2016-12-01

NASCAR Announces Multi-Year Partnership with Monster Energy

for Premier Series Entitlement

Brand Becomes Official Energy Drink of NASCAR, NASCAR All-Star Race Title Sponsor

 

DAYTONA BEACH, Fla. (December 1, 2016) — NASCAR and Monster Energy announced today a multi-year agreement for the premier series entitlement as well as the prestigious annual NASCAR All-Star Race. Monster Energy, which will begin its tenure as naming rights partner on Jan. 1, 2017, will become only the third company to serve as the entitlement sponsor in NASCAR premier series history, following RJ Reynolds and Sprint/Nextel.

 

As part of the agreement, the brand also becomes the Official Energy Drink of NASCAR.

 

"Monster Energy is a brand built on excitement and enthusiasm, qualities that align with NASCAR," said Brian France, NASCAR Chairman and CEO. "This sponsorship position is the most unique in all of sports and entertainment, and we are thrilled to have a partner that will help us further elevate the series. Today's announcement is the culmination of a thorough search, one that resulted in the right partner at this important time in our sport's history."

 

NASCAR premier series races long have been a bucket-list destination for sports fans throughout the country, and starting next season, Monster Energy will elevate the event experience to an even higher level.  As part of the agreement, Monster Energy will engage with fans in creative, innovative ways at all race tracks where the premier series will race.

 

"Monster Energy has an established and versatile history in motorsports, and we're thrilled to take this historic next step," said Rodney Sacks, Monster Beverage Chairman and CEO. "We feel strongly that our brand is a perfect fit for this sport and its star athletes. We look forward to interacting with the millions of passionate NASCAR fans week-in, week out."

 

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (NASCAR's premier series, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat ('NASCAR'). For race tickets, visitwww.NASCAR.com/tickets.

 

About Monster Beverage Corporation

Based in Corona, California, Monster Beverage Corporation is a holding company and conducts no operating business except through its consolidated subsidiaries.  The Company's subsidiaries develop and market energy drinks, including Monster Energy® energy drinks, Monster Energy Extra Strength Nitrous Technology® energy drinks, Java Monster® non-carbonated coffee + energy drinks, Monster Rehab® non-carbonated energy drinks with electrolytes, Muscle Monster® Energy Shakes, Übermonster® energy drinks, NOS® energy drinks, Full Throttle® energy drinks, Burn® energy drinks, Samurai® energy drinks, Relentless® energy drinks, Mother® energy drinks, Power Play® energy drinks, BU® energy drinks, Nalu® energy drinks, BPM® energy drinks, Gladiator® energy drinks, and Ultra® energy drinks.  The Company's subsidiaries also develop and market MutantTM Super Soda.  For more information, visit www.monsterbevcorp.com.

 

Contact:                                                                                                                              

David Higdon

NASCAR Integrated Marketing Communications



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Davis Named Managing Director and Chief Security Officer

Davis Named Managing Director and Chief Security Officer

Veteran FBI Executive Brings Wealth of Experience to Role

 

DAYTONA BEACH, Fla. (November 30, 2016) – NASCAR and International Speedway Corporation have named veteran FBI executive and risk management expert Christopher Davis as Managing Director and Chief Security Officer.

 

Davis will lead strategy development and execution for corporate, facility and event security, working closely with international and federal, state, and local law enforcement agencies on behalf of fans, venues, teams, and infrastructure. Davis will assume leadership of the NASCAR and ISC senior management-directed implementation of their enterprise-wide security strategies. Through his role at NASCAR, Davis also will work closely with other venues that host NASCAR-sanctioned races.

 

Davis brings a distinguished public and private sector leadership background to the new position, including service as an Assistant Special Agent in Charge and Inspector for the FBI. In addition to his lengthy FBI tenure, Davis held senior executive positions with private firms Contemporary Services Corporation and Sequrus, LLC.

 

"With his broad experience and proven success as a leader at every level, Chris is exactly the right fit to oversee the very complex security and risk management operations for our sport," said Mike Helton, Vice Chairman, NASCAR. "His involvement with the Olympics, multiple professional and college sports championships and other mass gathering events makes him the ideal choice to evolve and implement full-spectrum security strategies for our events, facilities and business."

 

"We're pleased that we were able to work with NASCAR to hire a professional of Chris' caliber," said John Saunders, President, ISC. "He will manage our entire portfolio of facilities and events, which are led by NASCAR races but also increasingly include other entertainment events. This hire is reflective of ISC's desire to always put the fans first as we grow and expand our business."

 

A native of New Jersey, Davis earned his undergraduate degree from San Diego State University and a Master's degree in Criminal Justice from Boston University. Prior to joining the FBI, Davis played briefly in the National Football League (NFL).

 

Davis oversaw security and emergency preparedness operations for numerous high profile events and venues during his FBI career. Among the highlights are:

 

·         Supervisory Special Agent, Los Angeles Joint Terrorism Task Force, where he managed interagency coordination;

·         Sector Commander, Salt Lake City Winter Olympics, where Davis was hand-selected to lead and manage assets charged with ensuring venue and operational security for the 2002 Winter Olympic games;

·         Assistant Legal Attaché, United States Embassy, Ottawa, Canada, where he oversaw security and contingency planning for the G-8 Summit as well as Presidential and Secretary of State delegation visits

·         Assistant Special Agent in Charge, Executive Manager, Orlando and Tampa, Florida, where Davis was principally charged with directing the FBI's security effort for Super Bowl XLIII, the 2008 World Series and NBA Finals, the 2012 NBA All-Star Game and Weekend, and the 2012 Republican National Convention.

 

After completing his FBI career, Davis served as Senior Vice President for Contemporary Services Corporation and Vice President for Sequrus, overseeing those firms' security consulting and business development efforts.

 

About ISC

International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities.  The Company owns and/or operates 13 of the nation's major motorsports entertainment facilities, including Daytona International Speedway® in Florida (home of the DAYTONA 500®); Talladega Superspeedway® in Alabama; Michigan International Speedway® located outside Detroit; Richmond International Raceway® in Virginia; Auto Club Speedway of Southern CaliforniaSM near Los Angeles; Kansas Speedway® in Kansas City, Kansas; Phoenix International Raceway® in Arizona; Chicagoland Speedway® and Route 66 RacewaySM near Chicago, Illinois;  Homestead-Miami SpeedwaySM in Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in South Carolina; and Watkins Glen International® in New York. 

The Company also owns and operates Motor Racing NetworkSM, the nation's largest independent sports radio network and Americrown Service CorporationSM, a subsidiary that provides catering services, and food and beverage concessions.  In addition, the Company has a 50 percent interest in the Hollywood Casino at Kansas Speedway.  For more information, visit the Company's Web site at www.internationalspeedwaycorporation.com

 

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat ('NASCAR'). For race tickets, visit www.NASCAR.com/tickets.

Media Contact:

Gentry Baumline-Robinson                                          Tom Bryant

International Speedway Corporation                           NASCAR Integrated Marketing Communications


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Comcast’s XFINITY Brand “Makes Its Name” As The 2016 NASCAR Marketing Achievement Award Recipient

Comcast's XFINITY Brand "Makes Its Name" As The 2016 NASCAR

Marketing Achievement Award Recipient

XFINITY X1 Technology Brings Fans Closer to NASCAR than Ever Before

 

DAYTONA BEACH, Fla. (Dec. 1, 2016) – Comcast will be honored with the 2016 NASCAR Marketing Achievement Award for its support of the NASCAR XFINITY Series, known as the series "Where Names Are Made." The company, which also serves as the Official Entertainment Provider of NASCAR®, will be recognized at the NASCAR NMPA Myers Brothers Awards today.

 

Entering the sport with a historic 10-year entitlement agreement last year, XFINITY is changing the way fans experience NASCAR by introducing live race stats and data directly to the TV through their XFINITY X1 platform. XFINITY X1 provides an insider's look at the action taking place across NASCAR's three national series each race weekend, along with custom video content, weekly exclusive VOD content, live leaderboards, up-to-the-second race stats, interactive championship point standings, and much more.

 

At the track, Comcast engaged fans, the industry and media at its state-of-the-art activation space, the XFINITY Zone. The award-winning fan zone allowed thousands of fans to interact with drivers and utilize the technology that is changing the live sports TV experience. Off the track, Comcast is working to recognize charitable efforts of NASCAR team members through the Comcast Community Champion of the Year Award, which was created in 2015.

 

"The innovation that Comcast delivers through its XFINITY brand drives deeper engagement and is transforming the way fans consume our sport," said Brent Dewar, NASCAR Chief Operating Officer. "Our partnership with Comcast is one of the most unique and powerful in all of sports, and our work together this year has helped elevate the NASCAR XFNITY Series to new heights."   

 

In year two of the partnership, NASCAR and XFINITY collaborated on changes that differentiated the series and further integrated the XFINITY brand into the sport. The introduction of an elimination-style Chase and a new Dash 4 Cash format enhanced competition, spiked fan interest, and generated even more drama around the series. The competition changes were accompanied by a new visual identity, providing the NASCAR XFINITY Series with its own distinct look across digital, social, at-track and on broadcast.

 

"We are honored and excited to accept this year's NASCAR Marketing Achievement Award, as it is a direct reflection of the successful and progressive partnership we've had with NASCAR since entering the sport in 2015," said Matt Lederer, Executive Director of Sports Marketing at Comcast. "All of us at Comcast are committed to continuing to find new and innovative ways to bring fans closer to the sport they love through XFINITY products and services."

 

Comcast's integrated marketing strategy was expansive: 

  • NASCAR XFINITY Series drivers captured more than 70 unique, first-person social videos that were shared as part of Comcast's "My Chase" program

·         Produced original television creative promoting the series throughout the season

  • Created the XFINITY Zone, an 85-foot-by-85-foot display area that showed off X1 technology, and hosted fans across 14 NASCAR events

·         Hosted the first-ever "off-campus" NASCAR Fuel For Business Council meeting in Philadelphia, welcoming nearly 50 Official Partners to facilitate business to business opportunities

·         Comcast and Pocono Raceway hosted NASCAR XFINITY Series drivers around the Road 2 Pocono, which included a City Hall proclamation and a parade lap down the streets of Philadelphia

                                                                                                             

Other previous winners of the NASCAR Marketing Achievement Award include Sunoco; Coca-Cola; Mars, Incorporated; Nationwide Insurance; Sprint; and Toyota.

 

NASCAR Sprint Cup Series Champion's Week will culminate with the NASCAR Sprint Cup Series Awards. NBCSN presents complete coverage of the NASCAR Sprint Cup Series Awards on Friday, Dec. 2 beginning at 7 p.m. ET with "NASCAR America," followed by the red carpet at 8 p.m. ET and the awards broadcast at 9 p.m. ET. Motor Racing Network and SiriusXM NASCAR Radio will also begin coverage at 8 p.m. ET.

 

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook,TwitterInstagram, and Snapchat ('NASCAR'). For race tickets, visit www.NASCAR.com/tickets.

 

Contact:

Chris Tropeano

NASCAR Integrated Marketing Communications


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