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Devil's Bowl Speedway "Facebook Live" Talk Show Keeping Off-Season Fun
"Let's Talk Racing!" show has made over 330,000 Facebook impressions since December
For Immediate Release
WEST HAVEN, Vt. – The winter months are usually not much fun for stock car racing fans in the Northeast, but Devil's Bowl Speedway in snowy Vermont is changing that. A weekly live talk show called "Let's Talk Racing!" – airing every Thursday at 6:30 p.m. on Facebook's "Live" video platform – has kept fans and racers engaged in an upbeat, interactive program through positive use of social media.
Track promoter Mike Bruno and media director Justin St. Louis host the one-hour show on Devil's Bowl Speedway's official Facebook page. Since debuting onDecember 15, "Let's Talk Racing!" has become a place to discuss news and information at the Rutland County facility, but the show has not been limited in its focus. The hosts have a list of topics, but viewers are encouraged to have an active part in the show by posting questions and comments during the broadcast. Several drivers have been guests, and a few episodes have been broadcast live on location from drivers' race shops and garages. The planned guest for Thursday, March 9, is Lyle DeVore, promoter of Howard Commander's famed Albany-Saratoga and Lebanon Valley Speedways in New York State.
The show is free to watch and participate in. Production is extremely low-budget – no money has been spent to date, in fact – and the show is simply streamed via cell phone camera. Through its first 12 weeks, "Let's Talk Racing!" has gathered an average weekly audience of nearly 3,000 unique viewers and well over 330,000 impressions on Facebook via shares, likes, and comments.
"I give Mike all the credit – the show was his idea," St. Louis said. "I don't think either one of us expected it to take off as quickly as it has. The viewers and the drivers have been a lot of fun and we plan to keep the show going in some form or another through the racing season this summer."
Bruno has been pleasantly surprised by the reach that the show has had. "We've heard from viewers from all over the U.S., Canada, Puerto Rico, Australia, England, and Brazil. It's pretty amazing to think about," Bruno said. "It's not intended to be a Hollywood production; it's just a fun thing to do and it really has given us something to look forward to during the winter. People watch to have a good time and to talk about something they love, whether they come to Devil's Bowl or not. That was our only goal in the first place."
"Let's Talk Racing!" airs Thursday evenings at 6:30 p.m. on Devil's Bowl Speedway's official Facebook page at www.Facebook.com/
Devil's Bowl Speedway is located on Route 22A in West Haven, Vt., four miles north of U.S. Route 4, Exit 2. For more information, visitwww.DevilsBowlSpeedwayVT.com or call (802) 265-3112. Devil's Bowl Speedway is on Facebook at Facebook.com/
NASCAR Drivers, Social Media Stars Lead Return of NASCAR Goes West
Driver Adventures Off the Track to Highlight Three-week Trek to
Las Vegas, Phoenix and L.A. Races
DAYTONA BEACH, Fla. (Mar. 8, 2017) –- NASCAR® drivers are packing a sense of adventure for their 2,000-mile journey west as NASCAR Goes West celebrates the sport's annual stretch of races at Las Vegas Motor Speedway, Phoenix Raceway and Auto Club Speedway.
Following an exciting season launch at Daytona and Atlanta, drivers will take in the sights and sounds of the West Coast in conjunction with Whistle Sports and popular social influencers, including Frisbee trick shot artist Brodie Smith, the Harlem Globetrotters and acrobatic fitness couple Austin and Julian.
In preparation for race days, NASCAR fans can follow the drivers along their off-track adventures on Snapchat and Instagram, and across all social media platforms using #NASCARGoesWest.
"NASCAR fans love seeing their favorite drivers out of their element, having fun outside of the race car," said Jill Gregory, NASCAR senior vice president and chief marketing officer. "NASCAR Goes West is about capturing the adventurous spirit of our drivers as excitement builds for the incredible NASCAR racing at Las Vegas, Phoenix and Auto Club."
Toyota helped kick off NASCAR Goes West with the launch of a three-week road trip highlighting the uniqueness of the southwest as well as various activities involving several of the Toyota drivers. Fans can also follow along through the @ToyotaRacing social media platforms along with daily updates onToyotaRacing.com.
NASCAR and Whistle Sports will share content leading up to each race weekend as Monster Energy NASCAR Cup Series™ and NASCAR XFINITY Series™ drivers put their trick-shot skills to the test with Brodie Smith, play hoops with the Harlem Globetrotters, and work out with fitness experts Austin and Julian.
Additionally, popular Hispanic influencers Jay Mendoza and David Lopez will create videos from the race tracks, providing their followers with a behind-the-scenes look at what it's like to experience a NASCAR race weekend live and in person.
Throughout the campaign, unique and compelling NASCAR Goes West content from drivers, teams and tracks will be amplified across NASCAR social media platforms.
The Kobalt 400 at Las Vegas Motor Speedway on March 12 is the first of three Monster Energy NASCAR Cup Series races that are part of NASCAR Goes West. The race will be followed by the Camping World 500 at Phoenix International Raceway on March 19, and the Auto Club 400 at Auto Club Speedway on March 26.
All three Monster Energy NASCAR Cup Series races begin at 3:30 p.m. ET and will be broadcast live on FOX and SiriusXM NASCAR Radio, channel 90, with additional coverage on NASCAR.com. The Las Vegas race will be broadcast on the Performance Racing Network (PRN), and the Phoenix and Auto Club races on the Motor Racing Network (MRN).
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit http://www.NASCAR.comand http://www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat ('NASCAR').
NASCAR Integrated Marketing Communications
NASCAR and SiriusXM Extend Broadcasting Agreement Through 2022 for Every NASCAR National Series Race
SiriusXM will continue to air all races from NASCAR's premier division, the Monster Energy NASCAR Cup Series, as well as every NASCAR XFINITY Series and NASCAR Camping World Truck Series race
NASCAR fans continue to get 24/7 coverage of the sport on exclusive SiriusXM NASCAR Radio channel
NEW YORK and DAYTONA BEACH, Fla. (March 8, 2017) –- NASCAR and SiriusXM today announced a six-year renewal to extend their broadcasting and marketing agreement through 2022. SiriusXM will continue to deliver 24/7 racing content to millions of listeners across North America, including live broadcasts of every race, plus daily NASCAR talk and interviews with voices across the industry through its exclusive SiriusXM NASCAR Radio channel. NASCAR content is available to SiriusXM subscribers in their car, at home or on the go on satellite radios, on the SiriusXM app and online at SiriusXM.com.
SiriusXM and NASCAR's agreement extension marks another important milestone in the history of collaboration between the two organizations, as 2017 is NASCAR's 16th season on satellite radio and listeners will have uninterrupted access to the sport for more than two decades. SiriusXM will also retain exclusive category rights to utilize NASCAR branding and trademarks for advertising and promotion.
"We have more than a successful decade of partnership already under our belts with SiriusXM and look forward to continuing our relationship over the next six years," said Steve Herbst, senior vice president, broadcasting and production at NASCAR. "SiriusXM provides robust coverage of both our live events and breaking news, acting as a trusted resource for our sport and helping NASCAR content to reach new, diverse audiences nationwide."
"For the last 15 years we've proudly delivered the excitement of NASCAR to fans nationwide, providing them with a level of coverage unmatched by anyone in audio entertainment, and we are very pleased to continue our relationship for years to come," said Steve Cohen, SiriusXM's SVP of Sports Programming. "NASCAR has always had one of the most loyal fan bases in sports, and it continues to innovate to constantly improve the racing on the track. SiriusXM NASCAR Radio will continue to give fans, no matter where they are in the country, a terrific platform to follow and discuss the new format put in place this season, and stay connected with their favorite drivers as they vie for the championship."
The Monster Energy NASCAR Cup Series returns to the track this weekend with the Kobalt 400 at Las Vegas Motor Speedway, live March 12 at 3:30 p.m. ET on SiriusXM NASCAR Radio, channel 90.
SiriusXM NASCAR Radio airs 24 hours a day, 365 days a year and delivers in-depth racing coverage and inside access to NASCAR news, including live broadcasts of every Monster Energy NASCAR Cup Series™, NASCAR XFINITY Series™ and NASCAR Camping World Truck Series™ event. Fans can call in to the channel to share their opinions and be a part of the daily discussion, and can also access SiriusXM NASCAR Radio programming when they want it on SiriusXM On Demand. The channel's roster of expert hosts features current and former drivers, crew chiefs, crew members and a host of NASCAR insiders. For more info on SiriusXM NASCAR Radio's programming and personalities go to www.SiriusXM.com/NASCAR.
Félicitations pour ce merveilleux vidéo pour célébré les 25 ans de Motos Illimitees Bravo @Jacques Guenette, Lyne, Kara Guen, Alex Guenette Racing