2023-08-24

NASCAR Adds to Digital Experience with New “NASCAR Classics” Video Archive

NASCAR Adds to Digital Experience with New "NASCAR Classics" Video Archive

Free hub hosts 1,000-plus races, introduces NASCAR's Top 75 Greatest Races

Video player equipped with new timeline feature to jump to key moments throughout each race

 

DAYTONA BEACH, Fla. (Aug. 17, 2023) – NASCAR is introducing a new way for fans to explore its rich racing history well into the future. NASCAR Classics is now live on nascar.com (www.nascar.com/classics), offering free, ad-free viewing of more than 1,000 full race replays, condensed broadcasts and recap packages spanning eight decades of speed in the NASCAR Cup Series.

 

Anchoring the extensive archive is a new anniversary capsule: NASCAR's Top 75 Greatest Races. The unranked collection, selected by the sanctioning body, showcases some of the most exciting on-track action, important milestones and enduring memories throughout NASCAR's first 75 years, bookended by 1951's Motor City 250 in Michigan and Ross Chastain's "Hail Melon" move at Martinsville in October of 2022. (A more detailed rundown of NASCAR's Top 75 Greatest Races is available here on nascar.com.) 

 

NASCAR also launched dedicated NASCAR Classics accounts on Facebook, Instagram, X (formerly Twitter) and YouTube, extending the brand beyond the digital video destination to engage fans with a variety of throwback content on an ongoing basis.

  

"NASCAR Classics is a significant addition to our digital content offerings that for the first time ever gives fans around the world free, uninterrupted access to enjoy decades of past NASCAR Cup Series action whenever and wherever they'd like," said Tim Clark, senior vice president and chief digital officer at NASCAR.

 

Visitors to NASCAR Classics can easily choose their own journey through history via navigation dropdowns that filter races by era and by track, or through a keyword search that lets them look for specific drivers and race names in addition to individual years and venues. Once a video is selected, a custom timeline tool enables viewers to jump directly to key moments throughout the race.

 

The increased interactivity comes courtesy of software company Twizted Design, with whom NASCAR partnered to build Classics on Twizted's next-gen video streaming and management platform for OTT channels, called Videoflow.

 

NASCAR Classics includes most Cup Series race broadcasts available to date, and NASCAR will continue to add recently run Cup Series races to the online archive within weeks of their conclusion.

 

NASCAR rolls into Watkins Glen International this weekend with only two races remaining in the regular season. Fans can tune in to the Go Bowling at The Glen Cup Series race Sunday, Aug. 20 at 3 p.m. ET on USA, MRN and SiriusXM NASCAR Radio.

 

About NASCAR

Celebrating its 75th Anniversary in 2023, the National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation's major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Sprint Race, NASCAR Mexico Series, NASCAR Pinty's Series (Canada), NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races annually in 12 countries and more than 30 U.S. states. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat ('NASCAR').


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Posted by Marc Patrick Roy at 24.8.23 0 comments

NASCAR, nVenue Announce Sports Betting and Predictive Data Partnership

NASCAR, nVenue Announce Sports Betting and Predictive Data Partnership

nVenue to develop in-race micro-betting markets and predictive content for NASCAR

 

DAYTONA BEACH, Fla. (August 24, 2023) – NASCAR® and nVenue, announced today a groundbreaking multi-year partnership to develop in-race micro-betting markets and predictive content for race fans nationwide. As part of the agreement, NASCAR will work with nVenue, an innovative micro-betting technology company, as an official micro-betting data and technology provider.

 

NASCAR's active commitment to fostering innovation and enhancing the fan experience, combined with nVenue's specialized technological expertise, has strategically positioned the collaboration for a resounding success.

 

"This collaboration epitomizes a shared vision to entertain fans and enhance the race viewing experience," said Joe Solosky, NASCAR managing director of sports betting. "We are thrilled to pair our racing product with expert technology like nVenue's to bring micro-betting to NASCAR fans going forward."

 

As an official micro-betting partner, nVenue will collaborate directly with the league to design and develop in-race odds for delivery to NASCAR fans via sportsbooks and operators. Unlike traditional betting markets focused on the end-of-race outcome, in-race markets will include unique betting windows such as stage results, qualifying, pit road betting opportunities, and more. nVenue will leverage official live racetrack data along with historical race data points to generate predictions and odds for each race and driver. These newly developed betting opportunities present thousands of additional ways for fans to engage throughout a single race.

 

"nVenue is thrilled to partner with the NASCAR team to build the future of in-race betting and live engagements to delight fans for years to come," says Kelly Pracht, CEO and Co-Founder of nVenue.  She continued, "It is a terrific match: nVenue brings the real-time predictive sports platform designed for micro-bets and media, and NASCAR brings the mind-share and reach of a league ready to innovate leveled-up fan experiences. We predict this industry-first collaboration will be significantly beneficial not only for sportsbooks and media, but also for NASCAR's base of knowledgeable, and new fans."

 

About NASAR

Celebrating its 75th Anniversary in 2023, the National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation's major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Sprint Race, NASCAR Mexico Series, NASCAR Pinty's Series (Canada), NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races annually in 12 countries and more than 30 U.S. states. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat ('NASCAR').

 

 

About nVenue

Launched in 2018, nVenue's real-time betting and predictive data engine leverages machine learning and AI to generate thousands of real-time probabilities and meticulously curated micro-bets for sportsbooks and operators. Additionally, their captivating betting and predictive content can be packaged for in-app experiences and broadcasts. To date, nVenue's mature engine has surpassed over 1 billion predictions delivered across its MLB, NFL and NBA offerings. NBA League Pass debuted nVenue's NBA markets to international audiences via an interactive overlay during the NBA Finals in 2023. nVenue currently powers all of the on-screen predictive analytics for Friday Night Baseball on Apple TV+. The company is based in Dallas, TX.

 


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Posted by Marc Patrick Roy at 24.8.23 0 comments

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