Warfield Promoted To Director Of NMG/Entertainment Marketing Communications
For Immediate Release NASCAR Integrated Marketing Communications Bolsters Team New Personnel In Other Key Areas Added To Division DAYTONA BEACH, |
The IMC team members receiving promotions are Scott Warfield to director of NASCAR Media Group/entertainment marketing communications, Amanda Ellis to senior manager of NASCAR competition communications, and Jason Christley to senior manager of NASCAR competition communications, developmental series. New personnel added to IMC are Kurt Culbert, director of stakeholder communications, Zack Albert, manager of sport services and Matt Ciesluk, director of strategic media projects. “We’re thrilled to promote a trio of our team members who excelled in 2011 when a new Integrated Marketing Communications model was introduced to NASCAR,” said Brett Jewkes, chief communications officer. “At the same time, the addition of Kurt, Zack and Matt demonstrates NASCAR’s on-going commitment to build the communications group as part of our long-term plan to be more proactive in how we tell the story of our sport.” In his expanded role, Warfield will lead strategic communications efforts in support of three significant business arms of NASCAR: NASCAR Media Group, NASCAR Entertainment Marketing and NASCAR Broadcasting. Warfield previously served as director of marketing, media and public relations for Motorsports Authentics and was the lead staff writer for motorsports and Major League Soccer for the Sports Business Journal. Ellis oversees communications efforts for the NASCAR Camping World Truck Series and, in her enhanced role, will assume additional responsibilities across all NASCAR series. Before joining NASCAR, she worked in the industry for Turner Motorsports, NASCAR Sprint Cup Series driver Martin Truex Jr. and Bobby Hamilton Racing. In her second season with Bobby Hamilton Racing, Ellis was named the 2007 NASCAR Camping World Truck Series Public Relations Representative of the Year.
Culbert brings more than a dozen years of NASCAR expertise to the position, having worked with NASCAR personnel and stakeholders throughout his previous roles including most recently with Taylor. Previously, as manager of marketing communications for three years with the Sprint Corporation, Culbert initiated and managed the company’s relationships with NASCAR industry stakeholders and oversaw all contractual assets with teams and drivers. In addition, he worked closely with the sanctioning body to plan and execute a fully-integrated marketing and public relations campaign in support of Sprint’s multi-million dollar NASCAR series entitlement sponsorship. Culbert also worked closely with the NASCAR industry in previous roles with Carter Ryley Thomas (now CRT/Tanaka), Keystone Marketing and The Lynchburg News and Advance. Albert joined NASCAR after 11 years as a reporter, editor and online producer for USA Today. A native North Carolinian with deep roots in the sport, Zack brings more than 20 years of experience covering auto racing in print and online media. He will assist in maintaining NASCAR's media website by producing news releases and multimedia, and will be a key contributor to NASCAR's social and digital media outreach. Throughout his career as a professional in the public relations field, Ciesluk (Chess-luck) has worked closely with NASCAR, its media members and its partners. He comes to NASCAR from Catalyst Public Relations where he oversaw the day-to-day operations of the Charlotte office and led the PR operations for several Fortune 500 companies. In addition, Ciesluk managed and executed the NASCAR Sprint Cup Series consumer marketing communications programs for several key sponsors and also has worked on media relations activations with dozens of NASCAR Sprint Cup Series tracks, drivers and racing teams. About NASCAR The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR races are broadcast in more than 150 countries and in 20 languages. In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED and SiriusXM Satellite Radio. NASCAR fans are among the most brand loyal in all of sports, and as a result more Fortune 100 companies participate in NASCAR than any other sport. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach, Fla., NASCAR has offices in eight cities across North America. The next NASCAR Sprint Cup Series race will be the 54th Annual Daytona 500 which will air Feb. 26 on FOX at 1 p.m. ET. For more information and a complete schedule, visit www.nascar.com. Follow NASCAR on www.facebook.com/NASCAR or on Twitter: @NASCAR. For additional information, contact: David Higdon, NASCAR Integrated Marketing Communications |
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