2013-01-28

MOBIL 1 SET TO CONNECT WITH RACERS AND THE MOTORSPORTS COMMUNITY - FOR THE 7TH YEAR IN A ROW - AT THE CME

 

The Canadian Racing Season Begins February 8, 9 & 10, 2013 at Toronto’s International Centre

 

(TORONTO, ON // JANUARY 22, 2013) This year’s Canadian Motorsports Expo Presented by Inside Track Motorsport News will mark the seventh consecutive year that Mobil 1 will be an exhibitor at Canada’s only motorsport oriented trade show. The CME takes place February 8-10 at the International Centre, across from Toronto’s Pearson Airport.

 

“Right from the beginning, we saw the potential of this show,” said David Swain, Mobil 1’s Grassroots Motorsport Coordinator. “The CME brings together all the players in the Canadian motorsports scene, including track owners, racers and the companies that produce and sell the products the racers use, such as Mobil 1.”

Swain continued, “Each year we have been able to connect directly with the people who count in the motorsport community. These are the people who use our products and can share their experiences and ask questions to learn more.”

Throughout the years, the Mobil 1 booth at the CME has featured a wide variety of vehicles representing the diverse Canadian motorsport scene, including stock cars, sports cars and even an 1800 HP diesel pulling truck. The common feature of all of them, however, is that they rely on Mobil 1 products. Mobil 1 oils can deliver crucial advantages to your engine, in terms of long oil life, reduced fuel consumption and wear, quicker cold starts, and cleaner, longer-lasting engines.

For more than 30 years, ExxonMobil has collaborated with some of the top motorsports teams in the world. This enables the company to test its products in some of the harshest, most demanding environments and to use this experience to develop the next generation of high performance lubricants.

Mobil 1 Racing oil technology has been developed using the company’s extensive experience in premier automotive racing series around the world, such as Formula 1, NASCAR, Le Mans, IRL, NHRA, Formula 3, SCCA GT, and ALMS. The variety of demands that each racing series requires of a lubricant helps them to ensure that Mobil 1 Racing oils can meet the more extreme conditions encountered on the race track.

 

ABOUT MOBIL 1™: Mobil 1 is one of the most widely known and trusted performance brands in the world, especially when it comes to producing superior, technologically advanced products for motorists who want the very best. Mobil 1 is the world’s leading synthetic motor oil. For more information, visit www.Mobil1.ca.

 

ABOUT THE CME: The 7th Annual Canadian Motorsports Expo Powered by Inside Track Motorsport News takes place February 8, 9 & 10, 2013 at Toronto’s International Centre, adjacent to Pearson International Airport. The show features motorsports content geared to racers and fans. For information about the show, including exhibitor and sponsorship opportunities, call (416) 962-7223, or email info@CanadianMotorsportsExpo.com. The CME’s website is located at www.CanadianMotorsportsExpo.com.

 

Posted by Marc Patrick Roy at 28.1.13

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