NASCAR SELECTS 1/ST TECHNOLOGY AS PARI-MUTUEL BETTING PLATFORM PROVIDER
NASCAR SELECTS 1/ST TECHNOLOGY AS PARI-MUTUEL BETTING PLATFORM PROVIDER
DAYTONA BEACH, Fla. (February 20, 2025) – NASCAR and 1/ST TECHNOLOGY, Thoroughbred racing and gaming's largest technology company specializing in pari-mutuel betting solutions, today announced a first-of-its-kind pari-mutuel betting partnership that will power the stateside launch of pari-mutuel NASCAR wagering, across web, mobile app, digital channels and retail or event locations in eligible U.S. jurisdictions.
Pari-mutuel betting allows operators to offer high-variability event markets that include many potential outcomes and bet types by taking a percentage of the total dollars wagered, in a risk-free environment. Today, it is the primary form of wagering on thousands of global horse racing events, while also offered on sporting events, handling over $100 billion in wagers annually. The pari-mutuel model enables data aggregation across operators and jurisdictions, ensuring the liquidity needed for jackpot bets.
This landmark agreement marks a significant milestone for 1/ST TECHNOLOGY showcasing its unrivaled expertise and technological prowess in the betting industry. 1/ST TECHNOLOGY is a division of 1/ST, North America's preeminent Thoroughbred racing, wagering, entertainment and content company. It leads the industry with pioneering pari-mutuel and fixed odds betting solutions and gaming technologies, catering to diverse sporting events and global fan bases. As the exclusive pari-mutuel betting platform provider for NASCAR, 1/ST TECHNOLOGY will deliver innovative and immersive betting experiences during NASCAR's marquee events.
"We are thrilled to be selected by NASCAR as their pari-mutuel betting partner," said Keith Johnson, President, 1/ST TECHNOLOGY. "This collaboration further demonstrates 1/ST TECHNOLOGY's commitment to innovation and the continued diversification of its business across all sports. Along with our NASCAR partners, we aim to elevate fan engagement to new heights, with unique betting opportunities and markets that will enhance the excitement of every race."
1/ST TECHNOLOGY plans to empower NASCAR fans with a cutting-edge platform featuring real-time updates, diverse betting options, and intuitive user interfaces. Fans can engage with races in various ways from predicting race outcomes to supporting their favorite drivers.
"NASCAR and 1/ST TECHNOLOGY share a commitment to innovation and optimizing the fan experience," said Joe Solosky, NASCAR Managing Director Sports Betting. "Together, we aim to create memorable moments for fans by integrating technology with the passion and excitement of NASCAR racing."
The partnership with NASCAR reinforces 1/ST TECHNOLOGY'S dedication to providing unparalleled betting experiences and driving innovation in the sports betting landscape.
For more information about 1/ST TECHNOLOGY and its pari-mutuel betting platform, please visit www.1st.com/tech.
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation's major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.
For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.
About The Stronach Group and 1/ST
The Stronach Group is a world-class technology, entertainment and real estate development company with Thoroughbred racing and pari-mutuel wagering at the core. The Stronach Group's 1/ST business (pronounced "First") is North America's preeminent Thoroughbred racing and pari-mutuel wagering company and includes the 1/ST RACING & GAMING, 1/ST CONTENT, 1/ST TECHNOLOGY and 1/ST EXPERIENCE businesses, while advocating for and driving the 1/ST HORSE CARE mission. 1/ST represents The Stronach Group's continued movement toward redefining Thoroughbred racing and the ecosystem that drives it. 1/ST RACING & GAMING drives the best-in-class racing operations and gaming offerings at the company's premier racetracks and training centers including: Santa Anita Park and San Luis Rey Downs (California); Gulfstream Park – home of the Pegasus World Cup and Palm Meadows Thoroughbred Training Center (Florida); the Maryland Jockey Club at Laurel Park, The Preakness Stakes, Rosecroft Raceway and Bowie Training Center (Maryland). 1/ST CONTENT is the operating group for 1/ST's media and content companies including: Monarch Content Management, Elite, TSG Global Wagering Solutions (GWS) and 1/ST TV. 1/ST TECHNOLOGY is racing's largest racing and gaming technology company offering world-class products via its AmTote, Xpressbet, 1/ST BET, XB SELECT, XB NET, PariMAX and Betmix brands. 1/ST EXPERIENCE blends the worlds of sports, entertainment and hospitality through innovative content development, elevated national and local venue management and hospitality, strategic partnerships, sponsorships, and procurement development. As the advocate for critical industry reforms and by making meaningful investments into aftercare programs for retired horses and jockeys, 1/ST HORSE CARE represents The Stronach Group's commitment to achieving the highest level of horse and rider care and safety standards in Thoroughbred racing on and off the track. The Stronach Group's TSG Properties is responsible for the development of the company's live, play and work communities surrounding its racing venues including: The Village at Gulfstream Park (Florida) and Paddock Pointe (Maryland). For more information, visit www.1st.com or follow @1ST_racing on Twitter or @1stracing on Instagram and Facebook.
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