Successful NASCAR Initiative Revs Up For Ninth Season
DAYTONA BEACH, Fla. (March 14, 2012) – NASCAR Drive for Diversity and Rev Racing will open its K&N Pro Series East season at Bristol Motor Speedway on Saturday, March 17, building off a 2011 season highlighted by unprecedented on-track success.
Four Rev Racing drivers will participate in the season opener of NASCAR’s top developmental series during the upcoming NASCAR Sprint Cup weekend at Bristol.
“The NASCAR Drive for Diversity program and Rev Racing set a high bar, winning half the races in the K&N Pro Series East during the 2011 season,” said Marcus Jadotte, NASCAR vice president of public affairs and multicultural development. “We are looking forward to focusing our efforts on a strong roster of drivers in the K&N Pro Series East and are eager to see their growth and development.”
The team is coming off the most successful season in the history of the NASCAR Drive for Diversity, which is entering its ninth season as one of NASCAR’s leading on-track initiatives. Rev Racing collected six wins in the NASCAR K&N Pro Series East and had three drivers finish in the top 10 in series points.
The drivers (Twitter handle in parentheses) who will compete at Bristol Motor Speedway include:
Jorge Arteaga (@JorgeArteaga46) – Arteaga, 25, from Aguascalientes, Mexico, will run his first full season in NASCAR K&N Pro Series. He competed in NASCAR Whelen All-American Series Late Models for Rev Racing last season, and also participated in the NASCAR Mexico Series, where he was voted Most Popular Driver by the fans.
Ryan Gifford (@RyanGifford2) – The 23-year-old driver from Winchester, Tenn., will return to the NASCAR K&N Pro Series East for his third full-time season in the series. He became the first African-American in series history to win a pole award in 2010 and has finished in the top 10 in the standings in each of his two seasons with Rev Racing.
Kyle Larson (@KyleLarsonRacin) – The 19-year-old open-wheel standout from Elk Grove, Calif., will move into the NASCAR K&N Pro Series ranks after he became the first driver to win a World of Outlaws race and score victories in all three USAC divisions in the same season last year.
Bryan Ortiz (@BryanORacing) – The Bayamon, Puerto Rico native will move up to NASCAR K&N Pro Series from Late Models in his second season with Rev Racing. The 23-year-old has a strong road-racing background and will also compete in select events in the Grand-Am Continental Tire Sports Car Challenge.
The Twitter hashtag throughout the season is #D4D2012. Please follow these drivers as they embark on this new season and more exhilarating on-track activities.
Toyota, Sprint and Goodyear are the primary partners supporting Rev Racing and NASCAR Drive for Diversity. Complete information on the NASCAR K&N Pro Series East and NASCAR Whelen All-American Series is available at NASCARHomeTracks.com or by following @NASCARHomeTrack (hashtags: #KNEast & #NWAAS); Rev Racing’s official website and Twitter is RevRacing.net and @RevRacin; information on the NASCAR Drive for Diversity can be found at NASCARDiversity.com or on Twitter @NASCARDiversity.
NASCAR Integrated Marketing Communications
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