(TORONTO, ON // JANUARY 16, 2012) – One of North America’s largest distributors of high performance parts and accessories – Johnston Research and Performance (JRP, Inc.) – will be hosting the 5,000 square-foot ‘JRP Pavilion’ at the 2012 Canadian Motorsports Expo on February 10-12, 2012 at Toronto’s International Centre.
“JRP has truly raised the bar for this year’s CME,” said the CME’s Mike Galipeau, of the Mississauga, Ontario-based distributor. “JRP’s presence will be immediately noticeable by the racers and fans attending the show. Their participation – and that of their brands – will be a huge benefit to the other exhibitors. They’ve also gone above and beyond in terms of helping to market the show to their customers and potential first-time showgoers.”
JRP’s manufacturers will have exhibits and factory representatives to answer questions at the JRP Pavilion, creating an opportunity – on Canadian soil – that Canadians have traditionally had to travel to the U.S. or Europe to experience.
“JRP’s size and influence in the Canadian market allows them to bring their top brands and factory reps to the CME,” continued Galipeau. “We’ll have companies from around the world bring their displays and 2012 products for Canadians to see. Companies like K&N, Royal Purple, Sparco and many others will have factory reps on the floor in the JRP Pavilion to answer questions and showcase their new innovations and products.”
Established in 1993, JRP has grown into one of Canada’s largest automotive distribution companies, through their passion for motorsport and their knowledge of performance parts gained as a result of traveling the globe looking for the best products.
“I felt there were a number of reasons we should get involved,” said JRP’s Derek Johnston. “The CME is the only venue in this country that caters to our industry. There are shows like it in England and in the United States. Our strength has always been in hard-core performance products, and our specialty knowledge and expertise come from being involved with motorsport participants. We travel the world every season to find the best products we can, and we pioneer product lines that haven’t been launched in the U.S. or Canada.”
Many well-respected companies affiliated with JRP will be in attendance at the 2012 Canadian Motorsports Expo, participating in the JRP Pavilion, including:
• AEM ELECTRONICS • HJC • ROMIK
• ARP • K&N • ROYAL PURPLE
• BBS • KW SUSPENSION • STOPTECH
• CSF CANADA • LITECH • SPARCO
• COBB • VOLK RACING • SONAX
• DISK BRAKE AUSTRALIA • MAGNAFLOW • VIBRANT
• ENKEI • OPTIMATE • WOSSNER
• EXEDY • REVO • WHITELINE
“If you own a performance or racing shop in Canada, you likely know JRP,” continued Galipeau. “The JRP Pavilion will give show patrons opportunities to meet the JRP staff, and discuss their performance needs.”
From JRP’s perspective, the CME offers a unique opportunity to assemble its customers under one roof, reach new clients, and increase brand awareness. JRP’s manufacturer representatives are looking forward to promoting their products to the Canadian motorsports community.
“A lot of these companies are very excited to come to Canada because they have a large market here or are looking to attract new customers,” said Johnston. “Often, these types of companies are very excited to be involved and want to build relationships with clients in the local market. Our manufacturers represent a wide range of automotive fields. They are passionate about motorsports.”
ABOUT THE CME: The Canadian Motorsports Expo Powered by Inside Track Motorsport News is a three-day celebration of Canadian racing that runs February 10, 11 & 12, 2012 at the International Centre (6900 Airport Road in Mississauga, Ontario (Canada)). In addition to booths and racing vehicles representing the entire spectrum of Canadian motorsports, the show is loaded with seminars and forums to entertain and inform racers and fans alike. Celebrity drivers will be at the CME to sign autographs and meet the fans. One of the special themes of this year’s CME is the CASCAR Reunion. Please check the show’s website (www.CanadianMotorsportsExpo.com) for news, updates, schedule information and more. For more information on exhibitors, seminars, conferences, special events and guests, visit www.canadianmotorsportsexpo.com, call 416-962-7223 or email email@example.com.
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