2023-01-26

Hurley x NASCAR Collaborate to Launch Line of Beach and Surf Apparel

Hurley x NASCAR Collaborate to Launch Line of Beach and Surf Apparel




 

Daytona Beach, Fla. (Jan. 26, 2023) – NASCAR and Hurley, the iconic action-sports brand, announced today a collaboration that will deliver a brand-new collection of men's and women's beach and surf apparel. Two racing themed product lines will drop during NASCAR's 75th anniversary season in 2023, with the first available now on Hurley.comand another dropping prior to the NASCAR Darlington Throwback Weekend in April.

 

"Hurley is one of the most influential brands in the world when it comes to action-sports and beach apparel," said Megan Malayter, NASCAR managing director of licensing and consumer products. "As two companies who were born on the beach, we're thrilled to be collaborating with Hurley to bring this exclusive Hurley x NASCAR collection to fans in 2023."

 

Hurley was founded in Huntington Beach in 1999 on the principle of empowering and fueling the voice of the next generation. Through the lens of inclusion, Hurley has partnered with the world's best surfers, skateboarders, snowboarders, musicians and artists, and is an iconic global youth culture brand with roots sunk deep in beach lifestyle.

 

"We're excited to bring the Hurley energy that has solidified its stake in surf, snow and skate to a new audience through the Hurley x NASCAR collection. Racing and surfing take dedication, commitment and drive and have many of the same key attributes. We have fused the two as one in the latest Hurley x NASCAR collection while taking our brand trackside," said Ralph Gindi, COO and co-founder of Bluestar Alliance, parent company of Hurley.

 

Hurley has developed cutting-edge, fashionable beachwear for both collections including items such as board shorts, swimwear, athleisure, tees, hats and woven tops. The first line of product, which dropped today, will feature designs that reflect an authentic 1990s feel. The second line will appropriately carry a look that represents vintage NASCAR, drawing on the rich history of the sport's quintessential branding.

 

One of Hurley's feature athletes is NASCAR's own Noah Gragson, who will pilot the No. 42 Chevrolet for LEGACY MOTOR CLUB in 2023. Hurley, as well as several of its athletes, will be on site at Daytona International Speedway for the DAYTONA 500, giving fans the opportunity to purchase items from the collection in person. Follow all of the excitement here https://www.instagram.com/hurley/.

 

The 2023 NASCAR Cup Series season begins with the 65th running of the DAYTONA 500®, the Great American Race, on Sunday, February 19 at 2:30 p.m. ET on FOX, MRN and SiriusXM NASCAR Radio. UNOH Fanzone passes are still available at www.daytona500.com or by calling 1-800-PIT-SHOP.

 

####


Pour lire le reste / Read more...

Peterborough Speedway’s 2023 Season Waits in the Staging Area

Peterborough Speedway's 2023 Season Waits in the Staging Area 

By Jim Clarke, Clarke Motorsports Communications/First Draft Media 

 



As they have every year since 1967, members of the promotional team at Peterborough Speedway are getting ready to launch another exciting line-up of local racing at Canada's Toughest 3rd Mile Oval. 

 

Mark your calendar for Saturday, May 20th as Pure Country 105 presents the 2023 season opener, with free spectator grandstand admission. This year's lid-lifter features the best of the home track's weekly divisions, with the Battlefield Equipment Rental Bone Stock, newly branded Switch Tire Mini Stock, Trent Lakes Complete Plumbing Renegade Truck, Jiffy Lube Super Stock and KOD Disposal Late Model runners, plus the Trailers Plus Canadian Legend Car Series. Track owner and promoter J.P. Josiasse says it's a great way to kick-off the 57th consecutive season of action at the popular Central Ontario venue. 

 

"We've put together a regular season run of 16-straight Saturday nights and will wrap-up the year with the 30th annual edition of the season ending Autumn Colours Classic," said J.P. Josiasse. "Our Double Toonie/Fan Appreciation Nights – presented by Pepsi – return for this year's schedule. Spectator grandstand admission passes – for a great night of racing and driver autograph session at intermission – will be just $4.00 June 10th, July 1st and August 12th." 

 

As in previous years, Peterborough Speedway racers will defend the home turf in extra distance invitational events. The Switch Tire Mini Stock field is slated for a 50 lapper Saturday, May 27th, while the Battlefield Equipment Rental Bone Stockers will run the same distance in a feature tilt Saturday, July 8th. The headliner of the 2023 regular season's special events will be a 100-lap APC Pro Late Model/50-lap Qwick Wick Firestarter Super Stock double-dip, presented by KOD Disposal Saturday, June 17th.

"It'll be a great season and everyone is counting the days to the first green flag of the year," J.P. Josiasse said. "Our complete schedule is posted now at 
www.peterboroughspeedway.com/schedule/ and available through our social media platforms shorty. We'll also have updates on our marketing partners and track sponsorship packages available soon." 

 

Stay on top of everything you'll need to know as Canada's Toughest 3rd Mile Oval heads into the 2023 season. Go to www.peterboroughspeedway.com or see the track's Facebook, Twitter and Instagram social media profiles.  

 

Photo attachment: Jim Clarke – Clarke Motorsports Communications/First Draft Media 

 

Peterborough Speedway's home track divisions are looking forward to the Saturday, May 20th 2023 regular season kick-off. 

 

Prepared by: Jim Clarke, Clarke Motorsports Communications/First Draft Media 


Pour lire le reste / Read more...

Kingsway Auto Centre Returns as Peterborough Speedway Junior Late Model Sponsor

Kingsway Auto Centre Returns as Peterborough Speedway Junior Late Model Sponsor 

By Jim Clarke, Clarke Motorsports Communications/First Draft Media 

 



Right out of the box, the Junior Late Model division became a fan favourite at Canada's Toughest 3rd Mile Oval. 

 

Building on a solid foundation that saw more than a dozen of the talented young speedsters take the green flag during the 2022 line-up, Peterborough Speedway officials are pleased to announce that Kingsway Auto Centre will once again be the title sponsor for the track's newest racing division. Track owner and promoter J.P. Josiasse says he's happy to have Dwight Lavoie and the Kingsway Auto Centre team continue as a marketing partner of one of the track's regular classes. 

 

"On and off the track, Dwight Lavoie has been a fixture at Peterborough Speedway for many years," Josiasse explained. "With feature race checkered flags and track championships to his credit, he also spent time as a member of the safety and technical inspection team. In addition to his passion for motorsports, Dwight has also been a volunteer coach in minor hockey where his competitive nature helped win a championship." 

 

With a combined 80 years of automotive service experience, Dwight Lavoie and his Kingsway Auto Centre staff are committed to providing the best vehicle repair and preventative maintenance for whatever you drive. They inspect and maintain vehicles by listening to their customers and providing only the services they need. You can count on their dedicated, experienced and knowledgeable team. To learn more about Kingsway Auto Centre, visit their location at 779 Erskine Avenue in Peterborough. Call 705.741.0919 or head to www.kingswayautocentre.com 

 

Bullring bullet points: It isn't too early to start making the plans for the Pure Country 105 2023 season opener – featuring free spectator grandstand admission – Saturday, May 20th. The first event of the new schedule will feature action with the Battlefield Equipment Rental Bone Stock, Jiffy Lube Mini Stock, Trent Lakes Complete Plumbing Renegade Truck, Super Stock, KOD Disposal Late Model and the Trailers Plus Canadian Legend Car Series, as well as a Fan Appreciation autograph session at intermission…Peterborough Speedway will once again be part of the Toronto Motorama Custom Car and Motorsports Expo, presented by eBay Motors – March 10th, 11th and 12th – at the International Centre. 

 

For the latest pre-season news and information from Canada's Toughest 3rd Mile Oval, head to www.peterboroughspeedway.com or the track's Facebook, Twitter and Instagram social media platforms. 

 

Photo attachment: Jim Clarke – Clarke Motorsports Communications/First Draft Media 

 

The crowd favourite Junior Late Model division will return to Peterborough Speedway's line-up for the 2023 season, with sponsorship once again provided by Kingsway Auto Centre. 

 

Prepared by: Jim Clarke, Clarke Motorsports Communications/First Draft Media 


Pour lire le reste / Read more...