NASCAR Expands Scope of Weekly & Touring Series Operations
FOR IMMEDIATE RELEASE · New Consolidated Intellectual Property Sales Effort · Management Advancements & Staff Additions DAYTONA BEACH, Fla. (June 8, 2011) – NASCAR announced today changes designed to increase support for NASCAR’s developmental racing series, both at the weekly racing and regional touring levels. |
The moves reflect a continuation of the corporate strategic initiatives recently announced by NASCAR Chairman and CEO Brian France. Those have involved the creation of a consolidated intellectual property effort guided by NASCAR Vice President and Chief Sales Officer Jim O’Connell along with promotions within NASCAR’s executive leadership team including the elevation of George Silbermann to vice president, regional and touring series. “Under George Silbermann’s leadership, the touring and weekly series department has helped NASCAR develop a solid foundation for our member tracks, sponsors, teams and our fans,” said Steve O’Donnell, NASCAR senior vice president of racing operations. “These new initiatives highlight the emphasis that NASCAR puts on those series that are the heart and soul of our sport, and underscore the importance we see to the weekly and touring series’ growth and evolution.” Additionally, Bob Duvall will head the newly-created position of NASCAR director, weekly and touring business development. He will be charged with creating and leading the Daytona-based arm of the consolidated intellectual property group, focused specifically on NASCAR’s weekly racing and regional touring series. Duvall will initially be supported by one new sales team member. Duvall, in his 12th season with NASCAR, has been instrumental in Whelen Engineering’s entitlement sponsorship of the NASCAR Whelen All-American Series, NASCAR Whelen Modified Tour, NASCAR Whelen Southern Modified Tour, and K&N Engineering’s entitlement sponsorship of the NASCAR K&N Pro Series. Also Kevin Nevalainen, senior manager, weekly racing operations, will now directly oversee all marketing, promotion and administration of the NASCAR Whelen All-American Series, NASCAR’s North American grassroots weekly racing program. Meghan Miley has been promoted to senior manager, touring series operations, and will now oversee all marketing, promotion and administration of NASCAR’s regional touring series. Both senior managers will report into Duvall, whose new role will encompass both racing operations and sales. In addition, Brett Tisdale will join the racing operations department beginning next week as coordinator, weekly and touring racing operations to support both important developmental areas of the sport, while also overseeing the day-to-day administration of NASCAR’s international series. For more information, contact: Jason Christley, NASCAR IMC |
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