DELAWARE SPEEDWAY DEVELOPS PROMOTIONAL PARTNERSHIP WITH LONDON KNIGHTS
London, ON (March 24, 2010): Delaware Speedway, the NASCAR-affiliated racetrack located just west of the city, and London’s championship-winning OHL team, The London Knights, are forging a new
professional partnership that will bring hockey players to the paved oval track at Delaware and put race cars on display at the John Labatt Centre.
Hockey fans at the JLC will soon notice a backlit Delaware Speedway sign on the upper level of the venue and Delaware’s logo on the Knights’ website. NASCAR Whelen All-American Series Cars will make special appearances at the JLC during select Knights games and race fans can also look forward to meeting London Knights players at the track this season. (Specific dates tbd.)
Delaware Speedway General Manager Joe Czernai says the new alliance is an important one for the
racetrack. “We’re proud to be associated with the London Knights, their fans and corporate partners
and we hope this will be the start of a long-standing relationship.”
Delaware Speedway is a proud supporter of the London Knights Hockey Club and is cheering the team
on as it continues round one of the OHL playoffs against the Guelph Storm. Delaware is sponsoring the
playoff broadcasts on 1290 CJBK and sponsoring each game’s Three Stars. The Knights lead the best-of-seven series 2-1. Go Knights Go!
Visit Delaware Speedway online: www.delawarespeedway.com
London Knights: www.londonknights.com
For more information contact:
Lisa Brandt, Publicity
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