NASCAR and Mack Trucks Announce Multi-Year Partnership
Iconic Mack Trucks to Transport NASCAR in Custom-Engineered Haulers
DAYTONA BEACH, Fla. (Feb. 16, 2016) – Mack Trucks, one of the most iconic American brands, has entered into a multi-year national sports partnership with NASCAR. The collaboration designates Mack Trucks as the "Official Hauler of NASCAR®."
Each and every race week, NASCAR transports equipment and technology essential for facilitating the best racing in the world. Logging 450,000 miles a year, NASCAR has a unique travel structure that presents logistical challenges unlike any other sport. Mack, a leader in the design, engineering and production of heavy duty trucks, is providing custom-designed Mack® Pinnacle™ high-rise sleeper models that specifically meet NASCAR's needs. All Mack trucks sold in the U.S. are made in America.
"The Mack Trucks brand has been a part of American culture for more than a century and is globally recognized for manufacturing a best-in-class product," said Steve Phelps, NASCAR executive vice president and chief marketing officer. "The custom-designed Pinnacle models are masterfully engineered and we are proud that they will lead the NASCAR convoy to the track each race weekend."
With its legendary Mack durability and performance, the Pinnacle model is the ideal truck to handle NASCAR's demanding schedule. Each of the trucks is equipped with a 505-horsepower, 13-liter Mack MP8® engine, the productivity-boosting Mack mDRIVE™ automated manual transmission and Mack's GuardDog® Connect telematics system. GuardDog Connect maximizes a truck's uptime by proactively monitoring the truck's performance and alerting customers to potential concerns.
Mack Trucks will utilize the partnership to engage dealers and potential customers across the nation year round. Additionally, Mack Trucks joins the NASCAR Fuel for Business Council®, which brings together an exclusive group of nearly 60 Official NASCAR Partners four times per year to construct customized deals that help address specific business needs.
"We're extremely excited about this partnership," said John Walsh, Mack vice president of marketing. "Joining forces with NASCAR offers us the opportunity to use the sport to exemplify the quality and reliability we've proven for more than a century."
NASCAR's Mack Pinnacle models embarked on the fleet's maiden journey to open the season at Daytona International Speedway in February. NASCAR will officially launch its 2016 season in the world's first motorsports stadium, a world class facility with premium amenities unmatched in the industry, with the 58th annual DAYTONA 500.
The NASCAR Sprint Cup Series season will kick off at the DAYTONA 500 on Sunday, February 21 at 1 p.m. ET on FOX, MRN and SiriusXM NASCAR Radio.
About Mack Trucks
Dedicated to quality, reliability and total customer satisfaction, Mack Trucks, Inc., has provided its customers with innovative transportation solutions for more than a century. Today, Mack is one of North America's largest producers of heavy-duty trucks, and Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks and diesel engines sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality and ISO 14001 standard for environmental management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations' public information campaign aimed at enhancing the safety of our nation's roadways.
Mack Trucks, Inc. is part of the Volvo Group, one of the world's leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The Group also provides complete solutions for financing and service. The Volvo Group, which employs about 100,000 people, has production facilities in 19 countries and sells its products in more than 190 markets. In 2014, the Volvo Group's sales amounted to about $38.2 billion. The Volvo Group is a publicly-held company headquartered in Gothenburg, Sweden. Volvo shares are listed on Nasdaq Stockholm and are traded OTC in the U.S.
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit http://www.NASCAR.com and http://www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat ('NASCAR').
NASCAR Integrated Marketing Communications