DAYTONA 500 To Air In More Than 185 Countries And Territories In 23 Languages
DAYTONA 500 To Air In More Than 185 Countries And Territories In 23 Languages
2026 NASCAR International Coverage Highlighted By New Partnership In
Latin America With FOX
DAYTONA BEACH, Fla. (Feb. 13, 2025) The 68th running of the DAYTONA 500 (Sunday, Feb. 15, 2:30 pm. ET) will be broadcast to fans in more than 185 countries and territories in 23 languages, reaching over 550 million households worldwide.
"The DAYTONA 500 serves as a powerful global launch point for the entire NASCAR season," said Nick Skipper, NASCAR Managing Director, Media Strategy. "Through strategic partnerships with leading broadcasters and platforms around the world, we're expanding NASCAR's international footprint and creating meaningful, year-round value for our media partners while delivering consistent, high-quality coverage of our sport to fans worldwide."
Canada remains a key market for NASCAR, where Bell Media is NASCAR's longest-tenured international media partner; its season coverage will start with CTV airing the DAYTONA 500 live for the second consecutive year.
As previously announced, NASCAR has entered a partnership with FOX making it the exclusive home of NASCAR in Mexico and Spanish-speaking Latin America. FOX will broadcast the NASCAR Cup Series, O'Reilly Auto Parts Series, CRAFTSMAN Truck Series and Mexico Series.
The 2026 season sees continued strong coverage across Europe and Africa, highlighted by long-term partnerships with Premier Sports, Ziggo, Mediawan, SportDigital, DAZN, and SuperSport.
In Asia, NASCAR renews with Abema in Japan, enters year two of its partnership with Coupang in Korea, and begins a new pan-regional deal with SPOTV covering Southeast Asia.
Elsewhere, NASCAR renewed relationships with FOX Sports Australia and Sky TV in New Zealand, where fans support Kiwi sensation Shane van Gisbergen, who won five races in his rookie season.
In strategic markets, NASCAR will continue to partner with Recast to offer race coverage across all three national series on NASCAR.com.
NASCAR works with IMG to secure rights deals outside the United States.
In the United States, fans can watch the DAYTONA 500 live on FOX or listen on MRN or SiriusXM NASCAR Radio.
For a full list of countries and territories, and the broadcast partners airing NASCAR, click here.
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation's major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR O'Reilly Auto Parts Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.
For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.
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