2012-02-25

3M, USG And Freescale Add Special Awards To 2012 NASCAR Contingency Program

Contingency Partners Continue Support Of NASCAR Sprint Cup, NASCAR Nationwide, NASCAR Camping World Truck Series Teams With Per­ Race and Year­-End Awards

 

DAYTONA BEACH, Fla. (Feb. 21, 2012) – As teams make final preparations to start the 2012 race season, the National Association for Stock Car Auto Racing (NASCAR) announced the lineup of 2012 NASCAR Contingency Program sponsors for all three national series.

 

The NASCAR Contingency Program is administered by the Charlotte, N.C. ­based NASCAR Automotive Group. The program strives to build strong relationships with high­ quality, performance­ driven brands that are leaders in their respective categories, and award money to NASCAR teams via per ­race and year-end awards. Competitors become eligible for prize money by displaying sponsor decals on the front fender of their race cars and trucks. In some instances, use of a sponsor’s product is also required.

 

Three new special awards highlight the 2012 contingency program award lineup. This season, longtime NASCAR Official Partner and Roush Fenway Racing primary sponsor 3M will present the 3M Lap Leader Award in the NASCAR Sprint Cup and NASCAR Nationwide Series. The award will go to the eligible driver who leads the most laps in each race throughout the season. USG Corp., the Official Building Product Supplier of NASCAR, will present the USG "Improving the Finish" Award to the eligible NSCS driver who improves the most positions from starting position to finishing position in each NSCS race event.

 

Freescale, the Official Automotive Semiconductor of NASCAR, is not only helping to usher in electronic fuel injection to the NASCAR Sprint Cup Series, but also will present a new contingency special award to NSCS competitors. The Freescale "Wide Open" Award will be given to the eligible NSCS driver that is the most aggressive during the final 20% of the race, measured by having the throttle “wide open” the greatest amount of time, and finishing in the top five.

 

“As one of the largest suppliers of electronics for automotive, networking, consumer and industrial products, Freescale is known for high performance products and for pushing technology to the limits,” said Rich Beyer, chairman and CEO of Freescale Semiconductor. “We want to reward that same kind of performance on the track.”

 

“We are very pleased to have a strong lineup of NASCAR Prize Money & Decal Program sponsors in the national series this year including new special awards from our dedicated partners 3M, USG and Freescale,” said Todd Armstrong, managing director, NASCAR Automotive Group. “NASCAR contingency sponsors and teams display a level of synergy and teamwork that is unparalleled in sports and continues to be one of the major reasons companies choose to partner with NASCAR.”

 

Below is the 2012 national series sponsor lineup and special awards:

·         3M – NSCS*, NNS*

- Lap Leader Award

·         ARP Fasteners – NNS

·         Auto Meter Gauges – NSCS, NNS, NCWTS

·         Competition Cams – NSCS, NNS, NCWTS

·         Coors Light – NSCS*, NNS*, NCWTS* (Keystone Light)

                - Pole Award

·         DIRECTV – NSCS*

- Crew Chief of the Race/Year

·         Edelbrock Intake Manifolds – NSCS, NNS, NCWTS

·         Featherlite – NNS*, NCWTS*

- Most Improved Driver Award

·         Freescale – NSCS*

- Wide Open Award

·         Goodyear Tires – NSCS*, NNS*, NCWTS*

- Goodyear Tires Award to Series Champions

·         Growth Energy/American Ethanol – NSCS*, NNS*, NCWTS*

- Green Flag Restart Award (NSCS)

- Awarded to Series Champions (NNS, NCWTS)

·         Holley Throttle Bodies/Carburetors – NSCS (throttle bodies), NNS, NCWTS

·         JE Pistons – NNS, NCWTS

·         JEGS – NSCS, NNS

·         K&N Filters – NSCS, NNS, NCWTS

·         Lincoln Electric – NSCS, NCWTS

·         MAHLE Clevite – NSCS*, NNS*, NCWTS*

- Engine Builder of the Race/Year Award

·         Mechanix Wear – NSCS*, NNS, NCWTS

- Mechanix Wear Most Valuable Pit Crew (Quarterly/Year ­End)

·         Mobil 1 – NSCS*, NNS*, NCWTS*

- Driver of the Race/Year

·         MOOG Steering & Suspension – NSCS*, NNS, NCWTS

- Problem Solver of the Race/Year

·         MSD Ignition – NNS, NCWTS

·         Simpson Firesuits – NNS, NCWTS

·         Sunoco – NSCS*, NNS*, NCWTS*

- Diamond Performance Award to Series Champions

- Rookie of the Year

·         USG – NSCS*

- Improving the Finish Award

 

*Indicates Special Award sponsor with a year -end bonus.

 

For a detailed description and special award standings of national series awards presented via the NASCAR Contingency Program please visit www.nascarmedia.com.

 

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR is the No. 1 spectator sport – with more of the top 20 highest attended sporting events in the U.S. than any other sport, and is the No. 2 rated regular season sport on television. NASCAR races are broadcast in more than 150 countries and in 20 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. Also part of NASCAR is Grand-­Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Bentonville (Ark.), Mexico City, and Toronto.

 

About NASCAR Automotive

The NASCAR Automotive Group, based in the Charlotte, N.C. office, supports sponsorship and licensing partnerships of companies in the automotive category and the NASCAR Contingency Program. Under the NASCAR Performance brand, automotive partners build brand awareness and sales of their products and services via an integrated marketing program. The program includes: The NASCAR Technical Institute – a branch of Universal Technical Institute Inc. (UTI) that trains automotive technicians for the workforce; a weekly TV show on SPEED called “NASCAR Performance”; a national radio show called “NASCAR Performance Live” on MRN and NASCAR SIRIUS XM Radio; and print and online media programs with the BABCOX family of automotive magazines and NASCAR.COM. For more information, visit www.NASCAR.COM/auto.

 

 

No comments: