VR-12 Joins ARCA Performance Partners Program and Becomes Official Product Sponsor
For Immediate Release:
Tuesday, March 27, 2012
(TOLEDO, Ohio) - Officials from the Automobile Racing Club of America and Freezetone Products, USA recently announced that VR-12 has joined the ARCA Performance Partners Program as an official product sponsor for 2012.
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Freezetone Products Inc. is one of the leading manufacturers of additives and coolants for combustion engines worldwide, and has been developing environmentally safe formulas since 1978 for the automotive aftermarket.
"We are pleased to welcome VR-12 and their coolant system products to the ARCA family of corporate partners as an official product sponsor," said Mark Gundrum, vice president of business development and corporate partnerships for ARCA.
VR-12 is a concentrate of organic chemical components, blended through a synergetic process designed to protect a vehicle's cooling system. The innovative composition protects a vehicle's cooling components from rust and corrosion, reduces friction, and improves heat transfer, therefore lowering temperature, which equals better mileage.
"ARCA's competition department has approved VR-12 for use in all of ARCA's racing divisions," Gundrum said. "It is the first radiator additive ever approved for competition."
The performance of VR-12 is constantly monitored, reviewed, and adapted to the progress and standards of the automobile industry. VR-12 is subject to the most stringent quality control testing to ensure performance.
"It is our goal to exceed the expectations of everyone involved in the ARCA Racing Series presented by Menards," said Luis M. Latour, CEO of VR-12. "Using VR-12 will enhance the cooling system's peak performances. Less wear equals better mileage. VR-12's involvement with ARCA will be a giant step for racing."
VR-12 will post per-race contingency awards throughout the 2012 ARCA Racing Series season, as well as a year-end award. As an official category sponsor in the ARCA Performance Partners Program, VR-12 will also become a point fund sponsor. Already, the company has participated in the first two races of ARCA's 60th Anniversary Season: the annual season opener at Daytona International Speedway in Florida, and ARCA's first event at Mobile International Speedway in Alabama.
The next race for the ARCA Racing Series presented by Menards will take place Sunday, April 29 at Salem Speedway. The 200-lap, 111-mile Kentuckiana Ford Dealers 200 is scheduled to start at 2:15 p.m. Salem will host practice and Menards Pole Qualifying presented by Ansell on Saturday, April 28. The event at Salem will be ARCA's 91st at the track, where nine-time ARCA champion Frank Kimmel has nine wins.
2012 is the ARCA Racing Series presented by Menards' 60th Anniversary Season, featuring 20 races at 18 tracks. The complete 2012 event schedule is available at ARCARacing.com.
The ARCA Racing Series presented by Menards has crowned an ARCA national champion each year since its inaugural season in 1953, and has toured over 200 race tracks in 28 states since its inception. The series has tested the abilities of drivers and race teams over the most diverse schedule of stock car racing events in the world, visiting tracks ranging from 0.4 mile to 2.66 miles in length, on both paved and dirt surfaces as well as a left- and right-turn road course in its most recent season. This year, the series visited Alabama's Mobile International Speedway for the first time. In June, the first event at Minnesota's Elko Speedway will give ARCA a race in a 29th state.
Founded by John and Mildred Marcum in 1953 in Toledo, Ohio, the Automobile Racing Club of America (ARCA) is recognized among the leading sanctioning bodies in the country. Closing in on completing its sixth decade after hundreds of thousands of miles of racing, ARCA administers over 100 race events each season in three professional touring series and local weekly events.
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