NASCAR Elevates Race Day Viewing Experience with Snapchat Partnership

NASCAR Elevates Race Day Viewing Experience with Snapchat Partnership

Snapchat to expand Live Story coverage of the sport's biggest races 


DAYTONA BEACH, Fla. (February 15, 2016) – From the speedway tailgates to the wave of the checkered flag, NASCAR® fans will be able to share their race-day experiences with Snapchat users across the world as part of a new Live Story partnership, announced today by NASCAR and Snapchat.

Through this partnership agreement, Snapchat will double its coverage of the sport's premier race events in 2016, launching its first NASCAR Live Story at the 2016 Daytona 500® on February 21 (1 p.m. ET on FOX).

"Snapchat's Live Story coverage of NASCAR events will make its users near and far feel like they're at the racetrack," said Jill Gregory, NASCAR senior vice president, marketing and industry services. "With Snapchat, NASCAR fans can share their stories from our iconic race events with a massive, global audience, which elevates the social experience for our fans."

Beginning at Daytona International Speedway®, Snapchat will cover multiple NASCAR Sprint Cup Series™ races throughout the year, giving millions of NASCAR fans the opportunity to experience the excitement – from behind-the-scenes in the garage to the fans' perspectives in the grandstands.

Snapchatters will contribute their unique, race-day perspectives through video and photo Snaps submitted to one collective Live Story, capturing the real NASCAR story, straight from the fans.

The thousands of submitted Snaps from each event will be curated and packaged by Snapchat into a video stream that is shared globally with Snapchat's more than 100 million daily active users right on their mobile devices. Each NASCAR Live Story will be available to view on Snapchat for 24 hours.

"We're thrilled to be partnering with NASCAR to bring Snapchatters closer to the race experience and behind-the-scenes of some of NASCAR's biggest events this year," said Ben Schwerin, Director of Partnerships at Snapchat.

NASCAR launched its presence on Snapchat before the 2015 season and experienced rapid growth on the platform as the sport targeted younger and more diverse audiences.

Snapchat is available on iOS and Android.


The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit http://www.NASCAR.com and http://www.IMSA.com, and follow NASCAR on FacebookTwitter, Instagram, and Snapchat ('NASCAR').



Pete Stuart

NASCAR Integrated Marketing Communications

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As well, company will unveil new product line and NASCAR car sponsorship


TORONTO, ON // FEBRUARY 12, 2016 • Last year, Johnsonville Sausage made a big impression on everyone who attended the inaugural Motorama Custom Car & Motorsports Expo Presented by Mothers.


The company was the sponsor of The Johnsonville Stage, where all of the show's awards presentations and discussion panels took place. In addition to that, Johnsonville had a large booth adjacent to the stage, from which they distributed sausage samples, displayed Adam Martin's NASCAR stock car and hosted celebrity guest Courtney Hansen for several autograph sessions.


Motorama returns to The International Centre March 11, 12 & 13, across from Toronto's Pearson Airport. Also returning for the second year will be The Johnsonville Stage. The location will be a constant hive of activity for all three days of the show, providing a fan-friendly platform for celebrity interviews, panel discussions, autograph sessions and award presentations.


And mere steps away from the stage, the Johnsonville Sausages booth will again be offering discount coupons and samples of the #1 sausage brand in Canada, as well as hosting 'meet & greet' sessions with drivers and Motorama celebrities.


"Car enthusiasts and race fans align well with Johnsonville's target consumer. We love being part of consumers outdoor grilling experiences as they share good times with friends and family" stated Brad Martin, Managing Director Canada for Johnsonville Sausage. "A show likeMotorama is a great opportunity to connect directly with race fans, sample our product and listen as they share their grilling experiences."


With a smirk, Martin then offered a "little teaser," revealing that the Johnsonville display at Motorama will also be the site of two unveilings. The first reveal will be the Canadian debut of a new Johnsonville product line, while the second will be plainly obvious, as Johnsonville introduces the newest entry in the NASCAR Pinty's Series; Canada's top stock car tour.


"We're very proud to be a part of the Motorama show, and we're excited to be, again this year, sponsoring The Johnsonville Stage," concluded Martin. "There will be a lot of excitement in the air as everyone prepares for the upcoming season, and we're very pleased to be given the opportunity to share in that excitement."


Speaking on behalf of Motorama, Mike Galipeau said, "Johnsonville is a great supporter of Canadian motorsports and we're honoured that they're returning as the sponsor of The Johnsonville Stage, where so many important events will once again take place. Between the stage and the adjacent Johnsonville booth – and the 'sampling' and unveilings that are scheduled to take place there – Johnsonville is going 'over and above' to connect with Motorama showgoers."


The schedule of events for the Johnsonville Stage – including times and participants for the celebrity Q&As, autographs sessions, media announcements, discussion panels, awards presentations and other events – will be published in the weeks leading up to the show at www.MotoramaShow.com.



ABOUT JOHNSONVILLE SAUSAGE: Founded in 1945 by Ralph F. and Alice Stayer, Johnsonville is the most popular brand of sausage in the United States and is available in 30 other countries, including Canada. The company's headquarters are in Sheboygan Falls, Wisconsin. Their award winning product lines include Brats, Italian, Smoked, Breakfast and Snack Sausages. More information about Johnsonville products and recipes featuring their products can be found at www.johnsonville.com.


ABOUT THE MOTORAMA CUSTOM CAR & MOTORSPORTS EXPO: The second annual Motorama Custom Car & Motorsports Expo Presented by Mothers takes place March 11, 12 & 13, 2016 at The International Centre, adjacent to Toronto's Pearson International Airport. With a footprint of almost 300,000 square feet, the show will be Canada's biggest late-winter celebration of automobiles and motorsports. Announced celebrity guests, so far, include Steve Darnell (Vegas Rat Rods / Welderup), Billy Gibbons (ZZ Top), Jimmy Shine (So-Cal Speed Shop / Jimmy Shine Work Shop) and Jeff Lutz (Street Outlaws / Lutz Race Cars). For information about the show, including tickets, sponsorship and exhibitor opportunities, and more, call (416) 962-7223, email info@MotoramaShow.comor visit www.MotoramaShow.com.


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Blanchet dans la course au championnat

Blanchet dans la course au championnat
Un des vétérans de la série Sportsman Qc, le #7 Réjean Blanchet de Québec sera de retour pour sa  8e saison et il ne vise rien de moins que le championnat.
Ayant terminé en 3e position au classement général l'an dernier à égalité avec le #25 Pier-Luc Labbé, Blanchet n'a pas l'intention de laisser filer le championnat entre ses mains pour 2016.
2015, une saison de réussite     
L'an dernier, l'équipe Blanchet #7 a fait l'acquisition de l'ancienne voiture #44 Alain Fournier et a atteint son objectif de la rendre compétitive. On a pu reconnaître le côté combatif du pilote tout au long de la saison ce qui lui a valu plusieurs belles réussites.  En effet, c'est avec 5 podiums qu'il termine la saison, dont 3 victoires.  En 10 programmes, on a retrouvé la voiture #7 6 fois parmi le top 5 en plus de battre deux records de piste soit à l'Autodrome Chaudière et à l'Autodrome Montmagny.  
Blanchet qui compte plus de 70 courses avec la Série Sportsman Qc s'est sans aucun doute rapproché de son but ; celui de remporter le championnat. Est-ce que 2016 sera l'année Blanchet ?
Vous pouvez encourager l'équipe #7 Blanchet Racing Team en participant à leur soirée de financement qui se tiendra le samedi 27 février prochain Au Vieux Puits – La Scène VIP.  Les billets sont disponibles auprès des membres de l'équipe au coût de 10$. Vous pouvez les rejoindre sur leur page Facebook, Blanchet Racing Team #7.
Bonne saison à toute l'équipe Blanchet !
Marie-Claude Levasseur, Relationniste.

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Hoffman Battles Dillon for DIRTcar Nationals Win

Hoffman Battles Dillon for DIRTcar Nationals Win

Posted: 14 Feb 2016 12:24 AM PST


BARBERVILLE, Fla. — Feb. 13, 2016 — Ty Dillon looked to be the driver to beat in Saturday night's DIRTcar UMP Modified Gator Qualifying feature at DIRTcar Nationals but Nick Hoffman had other ideas as he cruised to his third win at Volusia Speedway Park.
Dillon dominated the early part of the 20-lap modified feature building a large lead over Hoffman and Ray Bollinger. As the laps wound down though, Hoffman, who has been the class of the field at DIRTcar Nationals, closed the gap. As lapped traffic came into play, Hoffman made his move. He battled past Dillon off of turn four and took the lead on lap 16.
Dillon, a driver in NASCAR's Xfinity Series, tried to close the gap, but Hoffman marched to the win.
"Ty was really good," Hoffman said. "Once I got to about halfway I started to momentum my car around. It was really good. I think he still would have had me if it wasn't for that lap traffic deal. We'll take them as we can get them."
Hoffman won Tuesday and Wednesday night's modified features.
One night after his first did-not-finish result since September 2013, Donny Schatz rebounded at DIRTcar Nationals as he battled with Brad Sweet to score his first World of Outlaws Craftsman® Sprint Car Series win of the 2016 season.
Sweet, who won the Outlaws season opener on Friday night, was the class of the field on Saturday as he led 17 laps. Restarts proved pivotal for Schatz though as one on lap 16 eliminated Sweet's lead and another on lap 21 gave Schatz the opportunity he needed to get around Sweet.
Schatz said he was happy to move past the pressure of the once two-year-old streak and start building momentum toward an eighth series championship.
"It's kind of a relief to be over that hill of having that DNF that's been haunting us for I guess 180 races or whatever," Schatz said. "Now we can just focus on trying to win races."
"I'd be even better if we could win all of them," Schatz said. "That's what this team shoots for, that's what they aim for, and that's what they work hard for. We're here tonight and that's all that matters."
Nightly doubleheaders at Volusia run through Saturday, Feb. 20. The World of Outlaws Craftsman Sprint Car Series returns on Sunday for its final night at DIRTcar Nationals. The DIRTcar UMP Modifieds returns for night two of Gator Qualifying. 

For more information and updates on the DIRTcar Nationals, click 
DIRTcarNationals.com or follow on Twitter at @DIRTcarNats.

DIRTcar Nationals Statistical Report; Feb. 13, 2016; Volusia Speedway Park; Barberville, Fla.

World of Outlaws Craftsman® Sprint Car Series A-Main (30 Laps) – 1. 15-Donny Schatz [5] [$10,000]; 2. 49-Brad Sweet [2]; 3. 1B-Dale Blaney [6]; 4. 9-Daryn Pittman [4]; 5. 2-Shane Stewart [10]; 6. 27-Greg Hodnett [9]; 7. 10H-Chad Kemenah [1]; 8. 83-Joey Saldana [8]; 9. 29-Kerry Madsen [18]; 10. 5-David Gravel [3]; 11. W20-Greg Wilson [20]; 12. 41-Jason Johnson [17]; 13. 11K-Kraig Kinser [22]; 14. 70-Danny Holtgraver [21]; 15. 71M-Dave Blaney [14]; 16. 1-Sammy Swindell [12]; 17. 17W-Bryan Clauson [23]; 18. 2L-Danny Lasoski [24]; 19. 7S-Jason Sides [13]; 20. 7-Paul McMahan [15]; 21. O7-Doug Esh [16]; 22. 1A-Jacob Allen [19]; 23. 1S-Logan Schuchart [11]; 24. 45-Tim Shaffer [7]. Lap Leaders: Chad Kemenah 1-4, Brad Sweet 5-21, Donny Schatz 22-30. KSE Hard Charger Award: 29-Kerry Madsen [+9]
DIRTcar UMP Modified Gator Qualifying Night 1 Feature (20 Laps) – 1. 2-Nick Hoffman ($700), 2. 41-Ty Dillon, 3. 16C-Josh Harris, 4. 77-Ray Bollinger, 5. 0J-Bryce Jewell, 6. 10Y-Trent Young, 7. 35-David Stremme, 8. 54-Larry Burkins, 9. 64-Billy Workman Jr, 10. K9-Will Krup, 11. 33-Jeff Matthews, 12. 13M-Dale McDowell, 13. 72X-Brian Papiez, 14. 11T-Dugan Thye, 15. 22T-Tony Anderson, 16. 12K-Scotty Kincaid, 17. 7W-Kody Weisner, 18. 67-Garrett Stewart, 19. 23-Ryan Cripe, 20. 51-Brandon Green, 21. 72-Todd Neiheiser, 22. 17T-Tyler Evans, 23. 21C-Taylor Cook, 24. 21-Sean Monaghan
DIRTcar Nationals Day-by-Day Schedule (Grandstands open at 5 p.m.)
Sunday, Feb. 14 – World of Outlaws Craftsman Sprint Car Series & UMP Modified Gator Qualifying 2

Monday, Feb. 15 – DIRTcar Late Models & UMP Modified Gator Championship

Tuesday, Feb. 16 – DIRTcar Late Models & UMP Modified Triple  20's

Wednesday, Feb. 17 – DIRTcar Late Models Swamp King Champ & Super DIRTcar Series

Thursday, Feb. 18 – World of Outlaws Craftsman Late Model Series & Super DIRTcar Series

Friday, Feb. 19 – World of Outlaws Craftsman Late Model Series & Super DIRTcar Series

Saturday, Feb. 20 – World of Outlaws Craftsman Late Model Series & Super DIRTcar Series

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