3M Automotive Aftermarket and NASCAR Announce Partnership for Five Years
3M Division continues NASCAR sponsorship going back nearly 20 years
ST. PAUL, Minn. & DAYTONA BEACH, Fla. (November 6, 2015) – NASCAR® and 3M Automotive Aftermarket Division today announced a five-year extension to their long-standing Official Partnership. As part of the agreement, 3M Automotive Aftermarket will continue its nearly two-decade NASCAR Sprint Cup Series contingency sponsorship that provides many of its innovative automotive products and solutions used in race cars and race shops throughout NASCAR.
As an Official Partner, 3M Automotive Aftermarket Division will continue to carry the NASCAR bar mark on key product categories sold to car enthusiasts everywhere and to professional auto repair shops. In addition, the division will collaborate with the NASCAR R&D Center to integrate 3M automotive products and solutions into the sport.
"For years, 3M has provided science-driven products to solve NASCAR's toughest challenges in the garage, in the car and at the track, and we are very proud of this long-standing and successful relationship," said Laurie Altman, vice president and general manager, 3M Automotive Aftermarket Division. "Race teams can continue to have access to advanced 3M solutions that save time in car construction, enhance the paint process and make repairs easier during a race weekend. Our customer base is rich with fans of the sport, and this relationship allows us to spend time with those fans over several race weekends."
3M Automotive Aftermarket Division will kick off its partnership with NASCAR during the 2016 Daytona 500®.
"Our long-standing partnership is driven by the authentic integration of 3M products across our sport," said Steve Phelps, executive vice president and chief marketing officer, NASCAR. "This agreement continues the recent trend of innovative companies partnering with NASCAR to ensure we deliver the best racing product in the world."
3M automotive products keep the world on the move, with innovative solutions for building, repairing and maintaining vehicles. From the collision repair professional to the individual vehicle enthusiast, people around the world trust 3M products to protect, repair and keep their vehicles looking showroom new. And 3M's commitment to this industry extends beyond product performance to a careful stewardship of the world's resources and environment. Serving the needs of its customers has made 3M a trusted leader in vehicle care and repair, and 3M is dedicated to earning that trust each and every day.
For more information about 3M automotive products, contact 1-877-MMM-CARS, contact your local 3M Distributor or 3M Sales Representative or visit the website at www.3Mcollision.com. Follow 3M AAD on Facebook at www.facebook.com/3MCollision and on twitter @3M_Collision and Instagram @3MCollision.
Tune-in to the Chase for the NASCAR Sprint Cup™ Eliminator Round's™ second race, the AAA Texas 500 at Texas Motor Speedway, on Sunday, Nov. 8 at 2 p.m. ET on NBC, SiriusXM NASCAR Radio and PRN, with additional coverage on NASCAR.com.
At 3M, we apply science in collaborative ways to improve lives daily. With $32 billion in sales, our 90,000 employees connect with customers all around the world. Learn more about 3M's creative solutions to the world's problems at or on Twitter @3M or @3MNewsroom.
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint Cup SeriesTM, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit http://www.NASCAR.com andhttp://www.IMSA.com, and follow NASCAR at www.Facebook.com/NASCAR and Twitter: @NASCAR.
NASCAR Integrated Marketing Communications
3M Automotive Aftermarket Division