NASCAR and Freshstone Brands Announce Multiyear Partnership
NASCAR and Freshstone Brands Announce Multiyear Partnership
Freshstone joins NASCAR Pinty's Series as official partner, contingency award sponsor
DAYTONA BEACH, Fla. (May 12, 2023) — NASCAR today announced a multiyear partnership agreement with Freshstone Brands as an Official Partner of NASCAR Canada and the NASCAR Pinty's Series.
As part of the agreement, Freshstone Brands will sponsor the "Tiffany Gate Midway Point of the Race" Award in all NASCAR Pinty's Series races. The award goes to the driver that is the midway leader of the race.
"We are thrilled this partnership with Freshstone Brands will benefit the entire NASCAR Canada industry, including our teams and fans," said Chad Seigler, NASCAR Chief International Officer. "Freshstone's commitment to rewarding teams for on-track accomplishments will help us continue to attract the best drivers and teams in Canada. Through exciting on-site activations, Freshstone will give our fans more options to enjoy while at the racetrack."
Based in Burlington, Ontario, Freshstone Brands is a market leader in prepared meals, serving customers across Canada. Freshstone is the parent company for brands including Tiffany Gate, Kingsway Food, Keybrand, Kitchen Partners and Johnston's Home Style Products.
"Our team at Freshstone is excited to launch this partnership with NASCAR to showcase our new retail brands and wide assortment of products alongside some of the best motorsport racing in Canada," said Jennifer Booth, Freshstone Brands Partnership and Media Manager. "We look forward to integrating our Freshstone Racing brand and interacting with NASCAR fans and teams during our trackside activations that will offer a unique race day experience to connect our brand with race fans across Canada."
The 2023 NASCAR Pinty's Series season builds upon 17 years of history as the series visits some of the country's most famous tracks and beautiful provinces, including two stops at Canadian Tire Motorsport Park (CTMP), a trip over the ocean to Eastbound Speedway in Newfoundland and Labrador, the streets of Toronto, and the illustrious Grand Prix of Trois-Rivieres (GP3R).
The series will also make its return to dirt at Ohsweken Speedway for a two-night event. Freshstone will star as the entitlement sponsor on the first night (Monday, Aug. 14), while the NASCAR Pinty's Series will celebrate its 200th race on night two (Tuesday, Aug. 15).
All NASCAR Pinty's Series races stream live on TSN's new subscription based, streaming platform, TSN+ and FloRacing in the United States. Tape-delay broadcasts air on TSN and RDS2 in Canada.
Fans can stay connected to the NASCAR Pinty's Series – and all things NASCAR in Canada – at www.nascar.ca, on Twitter, Facebookand Instagram.
About NASCAR
Celebrating its 75th Anniversary in 2023, the National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation's major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Sprint Race, NASCAR Mexico Series, NASCAR Pinty's Series (Canada), NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races annually in 12 countries and more than 30 U.S. states. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat ('NASCAR').
About Freshstone Brands
Freshstone Brands Inc. is a premier manufacturer of high-quality prepared food products that services the retail, foodservice, and co-manufacturing channels. We have 6 Kitchens, and 1 Distribution center strategically placed around Canada and near the US border. At Freshstone Brands, we pride ourselves on our values of people, teamwork, customers, priority focus and continuous improvement. The Kitchen is where people come together!
Contact:
Caitlin Patrick
NASCAR Pinty's Series
--Les Entreprises M.P. Roy Inc.
424 Justin, Laval, QC H7P 5V9
T: 514-907-1773 (Montréal) or/ou 418-210-3986 (Québec) or Toll-free / ou sans-frais 1-877-35-MPROY (67769) Extension / poste 35
C: 514-942-6843
Email: mproy@lesentreprisesmproyinc.com
Fières de distribuer les produits RACING ELECTRONICS, RACECeiver, MYLAPS, MAGNUS RACING PRODUCTS, LEAF RACEWEAR, ARBODIES, PORTCITY RACECARS, JOES RACING PRODUCTS, SWIFT SPRINGS, LONGACRE RACING PRODUCTS, COLEMAN RACING, HANS, SIMPSON, IMPACT, WINTERS, JONES, KRC, BASSETT, RE-PLAY, CHASECAM, GO-PRO HERO, THE JOIE OF SEATING, KIRKEY FABRICATION
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