Double Toonie Night Returns This Weekend at Peterborough Speedway
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Marc Patrick Roy
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15.8.24
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HEYDUDE Races into New Licensing Collaboration with NASCAR Team Properties
Collection available Aug. 13, featuring NASCAR, Daytona International Speedway, and select drivers

Daytona Beach, Fla. (Aug. 13, 2024) – HEYDUDE, a brand known for stylish and comfortable footwear, is coming together with the No. 1 motorsport in America for the first time to launch the new HEYDUDE x NASCAR collection, available for purchase as of today at https://www.heydude.com/collections/nascar-collection, Rack Room Shoes and select retailers.
[Click here for media photos of the new HEYDUDE x NASCAR collection, courtesy of HEYDUDE.]
The collection features five different designs of HEYDUDE's classic Wally silhouette selling for $74.99 each, including three that are inspired by beloved drivers Chase Elliott, Dale Earnhardt Jr., and Kyle Larson.
"HEYDUDE is an ideal partner to add to NASCAR's licensing portfolio, and one that will absolutely resonate with NASCAR fans" said Megan Malayter, NASCAR vice president of licensing and consumer products. "The brand's ability to delivery easy-on, easy-off comfort with designs that allow our fans to stylishly express themselves and their passions is a perfect fit at or away from the racetrack."
"HEYDUDE is thrilled to come together with one of the most prestigious racing organizations in the world, NASCAR, to celebrate the exhilarating world of motorsports through this unique collection," said Paul Nugent, Chief Marketing Officer at HEYDUDE. "We know that HEYDUDE and NASCAR fans alike will enjoy this collection that combines iconic NASCAR designs and personalized styles inspired by some of the sport's top drivers."
With just three regular season races remaining, Elliott, Larson and the rest of the NASCAR Cup Series roll into Michigan International Speedway for the FireKeepers Casino 400 at 2:30 p.m. ET this Sunday, Aug. 18 (USA Network, MRN and SiriusXM NASCAR Radio). Tickets are available for purchase at www.nascar.com/tickets.
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About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE, and its products are sold in more than 80 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit investors.crocs.com. To learn more about our brands, visit www.crocs.com or www.heydude.com. Individuals can also visit https://investors.crocs.com/news-and-events/ and follow both Crocs and HEYDUDE on their social platforms.
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation's major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Sprint Race, NASCAR Canada Series, NASCAR Mexico Series, NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.
For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, Facebook, X and Snapchat.
About NASCAR Team Properties
NASCAR Team Properties is a NASCAR industry managed organization created to promote efficiency and operational structure for the sport's licensed merchandise business. NTP comprises NASCAR, NASCAR-owned tracks and participating teams in NASCAR's national race series, and is operated under a Board of Directors representing those organizations.
About Hendrick Motorsports:
Founded by Rick Hendrick in 1984, Hendrick Motorsports is leading team NASCAR Cup Series wins history. At the sport's premier level, the organization holds the all-time records in every major statistical category, including championships (14), points-paying race victories (310) and laps led (more than 80,000). It has registered at least one race win in a record 40 different seasons, including an active streak of 39 in a row (1986-2024). Celebrating its 40th anniversary in 2024, the team fields four full-time Chevrolet Camaro ZL1 entries in the NASCAR Cup Series with drivers Alex Bowman, William Byron, Chase Elliott and Kyle Larson. Headquartered on more than 100 acres in Concord, North Carolina, Hendrick Motorsports employs approximately 600 people. For more information, please visit HendrickMotorsports.com.
About JR Motorsports:
JR Motorsports is the racing operation co-owned by NASCAR Hall of Fame member and 15-time Most Popular Driver Dale Earnhardt Jr., Kelley Earnhardt Miller and NASCAR Hall of Famer Rick Hendrick. Now in its 23rd year of overall competition, JR Motorsports competes in multiple divisions, including the NASCAR Xfinity Series where it currently fields four full-time teams and earned championships in 2014, 2017 and 2018. The company also owns seven titles in regional Late Model divisions with consecutive championships in 2022-23 and a prized national title in 2020. To learn more about the organization, its drivers and its sponsorship opportunities, visit www.jrmracing.com.
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Lussier takes fourth win, Poirier wins SCoNE thriller
Capacity crowd treated to packed show at Airborne Park
PLATTSBURGH, NY. -- What seemed like weeks of rain finally subsided long enough for Airborne Park Speedway to race on Saturday, August 10, despite an initially dismal forecast. The weather turned for the better throughout the week, and by 6PM on race day, the weather was nearly perfect, inviting a near-standing-room-only crowd to enjoy a great night of racing, headlined by the J&S Steel Sportsman and the McGee Automotive Family Sprint Cars of New England.
The race was presented by SeaComm Federal Credit Union and Liquor and Wine Warehouse, who, with the aid of several drivers, collected money for the make-a-wish foundation at intermission and gave away six bicycles to youngsters in attendance.
After an intermission period to re-groom the racing surface and provide the best possible racing entertainment, the J&S Steel Sportsman rolled out for a 35-lap, $1,500-to-win feature. Vince Quenneville, Jr. and Raphael Gougeon led the 30-car field to the green flag, with Gougeon taking the early lead in his first Airborne Park appearance. Joey Scarborough started 3rd and quickly made his way forward, bringing Travis Bruno with him towards the front. The first 27 laps were run under green flag conditions, with Gougeon lapping a number of cars on the outside lane of the ultra-fast racing surface. A misplaced infield tire drew the yellow on the 27th circuit, just as Scarborough began to close in on Gougeon in lapped traffic.
Two laps after the restart, Donovan Lussier slid up past Scarborough to take the 2nd position and track down Gougeon, which he did on lap 33. Lussier was better than Gougeon by a considerable margin in turns three and four, but Gougeon was slightly better in one and two. Lussier fired a slide-job at Gougeon in three and four, and Gougeon crossed him over on the front. Lussier went low to defend a return slider in one and two and drove away with the win. Gougeon was 2nd and Travis Bruno was 3rd.
Following the sportsman, the sprint cars made their only appearance at Airborne Park in 2024 a memorable one. Jason Goff and Tyler Chartrand had the front row by virtue of SCoNE's unique, handicapping format for feature lineups. Chartrand's 305 power plant was surprisingly up to the challenge against the 360s on the half-mile, and he led the first 12 circuits. It was lapped traffic that became a problem for Chartand, and on lap 13 Matt Tanner went around him for the lead from his 9th starting position. Seven laps later, Tanner appeared to try the middle lane in turns three and four with more traffic ahead of him on the bottom, but the timing was off and Jordan Poirier snuck through for the lead on the inside lane, not lapping the impending traffic until the next time around.
Tanner closed the gap and tried to get Poirier back but ran out of time. He followed Poirier across the line with Floyd Billington in 3rd. SCoNE points leader Matt Hoyt was 4th after starting way back in 13th. Chartrand held on for 5th.
Plantaginet, Ontario's Marc Lalonde won the 20-lap pro-stock feature, wiring the whole race over Denis Gauvreau. Behind them, the racing was quite the chess match, with Justin Chaput, Zack Daniels, Francois Adam and Bruno Cyr battling fiercely for top-five positions in the last five laps. They'd go on to finish in that order with Billy Thwaits, Marc Peladeau and Jonathan Lemay behind them.
Essex, Ny. driver Josh Terry made a thrilling, last lap pass to win the 9th State Cannabis Renegade feature. Richie Turner led several laps early before Nate Guay outlasted him on the bottom. Guay was followed closely by point leader Shawn Duquette, who appeared quicker than Guay, but did not have the car to attempt an outside pass, waiting for Guay to slip off the bottom and applying pressure in the corners. While they ran the bottom, Josh Terry was able to build momentum in the middle, setting himself up to go around them both. He pulled up alongside Duquette with two laps remaining, then drove around Nate Guay on the final circuit to win in thrilling fashion, but was disqualified following post-race technical inspection, handing the win back to Guay. Duquette was 2nd, Turner was 3rd, Tylor Terry was 4th and Billy Thwaits was 5th.
The Moore Recycling Mini Stock turned in another spectacular race, with Kris Clark winning his 3rd straight. He showed the nose to leader Ryan Senecal with a few laps remaining, prompting Senecal to move up high and force Clark to run the bottom. Though he has been fast on the extreme outside in recent weeks, Clark proved to be equally good down low, skating by Senecal on the final lap to score the hat-trick. Senecal was good for 2nd with Josh LAPorte, Sr. completing the podium. Matt Parker and Kenny Tourville were 4th and 5th, respectively. Caleb Tourville won the B-feature over Greg Zindler, after they both had trouble in their qualifiers. Joe Warren was 3rd.
Bridport, V.T.'s Gage Provencher won the first 500cc Mini-Sprint exhibition feature at Airborne Park just before intermission, after a great side-by-side battle with Orford, N.H.'s Chris Pierce, who finished 2nd. Ashleigh Kulzer was 3rd.
The Chris Frennier Motorsports Enduro was as wild and crazy as promised, with 29 entries going 50 laps. Eric Messier, from Hinesburg, V.T., who is a sort of front-wheel-drive racing ace, picked up the win, leading the majority of the race after Richie Turner was forced pit-side for a brief time. Michael Wright was 2nd with Devil's Bowl Enduro star Andrew Lopes in 3rd. JP Corrow was 4th and Turner returned to run 5th.
Airborne Park Speedway returns with twice the action on Thursday, August 15. All divisions will have double features (no heats). Mini stock format for the night will depend on car count. Intermission will feature the second round of kids' racecar rides for 2024. General Admission is just $15 with kids 12 and under free. Pit passes are $28 for members and $38 for non-members. Wristbands from the rain out on August 1st will be honored for the pits and the grandstands. Pit gates open at 4PM, grandstand gates open at 5:30. Racing is set to begin at 7PM.
OFFICIAL RESULTS - Airborne Park Speedway - August 10, 2024
J&S Steel Sportsman Feature (35 laps)
Pos. (start) driver, hometown
Did not start: Fire Swamp, Anthony Robitaille, Matt Lavalley
McGee Automotive Family Sprint Cars of New England Feature (25 laps)
Pro Stock Feature (20 laps)
9th State Cannabis Renegade Feature (20 laps)
Moore Recycling Mini Stock A-Feature (15 laps)
500cc Mini Sprint Feature (15 laps)
Chris Frennier Motorsports Enduro (50 laps)
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National Debt Relief Becomes First Official Debt Relief Partner of NASCAR®
The Industry Leader in Debt Settlement Builds on Official Partnership of the NASCAR Chicago Street Race
DAYTONA BEACH, Fla. (Aug. 7, 2024) – Today, NASCAR announced that National Debt Relief has become an Official Partner of NASCAR. The official multi-year partnership makes National Debt Relief the first-ever Debt Relief Partner of NASCAR and builds on the official partnership with the NASCAR Chicago Street Race, which was announced in June.
"Over the course of our 76-year history, NASCAR has taken great pride in putting our fans first and consistently offering one of the most unique and fan-friendly experiences in all of sports," said Michelle Byron, NASCAR Executive Vice President and Chief Partnership and Licensing Officer. "The approach in prioritizing our fans aligns perfectly with the mentality of National Debt Relief, an organization that tailors its support to fit the needs of consumers. Because of this, National Debt Relief is a perfect fit as an Official Partner of NASCAR."
As NASCAR's Official Debt Relief Partner, National Debt Relief will have a presence at NASCAR events, including signage; NASCAR-themed advertising in race telecasts, as well as investments on NASCAR digital platforms and Motor Racing Network. Prominent at-track branding will begin this weekend at Richmond Raceway in the NASCAR CRAFTSMAN Truck Series' Clean Harbors 250 (Saturday, Aug. 10, 7:30 p.m. ET on FS1, MRN and SiriusXM NASCAR Radio) and the NASCAR Cup Series' Cook Out 400 (Sunday, Aug. 11, 6 p.m. ET on USA Network, MRN and SiriusXM NASCAR Radio).
"We're ecstatic to further our partnership with NASCAR as an Official Partner and are looking forward to building stronger relationships with NASCAR fans, especially those dealing with overwhelming debt and are in need of relief," said Alex Kleyner, National Debt Relief Chief Executive Officer and Co-Founder. "As U.S. households continue to be saddled with record amounts of debt, this partnership will allow us to bring attention to debt settlement as a growing solution that can help people become debt-free faster and get their financial lives back on track."
Since 2009, National Debt Relief has successfully helped hundreds of thousands of people resolve their debt and reclaim their independence. Their highly rated, unique Whole Human Finance approach to debt relief not only helps their clients become debt-free, but also supports them with financial literacy and skill development, as well as emotional support throughout their debt journey, empowering them to resolve their debt and confidently build a more secure financial future. To learn more, visit NationalDebtRelief.com or call 1-800-718-0487 for a free consultation with a Certified Debt Specialist.
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About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation's major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Mexico Series, NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.
For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, Facebook, X and Snapchat.
About National Debt Relief
National Debt Relief is redefining the debt settlement journey. Our Whole Human Finance™ approach empowers, supports and guides our clients as they transform their lives by reclaiming their financial health and independence. As an accredited BBB A+ business and named the top-rated debt settlement company in 2023 and 2024 by Forbes Advisor, National Debt Relief has been recognized since 2009 for its human-centric approach to helping clients achieve financial wellness, and for helping hundreds of thousands of people resolve their debt and rediscover their whole selves. For more information, please visit NationalDebtRelief.com.
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Driver Raphaël Lessard "joins" the Lions de Trois-Rivières!
Trois-Rivières, August 7 2024 – Twenty-three-year-old driver Raphaël Lessard will be donning the Lions de Trois-Rivières' colours… but not on the ice! Rather, he'll be driving at the Grand Prix de Trois-Rivières (GP3R) taking place this weekend (August 9 to 11). He'll be piloting car No. 7 during the NASCAR Pinty's Series main event; Lessard's car will sport the Lions' colours and logo during Sunday's race.
The Spire connection!
When he assumed ownership of the Lions de Trois-Rivières, Jeff Dickerson said he wanted to become involved in the local Trois-Rivières community and strengthen his ties with GP3R: This announcement is proof positive of that ambition.
"We are extremely proud having Raphaël Lessard drive the No. 7 car sporting the Lions de Trois-Rivières' colours in the Grand Prix de Trois-Rivières. This collaboration between Spire Motorsports and the Lions de Trois-Rivières symbolizes our combined commitment to support local talent and to strengthen our presence in the community. We have total confidence in Raphaël and are certain he will be a wonderful ambassador for our two organizations on the track." – Jeff Dickerson Lions' owner and Spire Motorsports' co-owner.
"We knew that with Spire Sports assuming ownership of the Lions, it would result in the team becoming a greater part of the fabric of the Trois-Rivières community. The partnership between our event, the Lions and Raphaël Lessard – who is the only Quebecer to have won a national NASCAR series race – is a case in point. The Lions are not only enabling us to watch Raphaël perform on the track, but he'll be doing so in a car that is capable of taking the chequered flag!" - Dominic Fugère, GP3R's general manager.
"We are very proud to support Raphaël Lessard – an exceptional Quebec talent – at the Grand Prix de Trois-Rivières. Getting to see our logo and colours in an event of this magnitude reinforces our commitment to the community and our desire to promote local talent. We wish Raphaël all the success in the world and look forward to seeing him perform on the track." - Alex Cousineau Lions' Vice-President, Business Development and Assistant General Manager.
A promising young driver
Still only in his early 20s, Lessard already has an impressive curriculum vitae: He was the first Quebecer to win a Nascar National Series event, winning the Love's RV 250 Stop at the legendary Talladega Superspeedway in 2020.
Lessard will be making his fourth appearance on the GP3R track in the NASCAR Pinty's series. He's raced in a total of eight NASCAR Canada Pinty's series events, and 35 in the NASCAR Craftsman Truck Series.
Lessard participated in the NASCAR Canada race – as well as the Chevrolet Urban Challenge race – during last year's GP3R. Although mechanical failure prevented him from completing the NASCAR race, the Urban Challenge was an entirely different matter as he brought home the chequered flag. Lessard will be out to defend his title this year.
About the Lions de Trois-Rivières
The Lions de Trois-Rivières joined the ECHL for the 2021-22 season. Owned by the Spire Hockey group since the end of April 2024, the team plays its home games at Colisée Vidéotron and is affiliated with the Montreal Canadiens of the National Hockey League (NHL) and the Laval Rocket of the American Hockey League (AHL).
About the ECHL
Formed in 1988-89 with five teams in four states, the ECHL has grown into a coast-to-coast league with 27 teams in 20 states and on Canadian province for its 36th season in 2023-24. There have been 740 players who have gone on to play in the National Hockey League after starting their careers in the ECHL, including 13 who have made their NHL debut in the 2022-23 season. The ECHL had affiliations with 28 of the 32 NHL teams in 2022-23, marking the 26th consecutive season that the league has affiliations with at least 20 teams in the NHL. Further information on the ECHL is available on its website at ECHL.com as well as on Twitter and Facebook.
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