2025-04-13

​NASCAR & Elevate Partner to Create “NASCAR ONE Fueled by Elevate,” A New Premium Experience Program with Offerings Across 13 Racetracks

NASCAR & Elevate Partner to Create "NASCAR ONE Fueled by Elevate,"

A New Premium Experience Program with Offerings Across 13 Racetracks

 

New Program Expands More Than a Decade of Partnership with NASCAR

 

NASCAR ONE Fueled by Elevate Packages Now On-Sale at NASCARONE.COM

 

DAYTONA BEACH, Fla. (April 10, 2025) – Today Elevate, an award-winning, global integrated agency network helping properties in sports and beyond, has announced a partnership with NASCAR to co-develop NASCAR's new experiential premium hospitality program: NASCAR ONE Fueled by Elevate. The multi-year partnership will see Elevate Experiences, the agency's best-in-class premium event and experiential hospitality division, develop unique premium experience packages, including track access, standalone events, camping enhancements, and more across 22 events at 13 NASCAR racetracks. 

 

Elevate Experiences will lead commercialization, from overall strategy, product development, business operations, and guest service, to execution of event-day operations, and more. New NASCAR ONE premium experiential offerings will build upon popular NASCAR VIP experiences including one-of-a-kind on-track opportunities, NASCAR driver and legend events and photo opportunities, specialty programming, and more. Fans can purchase NASCAR ONE packages at www.nascarone.com.

 

"Developing these new VIP experience packages is a testament to our shared commitment to delivering unparalleled fan experiences. Together, Elevate and NASCAR are redefining what it means to be part of the NASCAR community, and I'm thrilled to see this collaboration elevate the sport's engagement with its most passionate supporters," said Flavil Hampsten, Elevate President of Property Sales.

 

"Elevate has been a valued and trusted partner for over a decade, so we are proud to expand our collaboration in developing NASCAR ONE," said Kari Gritton, Senior Vice President, Consumer Strategy, NASCAR. "As our sport continues to grow, this new experiential premium hospitality program will offer unique experiences that will take our NASCAR experience to another level."

 

"Elevate is proud to stand alongside NASCAR in developing the next generation of premium experiences to meet this critical moment in NASCAR's growth," said Dan Rosenthal, Senior Vice President, Elevate Experiences. "The introduction of 'NASCAR ONE Fueled by Elevate' will create unforgettable moments that reflect the passion and diverse interests of NASCAR fans while introducing new audiences to opportunities across the sport."

 

Click here to download still images from Elevate-operated premium hospitality events and experiences at the 2024 NASCAR spring races at Martinsville Speedway, Talladega Superspeedway, and Kansas Speedway. Please credit Elevate / NASCAR. 

 

With the announcement of NASCAR ONE, Elevate builds upon its long history working alongside NASCAR on strategy consulting, ticketing and dynamic pricing, experiential design, and more. In 2024, Elevate Experiences designed, curated, sold, and delivered original premium experiential hospitality offerings for the Shriners Children's 500 at Phoenix Raceway, Cook Out 400 at Martinsville Speedway, Geico 500 at Talladega Superspeedway, and AdventHealth 400 at Kansas Speedway. This season, Elevate has delivered premium experiences for the DAYTONA 500, Rolex 24, and DAYTONA Supercross at Daytona International Speedway, Shriners Children's 500 at Phoenix Raceway, and Straight Talk Wireless 400 at Homestead-Miami Speedway.

 

The Official Partnership announcement follows a consulting relationship between Elevate and NASCAR dating back to 2014; which has seen the agency utilize its Insights, Experiences, Marketplace, Creative, and Talent Divisions to provide revenue-driving solutions. Notably, Elevate Creative (via Infinite Scale) has supported over nine NASCAR motorsports tracks and events since 2007; including designing and installing wayfinding and partnership creative at the Chicago Street Race, and designing the midway and injector graphics packages at Daytona International Speedway as part of the 2016 Daytona Rising venue reimagination. 

 

To service the new NASCAR ONE, Elevate Experiences and Insights will create, deliver, and analyze dynamic NASCAR guest and stakeholder feedback to develop optimal premium experiential hospitality offerings, programming, pricing, and more; creating VIP opportunities that anticipate and exceed guest expectations, priorities, and passions.

 

About Elevate

Elevate is a global, integrated agency network committed to helping properties, brands, and universities forge deeper connections with their audiences to unlock growth. Serving more than 1,000 clients across sports, entertainment, consumer products, retail, and more, Elevate transforms followers into devoted fans.

 

An agency rooted in innovation, Elevate leverages EPIC, its proprietary intelligence platform powered by advanced data and AI technology. EPIC integrates tools for consumer insights, ticketing, property analytics, and more, empowering clients to maximize ROI, enhance fan engagement, and craft campaigns that foster lasting loyalty.

 

Founded in 2018, Elevate partners with clients worldwide from offices across North America, Europe, Asia, and Australia. For more information, visit us at www.oneelevate.com.

 

About NASCAR

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation's major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.

 

For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook. 






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Posted by Marc Patrick Roy at 13.4.25 0 comments

2025-04-11

Airborne Park Speedway Opening Day Set for Sunday, April 13

PLATTSBURGH, Ny.-- Since 1954 racers have come from far and wide to tempt fate and chase the checkered flag in Plattsburgh. In the 70 years since that 1954 season, a boatload of history has been written page by page on the western shores of Lake Champlain. A new page will be written on Sunday.

The 2025 season opener at Airborne Park Speedway is this Sunday, April 13 at 2 PM featuring the 40-lap, $4,000-to-win Leon Gonyo Memorial for the 358 Modifieds and all other regular classes with the limited sportsman and crown vics joining in on the fun.

The sportsman will run 30 laps for a $1,500 winner's share, beginning the chase for the 2025 season championship.

In 2024, the opener was postponed until May 9 when Tim Fuller took home the top prize in the 358 modifieds and Donovan Lussier exploded onto the scene with a dominant sportsman win. Tylor Terry went 10th to 1st to win the renegade feature while Nick Harnden was the mini-stock victor in the A-main and Josh Blake won the B-feature. 108 cars were in the pit area.

For the 2025 season, racing at the Airborne Park Speedway is once again powered by New England Ford Dealers and will be streamed live on www.dirttrackdigest.tv. Rob Knowles, Marty Kelly III and special guest Keith Harrington will have the call of the action, which can also be listened to live from anywhere via the myracepass app.

Hoosier racing tires, VP 109 and D98 fuels will be available by drum and Sunoco DB98 fuel (limited sportsman and renegades) will also be available, both by drum and at the pump. Elmo's Speed and Supply will once again supply Airborne Park's racers with a complete line of parts in 2025.

The pits will open at 10 AM with the grandstands opening up at noon. Cars will hit the track for hot laps at 1:30 and racing will begin at 2 PM. General admission is $15 with kids 12 and under being admitted for free. Pit passes are $35 for Airborne Park members and $45 for non-members. To cut down on opening day gate lines, drivers and crew members are strongly encouraged to fill out their license forms and car registrations ahead of opening day and submit them to the speedway by e-mail.


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Posted by Marc Patrick Roy at 11.4.25 0 comments

2025-04-10

NASCAR Partners with Recast to Expand Global Reach and Drive Fan Engagement

              

 

NASCAR Partners with Recast to Expand Global Reach and Drive Fan Engagement

 

NASCAR and Recast launch its new partnership to increase viewership options and drive fan engagement in select international markets

 

Edinburgh, Scotland, April 10, 2025 – NASCAR, America's premier motorsport organization, has partnered with Recast, the premium fintech-for-media company to enhance access for motorsports fans worldwide.

 

With three National Series in the United States – the NASCAR Cup Series, NASCAR Xfinity Series and NASCAR CRAFTSMAN Truck Series – as well as International Series in Mexico (NASCAR Mexico Series), Canada (NASCAR Pinty's Series), Europe (NASCAR Whelen Euro Series), and Brasil (NASCAR Brasil Sprint Race) NASCAR boasts a global footprint, with Cup Series broadcasts available in more than 190 countries and 26 languages. While NASCAR enjoys long-standing broadcast partnerships across the globe, its international fanbase is expanding, creating a growing demand for flexible, direct access to race day content across the globe. At launch, content will focus primarily on the NASCAR Xfinity Series and CRAFTSMAN Truck Series races.

"Our collaboration with Recast is a game-changer in how we connect with our global fanbase. NASCAR has an incredibly passionate international audience, and this partnership allows us to meet them where they are, on a flexible basis particularly for those who don't have access to NASCAR racing via an in-market broadcast." said Nick Skipper, Managing Director, Media Strategy at NASCAR. "By leveraging Recast's innovative technology, we can expand our reach into underserved markets while gaining valuable insights into fan engagement. This is an exciting next chapter for how NASCAR content is distributed and consumed worldwide."

By integrating RecastPay into their site, NASCAR can now offer international consumers seamless, flexible, pay-as-you-go access to NASCAR racing in key global markets, ensuring that fans worldwide can experience the action on their terms—without the need for a subscription.

"This partnership with NASCAR represents a major step forward in the evolution of sports content distribution," said Andy Meikle, Founder & CEO of Recast. "Fans are demanding greater flexibility, and the traditional one-size-fits-all subscription model is no longer the only option. By combining NASCAR's thrilling racing with Recast's cutting-edge payment technology, we will unlock new audiences via our unique affiliate engine, deliver new revenue streams, and provide NASCAR with powerful data-driven insights to fuel future growth. NASCAR is leading the way in embracing the future of sports media, and we're proud to be partnering with them in leading this transformation."

Unlocking Global Audiences with Recast

RecastPay empowers media owners to sell any form of media or digital asset at a fair and affordable price, directly to any consumer. Users sign up for free and only pay for what they want, making NASCAR events more accessible than ever.

Designed to deliver new revenue by complementing existing monetization strategies, Recast provides a powerful solution for organizations seeking to expand their global audience, unlock dark markets, and increase engagement through content syndication and affiliate distribution on a pay-per-view basis.

How NASCAR Will Utilize Recast:

  • Flexible Global Access – NASCAR will leverage RecastPay, a universal media wallet to provide flexible access to Xfinity and CRAFTSMAN Truck Series races internationally, in territories where traditional broadcast is currently unavailable.
  • Seamless Integration – Content will be easily accessible via NASCAR's official website, NASCAR.com/watchnow, ensuring a frictionless user experience.
  • Data-Driven Growth – NASCAR will gain direct access to opted-in email addresses and in-depth audience insights from every transaction, enabling smarter engagement strategies. This creates new opportunities for audience engagement and monetization while strengthening relationships between brands, creators, and consumers.
  • Content Syndication & Affiliates – Recast's Syndication & Affiliate Engine will incentivize their community, media sites and brands to promote NASCAR races, expanding reach at no cost and driving new revenue streams with each approved affiliate earning immediately for every referred transaction.

NASCAR's partnership with Recast exemplifies the future of media distribution—offering unmatched flexibility, unlocking new audiences, and driving sustainable monetization through cutting-edge micropayment solutions. As Recast continues to redefine how media is accessed and valued, this collaboration highlights its commitment to empowering media owners and enhancing the fan experience worldwide. By providing seamless, subscription-free access to NASCAR races, Recast is setting a new standard for the industry, ensuring that audiences everywhere can engage with the content they love—on their terms.

 

About Recast

Recast is a premium fintech solution empowering media owners to sell any digital media or asset direct-to-consumers, or via affiliates, anywhere, at any price - starting from just $0.01. Every transaction is powered by RecastPay — a universal media wallet that integrates seamlessly into any platform with no upfront costs, providing consumers with flexible, subscription-free purchasing power.

Recast's proprietary affiliate and syndication engine allows media owners to incentivize approved third parties to promote and sell their media, with revenue instantly distributed to all stakeholders. Recast's integrated data and marketing tools help media owners understand audience behavior, optimize content performance, and engage directly with consumers to drive maximum value.

Based in Edinburgh and backed by US VC Morpheus Ventures, Recast is redefining how media is valued and monetized.

About NASCAR

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 15 of the nation's major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.

For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook. 


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Posted by Marc Patrick Roy at 10.4.25 0 comments

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