2013-02-18

Fan Vote Determines Format For The Sprint Unlimited

With 55 Percent Of The Vote, Race Segments Set At 30, 25 And 20 Laps 

 

DAYTONA BEACH, Fla. (February 14, 2013) – A few short hours after voting closed, the annual NASCAR Media Day opened. The first announcement of the day: Fans have decided the race format for The Sprint Unlimited, Saturday night’s season-opening event.

 

In voting that closed last night at 11:59 p.m. ET, fans voted on the first component – the length of the race’s three segments – to be set at 30 laps, 25 laps and 20 laps.

 

For the first time in the sport’s 65-year history, NASCAR and Sprint announced last month that fans would vote to decide several key competition elements in The Sprint Unlimited at Daytona (8 p.m. ET, FOX, FOX Deportes, Motor Racing Network Radio and SiriusXM Satellite Radio).

 

The winning combination for the segment lengths received 55 percent of the votes, while the option for 40 laps, 20 laps and 15 laps finished second with 23 percent. In last place, the format consisting of 35 laps, 30 laps and 10 laps finished with 22 percent of the votes.      

 

“By giving the fans the power to decide the length of the three segments in the Sprint Unlimited, we feel there will be an unprecedented buzz surrounding the event,” said Robin Pemberton, NASCAR vice president of competition. “The 30-25-20-lap format the fans voted for will create three distinctly different segments that will keep fans enthralled throughout the race.”

 

Fans still have an opportunity to vote on two other competition elements during Saturday night’s race.

 

Fans have until the green flag drops at the start of the race to vote for the type of pit stop each team must make after the 30-lap first segment. The three choices are a required four-tire pit stop, a required two-tire pit stop or no stop at all at the completion of the first segment. Fans also have until the start of the second segment to vote for the number of cars that will be eliminated after the 25-lap second segment. The four choices are none, two, four or six.

 

Votes for the remaining two categories can be cast on NASCAR’s new official mobile app – NASCAR Mobile ’13 – or at NASCAR.com/SprintUnlimited. All votes made through the NASCAR Mobile ’13 app will count twice.

 

Fans are encouraged to follow @NASCAR on Twitter to engage in the conversation via the hashtags #NASCAR and #SprintUnlimited.

 

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, one local grassroots series, three international series and GRAND-AM Road Racing and the American Le Mans Series, both known for competition on road courses. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. The next NASCAR Sprint Cup Series race will be The Sprint Unlimited at Daytona on Feb. 16 at 8 p.m. on FOX. For more information, visit www.nascar.com and follow NASCAR at www.facebook.com/NASCAR and Twitter: @NASCAR.

 

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 56 million customers at the end of the third quarter of 2012 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The American Customer Satisfaction Index rated Sprint No. 1 among all national carriers in customer satisfaction and most improved, across all 47 industries, during the last four years. Newsweek ranked Sprint No. 3 in both its 2011 and 2012 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

 

 

Contact:

Kerry Tharp

NASCAR Integrated Marketing Communications

 

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