2012-01-18

Caley Weese Heads Back to School

By Jim Clarke, Clarke Motorsports Communications

Having completed her second season at the controls of a pro late model at Brighton Speedway Park with a 7th place point finish, Caley Weese is about embark on one of the most exciting adventures of her young career.  The 25 year-old racer from Carrying Place, Ontario – a graduate of the Advertising and Integrated Marketing Communications program at St. Lawrence College – has been accepted to participate in the RACE 101 program, based in North Carolina.  The elite driver development tutoring regularly selects between 15 and 20 drivers from a variety of asphalt and dirt speedways across North America.  A year in length, the school requires drivers to be part of a trio of 3 day weekend sessions during the off-season, while completing on-line courses during the season at their respective speedways.

“Since I started racing in 2003, my goal has been to pursue motorsports full-time,” said Weese, who works as a marketing co-ordinator for McDougall Insurance and Financial in Belleville, Ontario.  “This program has so many valuable aspects – including a super late model ride in the PASS touring series for the highest graduating student – that can open a number of doors to help achieve what I’m looking for.”

With on-track seat-time scheduled for the legendary Hickory Motor Speedway, the RACE 101 classroom sessions include workshops on racecar chassis set-up, as well as media relations, team marketing and promotion.  With a number of best appearing car awards and a solid advertising program already part of her racing resume, Caley Weese is looking forward to the chance to take every aspect of her team’s performance to the next level.

“I’m so lucky to have the opportunity to be part of a training session that has already impacted so many famous drivers over the years,” said the racer known as ‘the skirt in the dirt’.  “Main instructor Tony Blanchard – a NASCAR and ARCA crew chief – worked with Sprint Cup Series driver Joey Logano from a very early age and helped his progression through the ranks and eventually land the Home Depot ride with Joe Gibbs Racing.  I don’t know if that’s the same type of result that I can hope for, but I’m going in with an open mind, hoping to learn as much as I can.  This is the opportunity of a lifetime and I can’t wait to get started.”

Weese Racing would like to thank sponsors Dibbits Excavating, Lucas Oil, Ten Star Weese Insurance, Foxy Hair & Esthetics, Today’s Best Country Cool 100.1/95.5 Hits FM, McDougall Insurance and Financial, Associated Muffler & Brakes, Mister Transmission, Quinte Stucco, Burr Insurance, Novo Foam Products, A&W Belleville and Spy Optics for their support during the 2011 season. 

To learn more about the Race 101 driver development program, follow Caley Weese and the class of 2012 at www.race101.com.  Catch-up with Caley by visiting www.weeseracing.com.

Photo attachment:  Jim Clarke – Clarke Motorsports Communications
Caley Weese began her 2011 campaign by having her #77 late model as part of mall displays in Kingston, Belleville and Cobourg.

Prepared by:  Jim Clarke – Clarke Motorsports Communications


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