NASCAR Teams with Latino Superstar Eugenio Derbez to Develop Original Comedy Film

NASCAR Teams with Latino Superstar Eugenio Derbez to Develop Original Comedy Film

Project brings together the biggest name in Motorsports and Mexico's brightest movie star to create a full-length feature


DAYTONA BEACH, Fla. (August 17, 2015) – NASCAR® announced today it has teamed up with Eugenio Derbez, one of Mexico's most-recognizable stars, to collaborate on an original, full-length comedy movie.


Long heralded as one of Mexico's most popular actors, writers, directors and producers, Derbez broke-through on a global level with the 2013 hit film Instructions Not Included. Derbez was named No. 1 on Variety's Power of Latinos List in 2014, along with actress Sofia Vergara. NASCAR's popularity among Latinos has increased in recent years, as drivers such as Cuban-American Aric Almirola and Mexican Daniel Suarez have seen increasing success in both the NASCAR Sprint Cup Series™ and NASCAR XFINITY Series™. Derbez raced competitively in Mexico and has a deep passion for the sport.


"I'm really excited about doing a movie with NASCAR," said Derbez. "They have built an amazing organization with an undeniable fan base. I'm humbled that they want to work with me and think we can do something very special together."


Benjamin Odell, partner with Derbez's production company, 3Pas Studios, will serve as producer of the project along with Derbez. Zane Stoddard, vice president of NASCAR's entertainment, marketing and content development division, will serve as executive producer.


"Eugenio is one of the biggest Hispanic stars in the world and we are extremely excited to partner with him on this project," said Stoddard. "NASCAR's Hispanic fan base has grown tremendously in recent years and we believe this project is a fantastic opportunity to further engage this audience with a great story inside our sport."


Based in Los Angeles, NASCAR's Entertainment Marketing and Content Development division develops and produces quality television, film and digital projects on behalf of the sport. The Entertainment Marketing and Content Development division seeks to access a younger and more diverse audience through the development of original content, the integration of NASCAR drivers into existing programming, and talent acquisition for races and industry events.  


Derbez is represented by UTA and attorney Howard Abramson of Behr Levehson Levy. 3Pas Studios has a first look deal with Pantelion Films, the joint venture between Lionsgate and Mexico's Televisa Studios.



The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the TUDOR United SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit http://www.NASCAR.com and http://www.IMSA.com, and follow NASCAR atwww.Facebook.com/NASCAR and Twitter: @NASCAR.


Sammy Eanes

NASCAR Integrated Marketing Communications

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