Coca-Cola to Present Independence Day Racing and Fireworks at Devil's Bowl Speedway
For Immediate Release DBS-040912-1
WEST HAVEN, VT -- Coca-Cola, Devil’s Bowl Speedway, and stock car racing fans in the Champlain Valley will celebrate their independence in style on Wednesday, July 4 at the first annual Coca-Cola Firecracker Twin 44s. The event is scheduled to be the only stock car race held in the area on the Independence Day holiday and will include a pair of special feature races and a massive fireworks display.
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Coca-Cola will host extra-distance 44-lap races for both the Bond Auto Parts Modified and Late Model divisions at the event, along with championship races for the Renegade and Bomber divisions as part of the NASCAR Whelen All-American Series program. The event will begin at a special 5:00pm twilight start and will conclude with a festive fireworks show.
As part of its long-term partnership agreement, Coca-Cola will be the Official Soft Drink of Devil’s Bowl Speedway through the 2016 racing season. Coca-Cola will be served in Devil’s Bowl Speedway’s concession areas at each event, along with top brands including Diet Coke, Sprite, Dr. Pepper, Fanta, and NOS Energy Drink.
“Coca-Cola is thrilled to be celebrating a true American holiday with our partner Devil’s Bowl Speedway this year,” said Jerry Jokinen, Market Development Manager. “Coca-Cola’s unique twilight race and fireworks display is a refreshing way for NASCAR racing fans to enjoy the Fourth of July, while sharing moments of happiness with their favorite brand.”
Devil’s Bowl Speedway opens its 46th season of stock car racing on Sunday, May 6 at 1:30pm with the prestigious Spring Green 112 for the American-Canadian Tour Late Models and the NASCAR Whelen All-American Series. General admission is $18 for adults, $15 for seniors (62+), and free for children 12 and under; season passes are also available. For more information, visit www.devilsbowlspeedwayvt.com or call (802) 265-3112.
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