoncé à une date ultérieure. D'autres entreprises comme GB Démolition, Location LTR et Lionel Deshaies Excavation, Le Centre Dentaire 3R, Doucet + Turcotte Architectes se sont jointes pour prendre des parts en collaboration. 

Si les Concessionnaires Chevrolet du Québec sont un partenaire principal du GP3R depuis plusieurs années à travers le Défi Urbain Chevrolet, les trois concessionnaires de la marque dans notre région - Trois-Rivières Chevrolet, Lessard Chevrolet de Shawinigan t Auger Chevrolet de Nicolet ont décidé de contribuer spécifiquement à cet événement qui vise à remercier les gens de notre région. 

Le Salon de Jeux de Trois-Rivières et Loto-Québec ont complété le montage financier en plus d'inciter le GP3R à innover en se dirigeant vers les drones plutôt que les bombes pyrotechniques.  Même six conseillers municipaux de Trois-Rivières - Jonathan Bradley, Maryse Bellemare, Alain Lafontaine, Daniel Cournoyer, Luc Tremblay et René Martin ont décidé de contribuer à cette soirée en attribuant une portion de leur budget discrétionnaire de publicité à cet événement qui célèbre l'audace des gens d'ici. 

« Honnêtement, pour l'instant, comme nous sommes en pleine innovation, on ne sait pas si ce sera mieux, pire ou égal à un spectacle pyromusical classique, a ajouté M. Fugère. Chose certaine, grâce à l'audace des gens qui nous appuient et de Rpyal Pyrotechnie et Fusion Drone Shows qui nous ont promis la plus imposante envolée publique de drones au Canada, on sait qu'on le saura au lendemain de cette soirée du 5 août!»

Si les drones remplaceront les bombes, l'atmosphère festive de la soirée, elle, misera sur des valeurs sûres et un rythme éprouvé. Ainsi, un DJ choisi sur le volet par le Festival Sunsation débutera l'animation musicale au Parc Portuaire dès 18h jusqu'à 20h30 alors que le groupe The Raccoons, qui accueilleront pour l'occasion Jonas Tomalty comme chanteur invité, prendra le relais. Peu après le coup de 22h, question de laisser le Cirque du Soleil terminer son spectacle Guy! Guy! Guy! à l'Amphithéâtre Cogeco,les 400 drones de Fusion illumineront le ciel. Les Night Bluemers, courtoisie de Trois-Rivières en Blues, clôtureront la soirée alors que les gens présents reprendront leur souffle après cette grande soirée innovante.

La soirée du 5 août ne sera pas la seule où le GP3R animera le centre-ville. Fidèles à la tradition, les pilotes investiront le Parc portuaire avec leurs bolides de courses en début de soirée, le jeudi 3 août, pour y rencontrer les amateurs, prendre des autoportraits et signer des autographes. 

En plus d'annoncer l'innovation et l'audace pour ses activités hors-piste, le GP3R a profité de la présence des médias pour annoncer que la série ModLite, habituellement présente sur les circuits de terre battue du Québec se joindra aux séances en piste des Légendes Modifiées et ainsi faire comme les voitures du Défi Urbain Chevrolet en passant de la terre battue à 'asphalte des rues.


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Posted by Marc Patrick Roy at 10.7.23 0 comments

2023-07-05

NASCAR, Premier Partners Launch New “Thank You, Fans” Campaign as Part of 75th Anniversary Celebration

NASCAR, Premier Partners Launch New "Thank You, Fans" Campaign as Part of 75th Anniversary Celebration

National campaign includes sweepstakes for fans to win "diamond experience" at

NASCAR's 2023 Championship Weekend at Phoenix Raceway

 

DAYTONA BEACH, Fla. (July 5, 2023) – NASCAR this week is launching a new national campaign called "Thank You, Fans" alongside its four Premier Partners – Busch Light, Coca-Cola, GEICO and Xfinity – celebrating the millions of dedicated followers fueling America's No. 1 motorsport throughout its first 75 years and well into the future.

 

Led by a 30-second television spot that debuted during the first-ever NASCAR Chicago Street Race this past Sunday, 'Thank You, Fans' marks the first time the four Premier Partners have joined forces with the sanctioning body on an integrated marketing campaign. It will come to life throughout the next five weeks across a multitude of traditional, social and experiential marketing touchpoints ranging from fan-centric content features to giveaways and surprise-and-delight moments at track.

'Thank You, Fans' will include a national sweepstakes inviting fans to share their stories of becoming a NASCAR fan for a chance to win an all-expenses-paid, premium experience at NASCAR's Championship Weekend at Phoenix Raceway.

 

"NASCAR fans are the most passionate and brand-loyal you'll find in all of sports, and we simply would not be here without them," said Michelle Byron, NASCAR senior vice president of partnership marketing. "Our incredible partners like Busch Light, Coca-Cola, GEICO and Xfinity have seen that passion firsthand throughout the years, and we're ecstatic to come together to truly recognize our fans – new and old – for the energy and effort they put into NASCAR as we continue celebrating this milestone anniversary."

 

[Click here to download hi-resolution 'Thank You, Fans' logo files]

Dubbed the "diamond experience" in honor of NASCAR's 75th "diamond" anniversary, the sweepstakes grand prize package will treat one fan and a guest to the race weekend of a lifetime, including behind-the-scenes access and premium hospitality with unique elements from each Premier Partner. For more information and to enter the sweepstakes, fans can visit www.nascar.com/thankyoufans.  

 

On the campaign's opening weekend July 8 and 9, NASCAR Fan Rewards – the sanctioning body's free  loyalty program launched earlier this year – will award double points all weekend long for fans who check-in via the NASCAR.com leaderboard while watching NASCAR Cup, Xfinity, or CRAFTSMAN Truck Series races.

 

Throughout its run, 'Thank You, Fans' will be anchored by original social and digital content produced by NASCAR Studios, including a weekly video feature series highlighting the many unique fans at the racetrack. The content plan also includes messages of gratitude to the fans straight from their favorite drivers. 

Additional surprise-and-delight moments will take place for fans at individual tracks throughout the campaign window, with 'Thank You, Fans' content and campaign elements coming to life in the NASCAR Experience midway activation at Richmond Raceway and Michigan International Speedway as well.

 

The NASCAR season rolls onto Atlanta Motor Speedway this weekend. Fans can tune in to the NASCAR Cup Series Quaker State 400 available at Walmart this Sunday, July 9, at 7:00 p.m. ET on USA, PRN and SiriusXM NASCAR Radio. Tickets are available for purchase at www.nascar.com/tickets.

 

About NASCAR

Celebrating its 75th Anniversary in 2023, the National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation's major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Sprint Race, NASCAR Mexico Series, NASCAR Pinty's Series (Canada), NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races annually in 12 countries and more than 30 U.S. states. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat ('NASCAR').


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Posted by Marc Patrick Roy at 5.7.23 0 comments

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