TARGA NEWFOUNDLAND TO KICK OFF ITS 2015 PROMOTIONAL CAMPAIGN AT MOTORAMA
TORONTO, ON // OCTOBER 24, 2014 • Within weeks of wrapping up another successful edition of Targa Newfoundland, organizers are already preparing for the 2015 event. That includes the announcement that the promotional campaign for Targa 2015 will kick off at the inaugural Motorama Custom Car & Motorsports Expo. The show takes place March 13, 14 & 15, 2015 at Toronto's International Centre.
For the past several years, Targa Newfoundland has been a fixture at the Canadian Motorsports Expo (CME), which was held annually in February at the same venue. There, Targa officials connected with competitors, sponsors and the media to discuss the unique, world-class event which takes place every September in beautiful eastern Newfoundland.
For 2015, the Canadian Motorsports Expo will be incorporated into the new Motoramashow, which will occur on the same mid-March weekend that has – for four decades – featured Canada's largest custom car and hot rod show. The new Motorama show appeals to a wider range of automotive and racing enthusiasts, making Motorama an even better promotional fit for Targa Newfoundland. Next year's Targa Newfoundland takes place September 13-18 (2015).
"Opening up the show to the custom car crowd is an additional bonus for us," said Robert Giannou, the President and founder of Targa Newfoundland. "Our 'Fast Tour' division is geared to the 'car guy,' and they'll be the ones who will be interested in our kind of adventure."
As in past appearances, the Targa Newfoundland display will feature multiple examples of race-ready machinery, along with their drivers and support crews. Organizers of the Targa will also be on hand to answer any questions, while encouraging potential entrants into giving this unique automotive experience a try.
According to Giannou, participants in the annual 'Race Around the Rock' will come away with three life lessons. "First, it's the experience of a lifetime. Second, it will change your life. And last, it's awfully addictive."
These factors are behind one of Targa's well-known promotional lines: "We know you'll be back; your first time will not be your last."
Targa's annual appearance in Toronto is a key component of Targa's promotional campaign. Giannou continues, "This show is the major motorsports exposition in the country, and the Targa Newfoundland is one of the major motorsports events in Canada. For us, the best part of being at the Motorama show is that the attending competitors will be the ones selling the programme. That leaves us, the race organizers, to enjoy the show and network with other people from different racing disciplines."
ABOUT TARGA NEWFOUNDLAND: Targa Newfoundland is the only race of its kind in the northern hemisphere; the other Targa events take place in Tasmania and New Zealand. It is a six day, 1,600 kilometre, cross-country rally, which takes place annually in mid-September. There are three eligible divisions, the Targa class is for hard-core racers; the Grand Touring division caters to traditional rallyists, and the Fast Tour is a non-competitive class, geared to those entrants preferring to enjoy a quick run through the eastern and southern portions of the spectacular island province. Past Targa participants include such notables as: Chrysler development guru Ralph Gilles, former Canadian driving champion Eppie Wietzes, journalist Jim Kenzie, television personality Dennis Gage, and the Trailer Park Boys.Further information about Targa Newfoundland, call (toll-free) 1-877-332-2413, or visit them on the web at TargaNewfoundland.com.
ABOUT THE MOTORAMA CUSTOM CAR & MOTORSPORTS EXPO: The inaugural Motorama show takes place March 13, 14 & 15, 2015 at Toronto's International Centre, adjacent to Toronto's Pearson International Airport. With a footprint of almost a quarter-million square feet, the show will be Canada's biggest late-winter celebration of automobiles and motorsports. For information about the show, including sponsorship and exhibitor opportunities, schedules and more, call (416) 962-7223, or emailinfo@MotoramaShow.com. The show's website is located at www.MotoramaShow.com.
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